Pinstat is a new online service that aims to make finding a home easier by combining useful information about neighborhoods with a user's criteria and interests. It allows users to search for their dream home and neighborhood in one convenient location. The document discusses how Pinstat works and the problems it aims to solve related to the current housing search process. It also outlines Pinstat's business model and marketing strategy to target both homeowners and real estate agents.

2. Findingahouseisstressful

3. We have a better idea
1. Pinstat finds your dream home based on your
physical criteria, ideal neighborhood and lifestyle &
interests.
2. Pinstat combines useful and trusted information and
statistics about local neighborhoods
3. Pinstat is the one-stop location for all those who are
looking to move.

4. “A dating site for your
dream home”

5. FindyourdreamHome

6. …..andneighbourhood

7. Wherever you go

8. For agents and sellers...

9. Problem
one:
Compe--on
Lacking information
Confusing
Time-consuming
Impersonal

10. Problem two: Scattered Information

11. Confidence is returning to markets

12. Estate Agents
£300/month - sales
£100/month - lettings
Enticement
packages:
- Free trial
- Discounts
Revenue stream
Private vendors
£80/month - sales
£40/month - letting

13. Around 10,000 estate agents in UK:
- 50% sign up: business revenue £2,000,000 p/m
- 10% sign up: we’d generate £400,000 p/m
- 90% sign up: we’d generate £3,600,000 p/m
Market Size - Estate Agents

14. We will use 90% on
building the web
service, the app,
and marketing
activity.
(And 10% for business and operation
administration)
We are raising £100,000

15. Paid search and display advertising
Social networks
Localised print advertising
Email subscriptions
Onsite forum
Customer Acquisition

16. Market expansion to other cities and countries
Mortgage services
Legal services for private sellers
Future Opportunities for Expansion

18. Appendix

19. Mortgage Approvals
Figure
1
one
shows
where
the
mortgage
market
really
is
today.
In
2012,
total
new
mortgage
approval
were
£143
Billion,
which
is
more
than
100%
less
than
the
2007
peak,
at
£363
Billion.
The
drop
in
new
mortgage
approval
significantly
outlines
the
shiK
in
the
marketplace
Figure
1
shows
that
when
the
financial
crisis
(the
credit
crunch)
started
in
2008,
new
mortgage
approvals
dropped
nearly
43%,
literally
fulfilling
the
expression,
“the
credit
crunch”.
Banks
and
Building
socie-es
simply
did
not
have
the
liquid
resources
to
maintain
previous
lending
levels
and
were
forced
to
hold
back
“credit”
in
the
market.
Quarterly
approvals
We
can
see
from
figure
2
that
there
may
be
some
sign
of
change
in
the
market.
In
the
1st
two
quarters
of
2013,
new
mortgages
approvals
as
gone
up
in
comparison
to
2012
levels.
Overall
new
lending
in
2013
is
expect
to
be
higher
than
in
2012,
which
2013
is
expected
to
be
£
164
billion,
which
is
£21
Billion
higher
than
2012.
But
the
expected
2013
numbers
would
s-ll
be
£199
billion
less
than
in
2007,
pre
financial
crisis.

20.
Interest
rates
posi-ons
are
at
a
historic
low.
Many
mortgages
are
benchmarked
against
BoE(
Bank
of
England)
based
rates,
which
is
keeping
mortgage
at
low
levels
for
customers
with
floa-ng
mortgages.
Also
this
represent
opportuni-es
for
people
to
fix
their
mortgages
for
as
long
as
possible
at
low
prices
today,
as
these
historic
lows
will
not
last
forever.
But
interes-ngly,
many
technical
analysts
believe,
once
interest
start
going
up
again,
new
lending
will
start
to
rise,
as
a
rise
in
interest
rates
is
a
sign
that
economy
in
be[er
shape
than
before.
Positive For The Future

