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Why do we need brands?
Why do we need Brands?
Consumers are overexposed to brand messages, which lead to a lack of trust or interest in them. So why do we need brands at all?
Remember that brands were not always about promotion and advertising. Brands stand for quality and origin. How is the product made? Where is it from? Who makes it?
But brands also play a big role in creating value. In this presentation, I try to explain how that can be done and why we still need brands.
Introduction to Gears
Gears are used to increase or decrease torque and speed in machines. Gears transmit rotational force and can change the axis of rotation. Attaching a small gear to a large gear causes the gears to mesh together to transfer torque. For example, if a small 15 tooth gear turns at 1000 rpm connected to a large gear, the large gear will turn at 500 rpm, reducing the speed but doubling the torque through the gear ratio of 2:1. A DC geared motor has an internal gearbox that provides increased torque and reduced speed, allowing robots to handle heavier loads, though it also increases noise, weight and size.
Project Sample: To Learn How a Diode Works
This document describes an experiment to learn how a diode works. It is conducted in two phases. In phase 1, the basic functioning of a diode is observed by connecting a diode, LED, resistor and battery in a circuit. It is observed that the LED lights up only when the diode connections allow current to flow in one direction. In phase 2, a voltage divider circuit is created using a preset resistor to vary the voltage applied across the diode. The current through the diode is then measured at different voltages to plot a graph of current vs voltage characteristics of the diode.
Tech intern
The document describes a tech intern position at CoolJunk, a DIY kits maker company based in Delhi, India. The internship involves hands-on work developing new hardware platforms, interfacing sensors and wireless modules with microcontrollers, and coding. Requirements include a technical background in electronics engineering and demonstrated skills like circuit design and programming microcontrollers. The 6-8 week internship offers a stipend, industry exposure, and potential for extension. Applicants must submit solutions to programming and electronics problems to be considered.
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Why do we need brands?
Why do we need Brands?
Consumers are overexposed to brand messages, which lead to a lack of trust or interest in them. So why do we need brands at all?
Remember that brands were not always about promotion and advertising. Brands stand for quality and origin. How is the product made? Where is it from? Who makes it?
But brands also play a big role in creating value. In this presentation, I try to explain how that can be done and why we still need brands.
Introduction to Gears
Gears are used to increase or decrease torque and speed in machines. Gears transmit rotational force and can change the axis of rotation. Attaching a small gear to a large gear causes the gears to mesh together to transfer torque. For example, if a small 15 tooth gear turns at 1000 rpm connected to a large gear, the large gear will turn at 500 rpm, reducing the speed but doubling the torque through the gear ratio of 2:1. A DC geared motor has an internal gearbox that provides increased torque and reduced speed, allowing robots to handle heavier loads, though it also increases noise, weight and size.
Project Sample: To Learn How a Diode Works
This document describes an experiment to learn how a diode works. It is conducted in two phases. In phase 1, the basic functioning of a diode is observed by connecting a diode, LED, resistor and battery in a circuit. It is observed that the LED lights up only when the diode connections allow current to flow in one direction. In phase 2, a voltage divider circuit is created using a preset resistor to vary the voltage applied across the diode. The current through the diode is then measured at different voltages to plot a graph of current vs voltage characteristics of the diode.
Tech intern
The document describes a tech intern position at CoolJunk, a DIY kits maker company based in Delhi, India. The internship involves hands-on work developing new hardware platforms, interfacing sensors and wireless modules with microcontrollers, and coding. Requirements include a technical background in electronics engineering and demonstrated skills like circuit design and programming microcontrollers. The 6-8 week internship offers a stipend, industry exposure, and potential for extension. Applicants must submit solutions to programming and electronics problems to be considered.
Symfony Internals
This document provides an overview of Symfony's internals. It discusses how Symfony initializes through the bootstrap, loads the configuration via the sfContext, and handles requests through the front controller and filter chain. It also covers how plugins, factories, and events extend Symfony's capabilities. Key components explained include the event dispatcher, configuration handlers, and different views that power Symfony's flexibility and extensibility.
Call And The Internet
The document discusses using the internet as a source for teaching materials. It notes several advantages, including the huge scope and endless range of topics on the internet. Content is often more topical than textbooks, and can be updated regularly. The internet allows for personalization by finding alternative topics and texts that are more relevant for specific classes. When creating internet-based activities, teachers should consider what students will learn, why it's better done online than offline, and how long activities will take. Suggestions are given for adapting textbook activities and examples are provided of potential internet-based activities.
5I's
This presentation explains what 5I's are and how CoolJunk wants to realize them in its products/services.
(4b) Tsl641 Principles For Call Evaluation (2)
The document discusses principles and criteria for evaluating computer-assisted language learning (CALL) materials and tasks. It outlines three needs that must be addressed in evaluation: incorporating research findings on second language acquisition, developing theory-based evaluation criteria, and providing guidance on applying the criteria. It also describes two perspectives for evaluation - judgmental analysis of software/tasks and empirical analysis of learner performance. Key criteria for evaluating CALL tasks discussed are language learning potential, learner fit, meaning focus, authenticity, positive impact, and practicality.
