The document discusses a print advertisement for a smoking cessation campaign. It uses imagery of a clock to symbolize that it is never too late to stop smoking and potentially add time to one's life. The ad sticks to a single color scheme and includes logos of the NHS and Better Health campaign to establish its brand and message of encouraging people to quit smoking for better health.

1. - Text links to image
- Time is never ending,
always time to stop,
never too late to stop
smoking
NHS Logo and
Better Health logo
- Establishes brand
+ campaign
Clock = Time
Time symbolises life,
Stopping smoking
could add time to
your life
.
Full stop – shows that
you need to stop
indefinitely
I chose the colour scheme
as it fits with the codes
and conventions of the
precious print adverts for
the better health
campaign sticking to one
main

2. NHS Logo and
Better Health logo
Time related
advert, do it
now rather than
waiting for
further health
risks
Happy man,
shows
benefits of
getting
healthy,
makes you
feel good
Information
to help
people
Sticks to one
main colour
scheme