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The document discusses how online customer reviews are an important marketing channel for restaurants and retailers. It notes that 93% of consumers check online reviews and 72% trust them as much as personal recommendations. The document then recommends that businesses implement a "review funnel" to encourage satisfied customers to write positive reviews. This involves using multiple channels to remind customers to review and guiding them through an easy process to write a review on the best site. Monitoring and responding to reviews is also suggested to highlight positive feedback.
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Customer Reviews As a Marketing Channel
The document discusses how customer reviews are an important marketing channel and provides strategies for businesses to get more reviews. Some key points:
- 93% of consumers check online reviews before purchases and 72% trust reviews as much as personal recommendations.
- Unhappy customers are more likely to post negative reviews, influencing other consumers' decisions.
- Only 6% of customers typically write reviews despite 90% reading them. Common reasons are reviews being too tedious, forgetting, or lacking time.
- The solution proposed is a "review funnel" to remind, guide, and make it easy for satisfied customers to write positive reviews across multiple channels like email, SMS, and in-store.
Customer Reviews As Marketing Channel
1.STOP BAD REVIEWS BEFORE THEY HAPPEN BY SENDING THE 1,2 &3 STAR REVIEWS TO YOU INSTEAD OF POSTING THEM
We make it easy to interact with your customers so they can contact you instead of posting a bad review
2. INCREASE POSITIVE REVIEWS BY MAKING IT EASY TO POST 4 & 5 STAR REVIEWS, SENDING THEM TO YOUR CHOICE OF REVIEW SITES !
We make it easy for a person to give you a 4 or 5 star review by directing them to the review sites of your choosing
3. WE CAN LISTEN TO AND POST TO ALMOST ALL REVIEW SITES INCLUDING YOUR INDUSTRY SPECIFIC ONES.
We find out where bad reviews are & influence where new reviewers should post to including your industry specific review sites
Customer Reviews As a Marketing Channel
This document discusses the importance of managing online customer reviews and provides strategies for businesses to do so. It notes that 93% of consumers check reviews before making purchases. Reviews are as trusted as word-of-mouth recommendations. The document then outlines strategies for acquiring more reviews from happy customers through simplifying the review submission process and using reminders. It also recommends monitoring reviews and amplifying positive ones through features on a company's website and social media to further influence purchase decisions.
The Power of Customer Reviews and The Importance of Reputation Management Web...
Discover how customer reviews can boost your storage facility's occupancy rate and revenue. Customer reviews can also improve your website's organic search engine ranking. To learn more, visit our website!
https://www.storageinternetmarketing.com/reputation-management-customer-reviews/
Customer disatisfaction costing your business
1. Customer satisfaction directly impacts customer loyalty, with a potential 50% drop in loyalty as satisfaction decreases from very satisfied to somewhat satisfied.
2. Experiencing problems causes a 25% reduction in customer loyalty and loss of one in four customers who face issues.
3. Most unhappy customers, around 95%, do not complain and say nothing about their dissatisfaction.
Reputation Marketing is the Next Step for Businesses to Embrace
Reputation Marketing is just the first step. Get reviews and then what. Learn how to grow your brand online and utilize your positive customer feedback to influence the next prospective customers online.
(D)the customer journey
The document discusses improving a company's customer journey to increase sales and loyalty. It argues that the traditional sales funnel is broken because 57% of purchase decisions are made before speaking to a supplier. The ideal process involves understanding where customers are in their journey - from awareness to referral. The key stages are described as Know, Like, Trust, Try, Buy, Repeat, Refer. Companies should determine how to add value at each stage through content like blogs, reviews and educational resources. Mapping the current customer experience against the ideal journey helps identify gaps and opportunities to better engage and support customers.
