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From Big Data to Cognitive
Computing
Digitalization, Sense Making, Decision and Action
Pietro Leo
Executive Architect
IBM Italy CTO for Big Data Analytics & Watson
Technical Program Global Leader, IBM Academy of Technology @pieroleo
Innovation Agitator
and Maker
Digitalization:
from Data to an avalanche of
(Big) Digital Data
Video 1
The underline story: Data
has a gravity!
Digital Data growth and gravity distorts every kind of business....
as well as our Competencies & Professions
How difficult is to find
the Truth
in Digital Data?
6 6
GlobalDataVolumeinExabytes
Sensors
(InternetofThings)
Multiple sources: IDC,Cisco
100
90
80
70
60
50
40
30
20
10
AggregateUncertainty%
VoIP
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
2005 2010 2015
It is more hard ! >80% of all available digital data will be
uncertain: Veracity
Classic Data
Data quality solutions exist but
this is only a fraction of the total
classic data.
By 2025 the number of networked devices will be 1
Trillion, at least 125 times the entire global
population.
All sensor data has uncertainty.
Social Media
(video, audio and text)
The total number of social media accounts
exceeds the entire global population.
This data is highly uncertain in both its
expression and content.
Do we need
Technology Ability or
Data Proficiency?
we need to trust the digital world
Cognitive systems are able to learn their behavior through EDUCATION
That support forms of EXPRESSION that are more natural for human interaction
Whose primary value is their EXPERTISE;
and that continue to EVOLVE their reasoning approach as they experience new
information, new scenarios, and new responses
Cognitive Systems
Precise Decisions
in a Digital Data World
A Cognitive Oncologist
Video 2
Do attorneys need
an advice?
ROSS is a digital legal expert that helps
you power through your legal research.
You ask your questions in plain English, as
you would a colleague, and ROSS then
reads through the entire body of law and
returns a cited answer and topical readings
from legislation, case law and secondary
sources to get you up-to-speed quickly.
In addition, ROSS monitors the law around
the clock to notify you of new court
decisions that can affect your case.
"When can a debtor reject a collective bargaining
agreement as per the US bankruptcy code?"
Source: http://www.rossintelligence.com/
Video 3
Could we debate?
PRO – AUDIO 1 CONS -AUDIO 2
On the other hand, I would like to note the
following claims that oppose the topic.
Violence in video games is not causally linked
with aggressive tendencies.
In addition, most children who play violent
games do not have problems.
Finally, video game play is part of an
adolescent boy's normal social setting.
You have selected the topic, the sale of
violent video games to minors should
be banned.
I would like to raise the following points
in support of the topic.
Exposure to violent video games results
in increased physiological arousal,
aggression-related thoughts and
feelings as well as decreased prosocial
behavior.
In addition, these violent games or lyrics
actually cause adolescents to commit
acts of real-life aggression. Finally,
violent video games can increase
children's aggression.
4.000.0000 wikipedia articles - 10 top relevant articles - 3.000 sentences
Digitalization is the first step:
after that we need to Leverage &
Curate Data
to effectively support decisions
Data
Science
Decision
Descriptive
Prescriptive
Predictive
Cognitive
What Has Happened?
What Could Happen?
How Can We Achieve the Best Outcome?
Tell Me the Best Course of Action?
How Is Data Managed and Stored?
Information Layer
AnalyticsAnalytics
How Can Everyone Be More Right… ...More Often?
Digital
DataData
Digitalization Zone
Analytics & Cognitive Zone
Grazie!
Pietro Leo
Executive Architect
IBM Italy CTO for Big Data Analytics & Watson
Technical Program Global Leader, IBM Academy of Technology
@pieroleo
Innovation Agitator
and Maker

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Pietro Leo Keynote speech at open_days Smartpuglia Digital Agenda 2020 - Tavolo Giustizia

  • 1. From Big Data to Cognitive Computing Digitalization, Sense Making, Decision and Action Pietro Leo Executive Architect IBM Italy CTO for Big Data Analytics & Watson Technical Program Global Leader, IBM Academy of Technology @pieroleo Innovation Agitator and Maker
  • 2. Digitalization: from Data to an avalanche of (Big) Digital Data
  • 4. The underline story: Data has a gravity! Digital Data growth and gravity distorts every kind of business.... as well as our Competencies & Professions
  • 5. How difficult is to find the Truth in Digital Data?
  • 6. 6 6 GlobalDataVolumeinExabytes Sensors (InternetofThings) Multiple sources: IDC,Cisco 100 90 80 70 60 50 40 30 20 10 AggregateUncertainty% VoIP 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 2005 2010 2015 It is more hard ! >80% of all available digital data will be uncertain: Veracity Classic Data Data quality solutions exist but this is only a fraction of the total classic data. By 2025 the number of networked devices will be 1 Trillion, at least 125 times the entire global population. All sensor data has uncertainty. Social Media (video, audio and text) The total number of social media accounts exceeds the entire global population. This data is highly uncertain in both its expression and content.
  • 7. Do we need Technology Ability or Data Proficiency? we need to trust the digital world
  • 8. Cognitive systems are able to learn their behavior through EDUCATION That support forms of EXPRESSION that are more natural for human interaction Whose primary value is their EXPERTISE; and that continue to EVOLVE their reasoning approach as they experience new information, new scenarios, and new responses Cognitive Systems
  • 9. Precise Decisions in a Digital Data World
  • 12. ROSS is a digital legal expert that helps you power through your legal research. You ask your questions in plain English, as you would a colleague, and ROSS then reads through the entire body of law and returns a cited answer and topical readings from legislation, case law and secondary sources to get you up-to-speed quickly. In addition, ROSS monitors the law around the clock to notify you of new court decisions that can affect your case. "When can a debtor reject a collective bargaining agreement as per the US bankruptcy code?" Source: http://www.rossintelligence.com/ Video 3
  • 14.
  • 15. PRO – AUDIO 1 CONS -AUDIO 2 On the other hand, I would like to note the following claims that oppose the topic. Violence in video games is not causally linked with aggressive tendencies. In addition, most children who play violent games do not have problems. Finally, video game play is part of an adolescent boy's normal social setting. You have selected the topic, the sale of violent video games to minors should be banned. I would like to raise the following points in support of the topic. Exposure to violent video games results in increased physiological arousal, aggression-related thoughts and feelings as well as decreased prosocial behavior. In addition, these violent games or lyrics actually cause adolescents to commit acts of real-life aggression. Finally, violent video games can increase children's aggression. 4.000.0000 wikipedia articles - 10 top relevant articles - 3.000 sentences
  • 16. Digitalization is the first step: after that we need to Leverage & Curate Data to effectively support decisions
  • 17. Data Science Decision Descriptive Prescriptive Predictive Cognitive What Has Happened? What Could Happen? How Can We Achieve the Best Outcome? Tell Me the Best Course of Action? How Is Data Managed and Stored? Information Layer AnalyticsAnalytics How Can Everyone Be More Right… ...More Often? Digital DataData Digitalization Zone Analytics & Cognitive Zone
  • 18. Grazie! Pietro Leo Executive Architect IBM Italy CTO for Big Data Analytics & Watson Technical Program Global Leader, IBM Academy of Technology @pieroleo Innovation Agitator and Maker