Pic Nic Urban Festival recap. Infos and numbers inside.

1. event recap

2. about
The festival’s concept
entails the creation of a
great urban picnic which will
is flanked, on the one hand,
by concerts by promising
music ensembles from
around the city and, on the
other, by films, feature and
short ones, shown at the
specially designed open-air
movie theater.

3. the place
In the mid-2nd c A.D., the Roman Forum complex (total
area surface: 20,000 sq m), in the heart of the city, was
the administrative, economic, and cultural hub of
Thessaloniki under the Romans.
It comprised a cluster of public spaces and buildings
which were structured using a uniform architectural
concept. All edifices spread around a central square.

4. Roman Agora opened its gates to the Pic
Nic Urban Festival’ s attendants for the
4th consecutive year. More than 5.000
visitors went for an urban picnic and had
the chance to enjoy three days full of
music and great films/

5. PicNicUrbanFestival2015
The events shows an remarkable
and sustainable growth over the
lastfouryears;ithasattractedmore
than 13.000 visitors the last four
editions.
the audience
10%
50%
40%
MEN WOMEN CHILDREN
20132012 2014 2015
2100
2900 3800
5000
MORE THAN 5.000
VISITORS

6. music
Joey
Zak Stefanou
The Dreamers
Tsalapetinoi
Reggetiko Project
Iliodromio
#day 1
#day 2
#day 3

7. short films
Dinner for few
Volta
Prosefhi
Eviva
Treis avgoulieres
paraligo tesseris
#day 2
#day 1
#day 3
Short films were part of
Drama’s International
Short Film Festival
program

8. movies
Amelie
Life Aquatic
with
Steve Zissou
Bekas
#day 1
#day 2
#day 3
#day 2
#day 1
#day 3

9. #communication

10. PicNicUrbanFestival2015
More than 1.000 posters and
billboards were placed in
Thessaloniki’sPOI’s.
billboards

11. PicNicUrbanFestival2015
The official website of the event,
urbanpicnic.gr, contained the
event’s program along with bios of
theartistsandusefulinformationfor
thevisitors
website

12. PicNicUrbanFestival2015
Facebook and Instagram went
onfireduringtheevent.
social media

13. PicNicUrbanFestival2015
Ourteaservideoswentviral!
Watch them by pressing the “play”
button.
viral videos

14. PicNicUrbanFestival2015
Ourpromomessageappearedon
the street for 14 days on Public
Transportation Company’s “Smart”
Bus stops reaching thousand of
citizens.
στο δρόµο

15. #numbers

16. analytics &
insights
www.urbanpicnic.gr
4’
avg time
on site
Page Views
Unique Visitors
60.000
VIEWS

17. PEOPLE ENGAGED
60 Posts
15 Videos
150 Photos
214.000 PEOPLE
REACHED
19.000 PEOPLE
INTERACTED
ENGAGEMENT
RATE 9%
2000 NEW
FOLLOWERS !
analytics &
insights
People Reached

18. #exposure

19. #έντυπα
PicNicUrbanFestival2015
Severallocalandnationalcirculated
presswroteaboutthePicNicUrban
Festival.
Press
τα νεα
εφηµερίδα
των συντακτών
Μακεδονία
Ελεύθερος Τύπος

20. #έντυπα
PicNicUrbanFestival2015
Along with the traditional press, the
biggest and most recognizable
digital press covered the PicNic
UrbanFestival
digital
#LIFO
#in.gr
#τύπος
Θεσσαλονίκης
#Έθνος
#real.gr

21. #moments

22. #moments

23. #moments

24. #moments

25. #moments

26. #moments

27. #Sponsors

28. a project designed and produced by