During our Business Planning and Entrepreneurship class, we launched a virtual project corresponding to a growing needs : external communication on the internet and the raise of funds.
The document provides an overview of the history and current state of social media. It discusses the evolution of social media from early platforms in the 1960s and 70s like CompuServe and AOL to modern platforms. It also outlines some of the top social media platforms used by brands today and lists both pros and cons of social media marketing, such as its ability to engage audiences but also potential risks of negative comments.
The document summarizes the evolution of online advertising from early spam emails in the 1990s to sophisticated targeted ads on social media today. It explores how ads have progressed from simple text messages to interactive videos and games, and how techniques like cookies and social media profiles allow advertisers to customize ads for individual users based on their browsing and social connections. The document also discusses how some consumers resist online ads and the ongoing challenge for advertisers to engage audiences.
http://www.emeastrategy.com
Describes some of the cultural issues affecting US technology companies as they move into Europe for the first time, and how EMEA Strategy can assist.
Perfect pitch: using research to help win creative pitches Kevin McLean
Perfect Pitch provides fast turnaround research and planning services to help agencies win new business pitches. Experienced researchers provide constructive feedback on pitch ideas, independent endorsement, and consumer video clips to bring pitch ideas to life. The initial fee covers research costs, followed by a success fee only if the pitch is won. Services are tailored for each client pitch and aimed to strengthen ideas, not kill them. Past clients praise Perfect Pitch for its efficiency, insights, and calibration to help agencies succeed in winning new business.
Idea generation & development for startupsMalcolm Lewis
The document provides guidance on developing startup ideas and bringing them to market. It discusses two approaches to idea generation: solving problems you personally have, and finding better solutions to existing problems. It then outlines a 9-step process for taking an idea from initial development to scaling a business, including creating an elevator pitch, developing mockups, testing market need, pricing, market size, customer acquisition strategy, minimum viable product, proving product-market fit, and scaling. Examples are given for each step as they would apply to a hypothetical startup called Gleamr that provides on-demand mobile car detailing.
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
This document provides a business plan for a Dosa restaurant. It outlines objectives to keep food costs below 35% of revenue and expand marketing. The plan details the restaurant's mission to provide excellent food and service. It will feature indoor and outdoor seating with a unique Indian design. The menu will focus on dosas and other South Indian cuisine. The plan analyzes the target market and identifies competitors. It proposes strategies for marketing, sales, management, hiring staff, and financial projections.
This is theoriginal AirBnB pitch deck. Airbnb founders use this pitch deck to raise $600K from VCs and angel investors in 2008.
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
The document provides an overview of the history and current state of social media. It discusses the evolution of social media from early platforms in the 1960s and 70s like CompuServe and AOL to modern platforms. It also outlines some of the top social media platforms used by brands today and lists both pros and cons of social media marketing, such as its ability to engage audiences but also potential risks of negative comments.
The document summarizes the evolution of online advertising from early spam emails in the 1990s to sophisticated targeted ads on social media today. It explores how ads have progressed from simple text messages to interactive videos and games, and how techniques like cookies and social media profiles allow advertisers to customize ads for individual users based on their browsing and social connections. The document also discusses how some consumers resist online ads and the ongoing challenge for advertisers to engage audiences.
http://www.emeastrategy.com
Describes some of the cultural issues affecting US technology companies as they move into Europe for the first time, and how EMEA Strategy can assist.
Perfect pitch: using research to help win creative pitches Kevin McLean
Perfect Pitch provides fast turnaround research and planning services to help agencies win new business pitches. Experienced researchers provide constructive feedback on pitch ideas, independent endorsement, and consumer video clips to bring pitch ideas to life. The initial fee covers research costs, followed by a success fee only if the pitch is won. Services are tailored for each client pitch and aimed to strengthen ideas, not kill them. Past clients praise Perfect Pitch for its efficiency, insights, and calibration to help agencies succeed in winning new business.