The Customer Journey
This document discusses improving a company's customer journey to increase sales and loyalty. It notes that 57% of purchase decisions are made before speaking to a supplier. The ideal customer journey involves helping customers through phases from knowing a company, liking it, trusting it, trying its products or services, buying, repeating purchases, and referring others. The document provides examples of content and touchpoints that can be used at each phase, such as content for awareness, education, engagement, and conversion. It also discusses mapping the current customer journey and designing an ideal one to better meet customer needs and monitor the experience.
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Customer Reviews As a Marketing Channel
The document discusses how customer reviews are an important marketing channel and provides strategies for businesses to get more reviews. Some key points:
- 93% of consumers check online reviews before purchases and 72% trust reviews as much as personal recommendations.
- Unhappy customers are more likely to post negative reviews, influencing other consumers' decisions.
- Only 6% of customers typically write reviews despite 90% reading them. Common reasons are reviews being too tedious, forgetting, or lacking time.
- The solution proposed is a "review funnel" to remind, guide, and make it easy for satisfied customers to write positive reviews across multiple channels like email, SMS, and in-store.
Customer Reviews As Marketing Channel
1.STOP BAD REVIEWS BEFORE THEY HAPPEN BY SENDING THE 1,2 &3 STAR REVIEWS TO YOU INSTEAD OF POSTING THEM
We make it easy to interact with your customers so they can contact you instead of posting a bad review
2. INCREASE POSITIVE REVIEWS BY MAKING IT EASY TO POST 4 & 5 STAR REVIEWS, SENDING THEM TO YOUR CHOICE OF REVIEW SITES !
We make it easy for a person to give you a 4 or 5 star review by directing them to the review sites of your choosing
3. WE CAN LISTEN TO AND POST TO ALMOST ALL REVIEW SITES INCLUDING YOUR INDUSTRY SPECIFIC ONES.
We find out where bad reviews are & influence where new reviewers should post to including your industry specific review sites
Customer Reviews As a Marketing Channel
This document discusses the importance of managing online customer reviews and provides strategies for businesses to do so. It notes that 93% of consumers check reviews before making purchases. Reviews are as trusted as word-of-mouth recommendations. The document then outlines strategies for acquiring more reviews from happy customers through simplifying the review submission process and using reminders. It also recommends monitoring reviews and amplifying positive ones through features on a company's website and social media to further influence purchase decisions.
The Power of Customer Reviews and The Importance of Reputation Management Web...
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Customer disatisfaction costing your business
1. Customer satisfaction directly impacts customer loyalty, with a potential 50% drop in loyalty as satisfaction decreases from very satisfied to somewhat satisfied.
2. Experiencing problems causes a 25% reduction in customer loyalty and loss of one in four customers who face issues.
3. Most unhappy customers, around 95%, do not complain and say nothing about their dissatisfaction.
Reputation Marketing is the Next Step for Businesses to Embrace
Reputation Marketing is just the first step. Get reviews and then what. Learn how to grow your brand online and utilize your positive customer feedback to influence the next prospective customers online.
(D)the customer journey
The document discusses improving a company's customer journey to increase sales and loyalty. It argues that the traditional sales funnel is broken because 57% of purchase decisions are made before speaking to a supplier. The ideal process involves understanding where customers are in their journey - from awareness to referral. The key stages are described as Know, Like, Trust, Try, Buy, Repeat, Refer. Companies should determine how to add value at each stage through content like blogs, reviews and educational resources. Mapping the current customer experience against the ideal journey helps identify gaps and opportunities to better engage and support customers.
The Customer Journey
This document discusses improving a company's customer journey to increase sales and loyalty. It notes that 57% of purchase decisions are made before speaking to a supplier. The ideal customer journey involves helping customers through phases from knowing a company, liking it, trusting it, trying its products or services, buying, repeating purchases, and referring others. The document provides examples of content and touchpoints that can be used at each phase, such as content for awareness, education, engagement, and conversion. It also discusses mapping the current customer journey and designing an ideal one to better meet customer needs and monitor the experience.
