Pino is a vertical hydroponic system that allows people living in apartments to easily grow their own plants at home. It addresses the problem that 20% of urban residents in Santiago, Chile are interested in environmental issues but 40% live in apartments without outdoor space for gardening. The system uses a timer-controlled pump to recycle water and can grow herbs, lettuce, and peppers in a 1 meter tall unit. It aims to sell directly to customers for $90,000 or through pre-sales at cost to reach the over 37,000 potential customers in Santiago interested in sustainable living.

1. Pino
“The most stylish and easy way to grow your
own plants at home”
Viviana Pino
Francisco Reygadas
vapino@ing.puc.cl
franciscoreygadas@gmail.com

2. Problem

3. 20% of Environmental Awareness
between ABC1 & C2 people
In Santiago, 40% of them
live in Apartments

4. What is it?
Vertical
Hydroponic System
 Timer controls the pump
1 mt
 Water is recycled
 Cost of 1º version:
$35.000
 Cost when we scale:
$25.000 aprox
0,4 mt

5. What can you grow?
 Lettuce
 Basil
 Coriander
 Parsley
 Chives
 Oregano
 Peppers

6. Market
467000 in Stgo
934000 ABC1
& C2 homes in
Chile
20% have
Environmental
Awareness
40% live in
Apartments
37360
homes in
Santiago

7. How do we win?
 Direct sales to customers
Price $90000
 Presales at cost price
 Complementary product:
Seeds, Nutrients

8. Competitors
Non automatic version
Non vertical version
Just sell industrial size

9. How do we get to clients?
 Direct Marketing:
Participation in
Sustainability Fairs
 Emails
 Social media

10. Meet us
Viviana Pino
• Industrial
Environmenta
l Engineer
• Previous
experience
importing
Francisco Reygadas
• Agronomist

11. What’s next?
 Contact suppliers
 Get a website
 Contact organizations related to
sustainability
 Sign in for sustainability fairs

12. Pino
“The most stylish and easy way to grow your
own plants at home”