PIAF Keynote - Age of Connectedness
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This document discusses the increasing connectivity between people through technology. It outlines the evolution from the biosphere to the noosphere, where human thought and connectivity have expanded. Key points discussed include the minimal resources required for the entire internet, the rise of connected devices and transition to an Internet of Everything, and how mobile payments now dominate the economy in some countries. The document advocates for a shift to more collaborative models of business and marketing that bring people together in online communities and tribes around shared interests.
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8BUSINESSETHICSANDSTAKEHOLDERMANAGEMENTINTHEGLOBAL.docx
8
BUSINESS ETHICS AND STAKEHOLDER
MANAGEMENT IN THE GLOBAL
ENVIRONMENT
8.1 The Connected Global Economy and Globalization
Ethical Insight 8.1
8.2 Managing and Working in a “Flat World”: Professional Competencies and Ethical Issues
Ethical Insight 8.2
8.3 Societal Issues and Globalization: The Dark Side
8.4 Multinational Enterprises as Stakeholders
8.5 Triple Bottom Line, Social Entrepreneurship, and Microfinancing
8.6 MNEs: Stakeholder Values, Guidelines, and Codes for Managing Ethically
8.7 Cross-Cultural Ethical Decision Making and Negotiation Methods
Chapter Summary
Questions
Exercises
Real-Time Ethical Dilemmas
Cases
21. Google in China: Still “Doing No Evil”?
22. Sweatshops: Not Only a Global Issue
23. The U.S. Industrial Food System
Notes
OPENING CASE
The new global economy is no longer comprised of separate economies per country or region;
instead, it has become a complex grid of interconnected networks of resources. Advances in
technology have made it possible for “money, goods, data, and people to cross borders in huge
volumes and at unprecedented speed. Since 1990, trade flows have grown 1.5 times faster than
global GDP. Cross-border capital flows have expanded at three times the rate of GDP
growth.”1 Consider that now “only one in ten US dollars in circulation today is a physical note
Weiss, Joseph W.. <i>Business Ethics : A Stakeholder and Issues Management Approach</i>, Berrett-Koehler Publishers, Incorporated, 2014. ProQuest Ebook Central,
http://ebookcentral.proquest.com/lib/apus/detail.action?docID=1565988.
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– the kind you can hold in your hand or put in your wallet. The other nine are virtual. Estimates
by Cisco Systems suggest that in 2009, global data flows expanded by nearly 50 percent. In
China alone, more than 150 million new people connected to the Internet in 2009, giving that
country a digital population almost as large as the world’s biggest socialnetworking site,
Facebook.” Emerging markets—like Brazil, China, and India—are strongly impacted by this
new global grid. “The explosion of mobile networks is giving billions of people their first real
entry point into the global economy, helping them become more informed consumers,
connecting them with jobs, and providing much better access to credit and finance.”2
Consider also the impact globalization has on the business community. A growing global
information grid directs companies toward new innovations and connections to the Internet.
John Deere tractors, for example, are equipped with GPS guidance systems “to apply
fertilizers to cropland precisely. TomTom has created systems of ‘smart’ traffic lights that
improve traffic flows. Nortura, Norway’s largest food supplier, uses radio-frequency
identification (RFID) technology to trace chickens from the farm to the s.
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- 1. T h e A g e o f C o n n e c t e d n e s s - A Path from Defragmented Separation to Integrated Oneness -
- 2. Mobile phone number sold for $2.2m in Dubai.
- 3. We live in a bizarre combination of Stone Age emotions, Medieval beliefs, and God-like technology. - Edward Osborne Wilson on Human Nature, 2008 - Founder of Sociobiology, University of Harvard
- 5. OMH E
- 6. G E O S P H E R E 4.5 billion years Solid parts of the Earth.
- 7. B I O S P H E R E 3.8 billion years Global sum of all ecosystems.
- 8. N O O S P H E R E 40 thousand years The sphere of human thought.
- 9. - Global Consciousness Project “Coherent consciousness creates order in the world. Subtle interactions link us with each other and the Earth.” Institute of Noetic Sciences Princeton University
- 11. The entire internet is stored and delivered using 540 billion trillion electrons. Which all together weigh around 50 grams. Or about the weight of one strawberry. a crystal of salt
- 12. A realm of new possibilities.
- 13. 2020: 5G — zero latency experience “Real” “Virtual”
- 14. Connected devices: 10 bil. in 2015. 50 bil. in 2020. 100 bil. in 2025.
- 15. From 2020’s IOT to IOE by 2025.
- 16. It’s official: Cash is no longer king in the UK. '88 '90 '92 '94 '96 '98 '00 '02 '04 06 '08 '10 '12 '14 '16 '18 '20'86 100% 40% 60% 20% 80%
- 17. Today, 31% of Kenya’s GDP is spent through mobile phones.
- 18. Autonomous cars will destroy millions of jobs and reshape the US economy by 2025.
- 19. Major paradigm change: SHIFT HAPPENS!
- 20. MY OWN Disposable Responsible OWNERSHIP SHARED
- 22. POINT OF SALES Dependent Independent ECONOMY ON-DEMAND
- 23. “Create campaign for 1.000 free SMS and 1.000 free local call minutes.” “Oh, really?” Today’s advertising reality is obsolete.
- 25. Marketing by interrupting people with unwanted messages isn’t cost-effective anymore. #sethgodin
- 26. Let interested people market to each other. #sethgodin
- 28. A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. #sethgodin
- 29. A group needs only two things to be a tribe: a shared interest and a way to communicate. #sethgodin
- 30. For millions of years, human beings have been part of one tribe or another.
- 33. Make your brands a tangible experience in consumers' lives either in person or digitally.
- 34. Do what you believe in. Paint a picture of the future. Go there. People will follow.
- 35. P E T R V Á C L A V E K D i g i t a l A c c o u n t D i r e c t o r IMPACT & ECHO BBDO KUWAIT @petrsc vaclavek.eu