Idea generation & development for startupsMalcolm Lewis
The document provides guidance on developing startup ideas and bringing them to market. It discusses two approaches to idea generation: solving problems you personally have, and finding better solutions to existing problems. It then outlines a 9-step process for taking an idea from initial development to scaling a business, including creating an elevator pitch, developing mockups, testing market need, pricing, market size, customer acquisition strategy, minimum viable product, proving product-market fit, and scaling. Examples are given for each step as they would apply to a hypothetical startup called Gleamr that provides on-demand mobile car detailing.
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
This document provides a business plan for a Dosa restaurant. It outlines objectives to keep food costs below 35% of revenue and expand marketing. The plan details the restaurant's mission to provide excellent food and service. It will feature indoor and outdoor seating with a unique Indian design. The menu will focus on dosas and other South Indian cuisine. The plan analyzes the target market and identifies competitors. It proposes strategies for marketing, sales, management, hiring staff, and financial projections.
This is theoriginal AirBnB pitch deck. Airbnb founders use this pitch deck to raise $600K from VCs and angel investors in 2008.
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
The document discusses various topics related to creative industries including collaboration, viral and guerrilla marketing, the long tail effect, and different business models for selling creative works including free, ad-supported, and premium models. It also mentions challenges around intellectual property and the potential for an online resource center to help connect creative industry experts, share resources and opportunities, and facilitate networking and learning.
This document discusses technopreneurship from various perspectives. It defines technopreneurship as ventures in fields like IT, electronics, biotech where technology is critical. It outlines 4 types of entrepreneurship and provides examples of successful technopreneurs. It also discusses elements needed for a successful technopreneurship program or hub, including education, culture of innovation, and industry partnerships. Finally, it proposes some strategies for the Philippines, such as developing student-technopreneurs and strengthening the ICT industry through competitions and scholarships.
10th HRSD SUMMIT, General Santos City, July 20-22, 2011
Birth of A Permanent Mechanism: The MinDA Act of 2010 (RA 9996)
MINDANAO DEVELOPMENT AUTHORITY
4F SSS Building, Bajada, Davao City
Tel. No.: (082) 221-1345 and Telefax: (082) 221-8108
Email: info@minda.gov.ph
K fisher belfast 13 th june 2013updatedKilian Fisher
The document discusses challenges facing gyms and leisure facilities, including low retention and poor customer satisfaction. It notes that these industries are not attracting or retaining the 88% of the population that does not use these services or the 15% with disabilities. The document provides suggestions on how to use new technologies, digital marketing, and building communities to attract and retain more customers. It emphasizes the importance of innovation to remain competitive.
A talk at HTNG in Lisbon on why 'doing social media' outside the company isn't enough to achieve the adaptability companies need to survive the 21st century.
The document discusses how the web is transforming industries and advertising. It provides definitions of key terms like branding and advertising. It describes the evolution of advertising from ancient times to the 21st century and how web technologies like search engines, banner ads, and databases are influencing industries. The web provides new opportunities for customer interaction, faster processes, and lower costs. It also discusses advertising models, challenges, and the need for targeted, ethical ads attuned to consumer preferences.
This document provides an overview of the agenda and content for Day 2 of a viral marketing programme. It includes reviewing Day 1, bringing campaigns to life through tools like tagging and embedding, examining case studies of successful viral campaigns from Audi and Amnesty International, guidance on launching and measuring campaigns, and a discussion of ethics and best practices in viral marketing. Participants will then prepare and deliver team presentations.
This document proposes that AMSA establish a presence on social media platforms to better communicate information about its activities and products to stakeholders. It recommends creating accounts and regular posts on Facebook, Twitter, YouTube, and other sites to share videos, photos, news and build an online community. Metrics on social media usage show its huge growth and importance for connecting with clients, especially younger generations. An integrated social media strategy could help AMSA build its brand and reputation online through low-cost engagement.