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Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of thirty six slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Shopper Journey Mapping Powerpoint Presentation Slides complete deck
Online Reviews & Reputation Management
Whether good or bad, online reviews are a critical factor in the consumer’s path to purchase, across various industries. This presentation reviews the importance of online reviews, who writes them and why, the nature of them etc.Enjoy reading!
Double Retention by Simply Sending a Survey
QuestionPro explores the results of a research study published in the Harvard Business Review. The study found that simply the act of asking for feedback doubled retention and increased sales - even if the feedback was never acted upon.
Customer Feedback Guide
Whether your company is large or small, you must obsess over your users and customers.
There's no quick hacks or fancy solutions to gather data, The most direct way to find out what's working ( or not ) for customers is simply asking them.
We'll see how you should collect feedback from customers, how to do it, and how to use that information to make a positive change.
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Shopper Journey Mapping PowerPoint Presentation Slides
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Pitch Deck
- 1. Customer Reviews As a Marketing Channel What Restaurant Owners/Operators Can Do to Get More Positive Reviews and Why They Should
- 2. Almost Everyone Reads Reviews Before dining or shopping, 93% of U.S. consumers check online reviews at least some of the time. Source: “Poll: 93% of Respondents Check Reviews Before Dining or Shopping.” Street Fight, 2012; Available from: http://streetfightmag.com/2012/09/05/poll-93-of-respondents-check-reviews-before-dining-or-shopping/.
- 3. Reviews Are Trusted 72% of consumers trust online reviews as much as recommendations from friends and family Source: Anderson, M. “Local Consumer Review Survey.” 2012; Available from: http://searchengineland.com/study-72- of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152.
- 4. Reviews Are Influential 4 out of 5 consumers have reversed a purchase decision based on negative online reviews. Source: “Online Influence Trend Tracker.” Cone Communications, 2011; Available from: http://www.conecomm.com/ 2011coneonlineinfluencetrendtracker.
- 5. Good Reviews Are Under-Represented Unhappy customers tell an average of 24 people about their experience; happy ones tell 15 people. Source: American Express® Global Customer Service Barometer. 2012; Available from: http:// about.americanexpress.com/news/pr/2012/gcsb.aspx.
- 6. Good Reviews Are Waiting to Happen 90% of typical U.S. consumers read online reviews; 6% write them Source: “Local business reviews are the digital version of word-of-mouth advertising.” Local Viewpoints, 2013; Available from: https://local.viewpoints.com/customer-feedback-stats.
- 7. Top Reasons Your Happy Customers Don’t Already Write Reviews • “Writing reviews is too tedious” • “I forgot to write the review” • “I have no time”
- 8. How to Convert More Happy Customers Into Reviewers • Remind them to write a review • Make the process easier • Avail them of it during their downtime
- 9. Solution: A “Review Funnel”
- 10. How a Review Funnel Works • Ask and remind customers to share their experience online • Drive customers to a destination designed to convert them into reviewers • Guide each reviewer through selecting the best review site and completing a review
- 11. Use multiple channels to drive customers into the funnel • Email drip campaigns • SMS messages • Printed “invites” and takeaways • Signage • Other? Or browse to http://wecare.reviews/yourname. Thank you for your support! Your Logo Here Your Logo Here WeCare.Reviews/YourName WeCare.Reviews/YourName
- 12. Example email drip campaign Increasing urgency Or browse to http://wecare.reviews/yourname. Thank you for your support!
- 14. Convert customers into reviewers • Provide a clear, distraction- free landing page • Identify unhappy customers for a service recovery • Highlight conversion triggers such as Facebook login • Set the customers’ expectations and guide them WeCare.Reviews
- 15. More reviews For Your Business | WeCare.Reviews
- 17. More reviews For Your Business | WeCare.Reviews
- 18. Identify unhappy customers before they write a review Happy customer? Great…. Unhappy customer? Let’s talk….
- 19. Monitor and respond to reviews; amplify your latest and greatest! Review “stream” on website Review alerts by email