21. •
Since
the
financial
crisis,
it
has
brought
a
new
wave
of
thinking
by
both
sellers
and
buyers
in
housing
and
lenders
have
changed
the
way
they
view
property
investments.
Sellers
in
the
mortgage
market
are
facing
harder
pressure
to
sell
their
homes
at
“compe--ve
prices”.
•
The
new
market
has
become
a
buyer’s
market.
Buyers
are
increasingly
seeking
value
for
money
and
lenders
are
trying
to
protect
themselves
by
lending
to
people
who
can
afford
to
be
on
the
property
ladder.
Due
to
the
highly
publicised
financial
crisis,
mortgage
customers
are
seeking
ways
to
protect
the
value
of
their
asset
by
buying
proper-es
with
unique
value
that
are
almost
immune
from
falling
prices
at
large.
There
is
a
growing
demand
from
regional
housing,
which
are
sustainable
in
a
recession
like
the
current
-mes.
•
The
housing
industry
recovery
is
highly
dependent
on
the
state
of
the
economy.
•
Given
that
unemployment
the
rate
is
slowly
falling,
there
is
some
op-mism
in
the
market
that
economy
is
showing
signs
of
recovery.
•
There
are
of
course
new
government
ini-a-ve
to
help
1st
-me
buyers
on
the
ladder,
but
the
key
to
long-­‐term
growth
of
the
mortgage
market
is
employment
and
economic
growth.
Positive For The Future

22. Over
the
past
several
years
the
UK’s
housing
market
has
seen
a
gradual
shiK
from
a
na-on
of
homeowners
to
a
na-on
of
renters.
The
previous
year
has
seen
significant
growth
in
the
rental
sector
as
more
investors
begin
to
move
into
the
property
sector,
with
rental
prices
rising
across
the
country.
• According
to
the
latest
data
from
Home
Let,
a
tenant
referencing
service,
the
average
cost
of
ren-ng
a
home
in
the
UK
increased
by
3.9%
over
the
year
to
the
end
of
February,
with
the
average
rent
price
now
£777
per
calendar
month.
This
was
also
reflected
in
the
latest
sta-s-cs
from
LSL
Property
Services
• The
rental
market
in
London
has
changed
significantly
with
new
research
showing
that
the
majority
of
the
city’s
boroughs
have
seen
a
drama-c
rise
in
rental
numbers,
some
by
over
200%.
• The
boroughs
where
most
increase
is
seen
are
those
on
the
outskirts
of
central
London
in
areas
such
as
Barking
and
Dagenham
and
Greenwich,
the
study
from
agents
Stru[
&
Parker
shows.
For
example,
between
2001
and
2011
Barking
has
seen
a
230%
increase
and
Tower
Hamlets
a
150%
rise.
• Whilst
these
areas
have
soaring
increases
tradi-onally
established
areas
in
prime
central
London
such
as
Hammersmith
and
Fulham
as
well
as
Kensington
and
Chelsea
have
also
seen
increases
of
between
30
to
60%.
Rental Market

23. We
know
the
macroeconomic
environment
of
2013,
because
it
promises
to
be
a
con-nua-on
of
2012.
The
government
will
con-nue
with
its
deep
cuts
in
public
spending,
the
banks
will
remain
cau-ous
in
their
lending,
under
pressure
from
regulatory
commitments,
and
increasing
nega-ve
equity
in
the
housing
market
will
con-nue
to
hurt
consumer
sen-ment.
That
said
a
be[er
insight
is
required
when
purchasing
a
house,
as
house
purchasing
has
become
more
complicated
due
to
the
issues
above.
Pinstat
will
assist
with
helping
consumers
make
a
sound
decision
by
providing
them
with
the
right
up
to
sta-s-cal
data
and
informa-on
for
the
area
of
purchase/search.
This
would
include
insurance
risks
area,
history
of
purchase,
development,
travel
etc.
Pinstat
also
has
a
feature
which
will
tell
you
the
popular
mortgage
lender
for
the
region
you
are
searching
in,
ensuring
that
you
get
be[er
rates.