The document discusses how social media can help small and medium enterprises (SMEs) overcome barriers to export growth. It provides examples of how SMEs can use social media to develop a global mindset, conduct export market research using monitoring tools, and build a quality international customer base. Specific tools and platforms mentioned include general export support sites, online marketplaces, industry-specific communities, and social media monitoring tools from companies like Social Radar and Radian6. The document emphasizes that social media, when used effectively, can provide market intelligence, customer insights, networking opportunities, and improved sales and marketing to support SME internationalization.
Latest developments in online marketingLisa Harris
The document provides an overview of the latest developments in online marketing, including:
- Social media and user-generated content have become mainstream aspects of online marketing. Customer feedback, collaboration, and product endorsements are increasingly important.
- Technological developments like RSS, YouTube, social networking tools, and online payment systems have enhanced opportunities for continuous communication and marketing.
- Younger digital native consumers expect 24/7 access to information and are more likely to trust recommendations from other users over direct marketing.
This document provides an overview of e-commerce and discusses key trends. It summarizes that e-commerce has expanded into social, local and mobile areas. Technologies continue to evolve rapidly, disrupting businesses and creating new opportunities. While some early visions of e-commerce were not fully realized, technology will continue propagating through all commerce. Large companies will play a dominant role, but startups can still attract audiences in new areas.
This document provides an overview of e-business management and strategy. It defines e-business and e-commerce, and discusses how businesses have transformed from the old economy to the new digital economy. Key aspects of e-business include types of e-business models, the growth of e-commerce, and how technology has impacted business functions and decisions. Developing an e-business strategy involves formulation, implementation, and evaluation.
IT-Network for Small and Medium Sized EnterpriseMartin Michelson
The document discusses the development of an IT network and web-based platform to provide support and solutions for small and medium-sized enterprises (SMEs) in Germany. It found that SMEs have specific IT demands and lack transparency into available support options. The network aims to identify SME IT needs, connect relevant support websites, and provide a searchable platform for SMEs to find partners and solutions. Scenarios and a prototype were developed to link existing sites and facilitate searches through a broker network and facet classification system. Feedback on the concept was positive but organizational and financial aspects still require resolution.
Internet public relations for Estonia. Shared at this event http://www.altex-marketing.com/epr-pr-internetis-internet-pr-seminar
David Phillips is Professor of Internet Public Relations http://www.linkedin.com/in/davidghphillips and part of the altex team http://www.altex.ee/altex-people
The document discusses the importance of the internet for retailers like Office Depot. It notes that 33% of Office Depot's sales came from internet sales in 2008, making it the 4th largest internet retailer that year. The document also discusses how rapidly internet usage and e-commerce has grown, the rise and fall of the dot-com bubble, and different business models for e-commerce websites.
The document discusses trends in e-commerce, including guidelines for companies from both consumer and business perspectives. It outlines current tendencies like decreasing costs and growing profits. New technologies present opportunities if used to improve customer experience rather than for their own sake. Research on European e-commerce shows varying behaviors by country and barriers to cross-border sales. The future may include personalized digital identities and services, social commerce through networks, and improved mobile and multimedia experiences.
The document provides an overview of e-commerce trends and concepts from 2013. It discusses the growth of e-commerce from 1995 to the present, including the rise of mobile commerce and social networks. Key topics covered include the definition of e-commerce, different types of e-commerce models, technologies like the internet and world wide web that enabled e-commerce, and early visions versus the reality of e-commerce. The document also predicts continued growth of e-commerce alongside new technologies and changes to the players involved in digital commerce.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The document discusses various topics related to creative industries including collaboration, viral and guerrilla marketing, the long tail effect, and different business models for selling creative works including free, ad-supported, and premium models. It also mentions challenges around intellectual property and the potential for an online resource center to help connect creative industry experts, share resources and opportunities, and facilitate networking and learning.
