The document provides practical tips for suppliers pitching to retail buyers. It discusses how buyers view the world as chaotic with many demands on their time. It outlines what is important to buyers, including metrics like sales, margins, and inventory turnover. It also explores buyers' fears such as supply issues or category reviews that could impact their section. The document advises suppliers on how to prepare compelling pitches, show respect, offer support, and provide reliable insights to sway buyers. It stresses staying knowledgeable on the buyer, category, and retailer through various research sources.