Pigments are solid colored particles that are insoluble in the medium they are incorporated into and are used for their coloring properties. They can be classified as organic or inorganic based on their chemical structure and include substances like titanium dioxide, carbon black, iron oxides, cadmium pigments, and organic azo and phthalo pigments. Pigments are used to color paints, inks, plastics, fabrics, cosmetics, and other materials by selectively absorbing or scattering light. Key properties like hiding power, tinting strength, and light fastness are considered when selecting pigments for different applications.