This document discusses technopreneurship from various perspectives. It defines technopreneurship as ventures in fields like IT, electronics, biotech where technology is critical. It outlines 4 types of entrepreneurship and provides examples of successful technopreneurs. It also discusses elements needed for a successful technopreneurship program or hub, including education, culture of innovation, and industry partnerships. Finally, it proposes some strategies for the Philippines, such as developing student-technopreneurs and strengthening the ICT industry through competitions and scholarships.
10th HRSD SUMMIT, General Santos City, July 20-22, 2011
Birth of A Permanent Mechanism: The MinDA Act of 2010 (RA 9996)
MINDANAO DEVELOPMENT AUTHORITY
4F SSS Building, Bajada, Davao City
Tel. No.: (082) 221-1345 and Telefax: (082) 221-8108
Email: info@minda.gov.ph
K fisher belfast 13 th june 2013updatedKilian Fisher
The document discusses challenges facing gyms and leisure facilities, including low retention and poor customer satisfaction. It notes that these industries are not attracting or retaining the 88% of the population that does not use these services or the 15% with disabilities. The document provides suggestions on how to use new technologies, digital marketing, and building communities to attract and retain more customers. It emphasizes the importance of innovation to remain competitive.
A talk at HTNG in Lisbon on why 'doing social media' outside the company isn't enough to achieve the adaptability companies need to survive the 21st century.
The document discusses how the web is transforming industries and advertising. It provides definitions of key terms like branding and advertising. It describes the evolution of advertising from ancient times to the 21st century and how web technologies like search engines, banner ads, and databases are influencing industries. The web provides new opportunities for customer interaction, faster processes, and lower costs. It also discusses advertising models, challenges, and the need for targeted, ethical ads attuned to consumer preferences.
This document provides an overview of the agenda and content for Day 2 of a viral marketing programme. It includes reviewing Day 1, bringing campaigns to life through tools like tagging and embedding, examining case studies of successful viral campaigns from Audi and Amnesty International, guidance on launching and measuring campaigns, and a discussion of ethics and best practices in viral marketing. Participants will then prepare and deliver team presentations.
This document proposes that AMSA establish a presence on social media platforms to better communicate information about its activities and products to stakeholders. It recommends creating accounts and regular posts on Facebook, Twitter, YouTube, and other sites to share videos, photos, news and build an online community. Metrics on social media usage show its huge growth and importance for connecting with clients, especially younger generations. An integrated social media strategy could help AMSA build its brand and reputation online through low-cost engagement.
The document discusses how social media can help small and medium enterprises (SMEs) overcome barriers to export growth. It provides examples of how SMEs can use social media to develop a global mindset, conduct export market research using monitoring tools, and build a quality international customer base. Specific tools and platforms mentioned include general export support sites, online marketplaces, industry-specific communities, and social media monitoring tools from companies like Social Radar and Radian6. The document emphasizes that social media, when used effectively, can provide market intelligence, customer insights, networking opportunities, and improved sales and marketing to support SME internationalization.
Latest developments in online marketingLisa Harris
The document provides an overview of the latest developments in online marketing, including:
- Social media and user-generated content have become mainstream aspects of online marketing. Customer feedback, collaboration, and product endorsements are increasingly important.
- Technological developments like RSS, YouTube, social networking tools, and online payment systems have enhanced opportunities for continuous communication and marketing.
- Younger digital native consumers expect 24/7 access to information and are more likely to trust recommendations from other users over direct marketing.
This document provides an overview of e-commerce and discusses key trends. It summarizes that e-commerce has expanded into social, local and mobile areas. Technologies continue to evolve rapidly, disrupting businesses and creating new opportunities. While some early visions of e-commerce were not fully realized, technology will continue propagating through all commerce. Large companies will play a dominant role, but startups can still attract audiences in new areas.
This document provides an overview of e-business management and strategy. It defines e-business and e-commerce, and discusses how businesses have transformed from the old economy to the new digital economy. Key aspects of e-business include types of e-business models, the growth of e-commerce, and how technology has impacted business functions and decisions. Developing an e-business strategy involves formulation, implementation, and evaluation.
