Problem
Worth
Solving
Market
Potential
Solution
Benefit
Competitor
Analysis
Minimum
Viable
Product
Financial &
Projection
GTM
Strategy
Team
Partnership
Target customer?
CustomerJourney? Customer Pain?
Validation? True Story?
Total Addressable Market
Serviceable Addressable Market
Serviceable Obtainable Market
Value Proposition
Unique Selling Point
Product Features
Direct & Indirect Competitor
Competitor Strength
Positioning Map
Solution Demo
Market Validation
Traction & Testimony
Key Metrics
3-5 years projection
Cashflow & Distribution
Branding Strategy
Marketing Communication
Campaign & Activation
Skill & Expertise
Professional Experience
Cohesion
Collaboration Model
Investment Package
Investment Schedule
New Insight
Resources
Portfolio
Network
Expert
Method
Access
Talent
Reputation
Persuasion
Presentation
Preparation
12.
Interest
• Comprehensive SolutionDemo
• Evidence
• Media Coverage
Desire
• Emphasizing urgency
• Higher Competition
• Shrinking Market share
Action
• Complete Investment Package
• Setup more detailed meeting
• Call for Action
I need to
know MORE!
Convince Me!
HOW YOU SPEND
MY MONEY?
Why NOW ?
HOW CAN YOU
FIT WITH MY
PORTFOLIO?
Why YOU ?
WHAT IS THE
BENEFIT?
WHAT IS THE
CONDITION? HOW IS THE
EXIT STRATEGY?
Persuasion
Presentation
Preparation
13.
10 FUN FACTS
•STARTUP NEED INVESTOR AS MUCH AS INVESTOR NEED STARTUP
• GET LEVERAGE FIRST BEFORE MEETING WITH INVESTOR
• DATA – TESTIMONY – EVIDENCE – TRACTION ARE IMPORTANT ASSETS
• TRAINING – REHEARSAL – DOUBLE CHECK. BE PREPARE!
• 98% PITCHING FAIL TO GET INVESTMENT
• KNOW YOUR INDUSTRY!
• KNOW WHAT YOU ARE LOOKING FOR, FROM INVESTOR
• KNOW AND BELIEVE IN YOUR GOALS
• NETWORK IS A VALUABLE ASSET YOU MUST HAVE
• BE A STORYTELLER