IT-Network for Small and Medium Sized EnterpriseMartin Michelson
The document discusses the development of an IT network and web-based platform to provide support and solutions for small and medium-sized enterprises (SMEs) in Germany. It found that SMEs have specific IT demands and lack transparency into available support options. The network aims to identify SME IT needs, connect relevant support websites, and provide a searchable platform for SMEs to find partners and solutions. Scenarios and a prototype were developed to link existing sites and facilitate searches through a broker network and facet classification system. Feedback on the concept was positive but organizational and financial aspects still require resolution.
Internet public relations for Estonia. Shared at this event http://www.altex-marketing.com/epr-pr-internetis-internet-pr-seminar
David Phillips is Professor of Internet Public Relations http://www.linkedin.com/in/davidghphillips and part of the altex team http://www.altex.ee/altex-people
The document discusses the importance of the internet for retailers like Office Depot. It notes that 33% of Office Depot's sales came from internet sales in 2008, making it the 4th largest internet retailer that year. The document also discusses how rapidly internet usage and e-commerce has grown, the rise and fall of the dot-com bubble, and different business models for e-commerce websites.
The document discusses trends in e-commerce, including guidelines for companies from both consumer and business perspectives. It outlines current tendencies like decreasing costs and growing profits. New technologies present opportunities if used to improve customer experience rather than for their own sake. Research on European e-commerce shows varying behaviors by country and barriers to cross-border sales. The future may include personalized digital identities and services, social commerce through networks, and improved mobile and multimedia experiences.
The document provides an overview of e-commerce trends and concepts from 2013. It discusses the growth of e-commerce from 1995 to the present, including the rise of mobile commerce and social networks. Key topics covered include the definition of e-commerce, different types of e-commerce models, technologies like the internet and world wide web that enabled e-commerce, and early visions versus the reality of e-commerce. The document also predicts continued growth of e-commerce alongside new technologies and changes to the players involved in digital commerce.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
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We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
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Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
1. PITCHES – Business Plan
THOMAS COLLET - QUENTIN GUYOT - MÉLANIE SANCTORUM - CHARLES TAFANI -
AURELINE THOORIS
2. Description of the business
Type and status of business:
Start-up of the tertiary industry
IT-based services
Helping entrepreneurs to present their business ideas
Find potential customers and investors
Online platform
Edit and upload videos
Access templates and advices
Manage profile page
3. Description of the business
Form of business
Sole proprietorship
Benefits
•Less paperwork
•No company
meetings to hold
•Less strict financial
records
•Full control from the
single owner
Drawbacks
• Responsibility of the
owner is not limited
4. Description of the business
Name of the owner
Thomas
Collet
PotentialHis idea
5. Description of the business
Hours of operations
24/7
Virtual
assistant
Call-
center
Website
6. Description of the business
“Pitches:
support
entrepreneurs to
make their ideas a
reality”
Mission
statement
“Pitches:
raise your idea”
Tagline
7. Products, Services and Sales
Student Premium Accounts
only available with email address « .edu »
Develop pitches, competences and
communication
Premium Accounts
Personal videos, templates and advices
Personal storage of videos, and private
space
Subscription fee: $9,99
Subscription fee : $14,99
8. Products, Services and Sales
Free accounts: access for everyone
A 24h and 7 days hotline for all subscribers
$1,30 the first minute, then $0,10/ minute
Adervtisement on our website: side banners for companies
Advertising Homepage: $350
Advertising on the other pages: $200
9. Products, Services and Sales
Personal data selling: 5 packages in function of the information (gender/ email/
phone)
Data Package 1: $125
Data Package 6: $750 (price is relative to the information sold)
10. SALES AND MARKETING STRATEGY
B2C approach
Target market:
US market
Three potential targets:
Millenials generation: Students (18-25)
young professionals
Professional, and Generation X people (managers, executives, professors)
11. PROMOTION
Small and young company
Blogging Banner ads, Word of mouth
Partnerships with colleges and professors
Partnerships with some companies, managers
Creation of opinion polls
Get feedbacks from users
Always improve ourselves and our subscribers
12. DISTRIBUTION
Online, with websites and video platform
Smartphone applications
Social networks (Facebook, Instagram, Twitter)
Universities in NYC and the US: Baruch College, St John’s,,,
13. INDUSTRY OVERVIEW
Media and Communication industry composed of
The media segment:
motion pictures and video producers (photography, movies, shows etc),
Publishers of contents (books, magazines, newspapers etc.)
Television and radio broadcasters.
The telecommunication segment
Equipment (cables, electronic devices, internet box etc.)
New media (social networks, gaming sites, e-commerce, mobile media)
15. OUTLOOK
Primary demand drivers:
the technological evolution
the need of innovation
the entertainment
the sensitivity towards advertising and the
connectivity.
Demand/profitability drivers profitability drivers
the effectiveness of marketing and advertising
the possibility to brand the media/good/service
the informations available
the digital era
the new sources of financing.
17. TRENDS
Cross-support consumption
M-business
The convergence of technology
multifunctional
Exigency of control
No ads
Protection
copyright, patent, trade secrets and industrial design protection
Need of entertainment
Social gaming
Easy-to-use and easy-to-understand
Intuitive
20. TRENDS
Recent meeting of 2 needs
internet and communication campaigns
raise of funds
Pitches = new opportunity to fulfil cross social, communication and financial needs
21. COMPETITORS
No direct competitors
Indirect competitors :
video platforms (Youtube, Dailymotion… )
communication agencies B-to-B oriented (DoubleClick Digital Marketing, Sizmek, Pixability…)
crowfunding platforms (Gofundme, Indiegogo, Kickstarter, Patreon…)
Type of business – what is your business? Status of business – start up?
Pitches will be a start-up company of the tertiary industry headquartered in New York, United States providing IT-based services related to helping individuals to present their business ideas to potential customers and investors and therefore find fundings and draw client’s attention. This will be made possible thanks to an online plaform where entrepreneurs can edit and post business videos in elevator pitch format as well as access presentation templates, business advices, tools to manage the profile page of their business idea, its publication, and much more (all the service features are presented in the second part of this document).
Form of business – sole proprietorship, partnership, corporation
We thought about using a sole proprietorship form of business for our organization since it would be the easiest way to start our company. Indeed, sole proprietorship has far less paperwork and fewer ongoing formalities to adhere to in comparison to a corporation. Corporations are required to hold at least one annual meeting, while sole proprietorships do not have to hold company meetings. A corporation must keep strict financial records and keep a ledger detailing how the company reached certain decisions.
Unlike a corporation, sole proprietorships is not required to file annual reports with the state or create financial statements. Moreover, sole proprietorships have a more informal structure that does not require the selection of officers and directors. Sole proprietors have full control over every aspect of their business, he is a single owner who is responsible for making decisions, whereas partnerships and corporations have to vote on important company issues.
The name of the owner of Pitches will be Thomas Collet. He had this business idea a year ago, he reflected on it and started to develop it since then and he offered to use it as the basis of our work in Business Entrepreneurship, which we unanimously accepted since it appeared to us that this idea had the greatest development potential among all the ideas we gathered as a group.
Our website will be accessible 24 hours a day, 7 days a week, so that our customers can always work on their projects. Our automated online chat service will provide them assistance around the clock regarding basic issues through conversations with a virtual agent. Besides this system, a call-center will remain at the disposal of our clientele 24/7, should our customers need further support in their use of our online services.
In order to define the mission statement of our company, we asked us various questions such as what our business does for customers, why we are in this industry, why we want to start this business… And we came up with the following mission statement:
“Pitches: support entrepreneurs to make their ideas a reality”
As for our tagline, we chose to keep it simple by focusing on the main tool provided to our customers to present their ideas to potential clients and investors, which is the elevator pitch, and made a pun with the concept of elevation:
“Pitches: raise your idea”