Financial impact of Cloud Computing
The document discusses the financial impacts of cloud computing. It defines various cloud service models like SaaS, PaaS, IaaS and provides examples. Moving workloads to the cloud can significantly reduce IT costs by eliminating upfront hardware/software costs and allowing companies to pay based on usage and scale resources up or down as needed. This flexible "opex model" of the cloud can save companies 30-40% of annual IT costs on average compared to maintaining infrastructure on-premises. The cloud also enables faster innovation by making it easier to deploy applications and experiments without large capital investments.
CoolJunk
The document summarizes CoolJunk, an education products and services provider focused on STEM learning. Their vision is to become one of India's largest education groups and a top provider of STEM programs globally. Their objectives over the next 4 years include creating innovative products, expanding to 200 schools across major cities, and establishing 20 franchise centers in tier-2 cities. They are currently a small startup developing DIY kits and running educational programs in 6 schools, and are seeking a director of R&D to help build and grow the business.
Tech intern
The document is a job description for a Tech-Intern position at CoolJunk, a DIY kits maker company. The internship involves hands-on work developing new hardware platforms and interfacing sensors using microcontrollers. Applicants should have skills in areas like embedded C programming, electronics, and proven ability to independently complete technical projects. The 6-week internship offers a stipend of Rs. 15,000 per month plus networking opportunities. Applicants must solve problem sets testing their technical skills and may be interviewed at CoolJunk's Delhi office.
H bridge
The document discusses an H-bridge circuit used to control DC motors. An H-bridge uses four transistors arranged in a bridge configuration to allow reversing polarity of a motor. It explains that H-bridges are used in robotics to control motor direction. The key components and operation are described, including how different transistor states result in motor rotation, braking or free spinning. Implementing an H-bridge circuit with transistors on a breadboard is recommended to learn how it works in practice.
Introduction to Gears
Gears are used to increase or decrease torque and speed in mechanical systems. Gears transmit rotational force and can change the axis of rotation. Attaching a small gear to a large gear causes the gears to mesh together, transferring torque between them. For example, if a small gear with 15 teeth turns at 1000 rpm and is connected to a large gear, the large gear will turn at 500 rpm, halving the speed but doubling the torque. This demonstrates how gears allow trade-offs between speed and torque.
Podcast
Podcasting involves publishing audio or video files online for download and listening on portable devices. It allows for automatic downloading of content. Podcasts can be used in higher education by recording lectures or having students produce podcasts on course topics. They are also useful for language learning by providing lessons on themes, authentic content, or test preparation. Students can benefit from creating their own podcasts by practicing language and reaching a wider audience. Producing podcasts requires recording equipment, audio editing software, file conversion tools, and hosting space online.
Introduction to Integrated Circuits
CoolJunk is India's fastest growing DIY (do-it-yourself) kits company focused on project-based learning in science, engineering and technology. Having 20,000 users in India, US, Singapore, Middle East and New Zealand, the CoolJunk kits are known for quality, innovation and high production value. CoolJunk has been featured in national and international journals including Wallstreet, Yourstory, Hindu Business Line, NextBigWhat and was tagged as the coolest Indian start-up in IAN Bootcamp-2011.
Visual Principles
1) The document discusses the roles and principles of visual design in instruction, including using visuals to provide concrete referents for ideas, motivate learners, and simplify complex information.
2) It covers best practices for visual design elements, patterns, and arrangements, such as using alignment, balance, and proximity to guide the eye. Design considerations include realistic versus analogic elements, letter style, color schemes, and figure-ground contrast.
3) The concept of visual literacy is introduced, including input strategies to help learners decode visuals and output strategies to help them create visual presentations that communicate effectively.
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Call And The Internet
The document discusses using the internet as a source for teaching materials. It notes several advantages, including the huge scope and endless range of topics on the internet. Content is often more topical than textbooks, and can be updated regularly. The internet allows for personalization by finding alternative topics and texts that are more relevant for specific classes. When creating internet-based activities, teachers should consider what students will learn, why it's better done online than offline, and how long activities will take. Suggestions are given for adapting textbook activities and examples are provided of potential internet-based activities.
5I's
This presentation explains what 5I's are and how CoolJunk wants to realize them in its products/services.
(4b) Tsl641 Principles For Call Evaluation (2)
The document discusses principles and criteria for evaluating computer-assisted language learning (CALL) materials and tasks. It outlines three needs that must be addressed in evaluation: incorporating research findings on second language acquisition, developing theory-based evaluation criteria, and providing guidance on applying the criteria. It also describes two perspectives for evaluation - judgmental analysis of software/tasks and empirical analysis of learner performance. Key criteria for evaluating CALL tasks discussed are language learning potential, learner fit, meaning focus, authenticity, positive impact, and practicality.
Financial impact of Cloud Computing
The document discusses the financial impacts of cloud computing. It defines various cloud service models like SaaS, PaaS, IaaS and provides examples. Moving workloads to the cloud can significantly reduce IT costs by eliminating upfront hardware/software costs and allowing companies to pay based on usage and scale resources up or down as needed. This flexible "opex model" of the cloud can save companies 30-40% of annual IT costs on average compared to maintaining infrastructure on-premises. The cloud also enables faster innovation by making it easier to deploy applications and experiments without large capital investments.
CoolJunk
The document summarizes CoolJunk, an education products and services provider focused on STEM learning. Their vision is to become one of India's largest education groups and a top provider of STEM programs globally. Their objectives over the next 4 years include creating innovative products, expanding to 200 schools across major cities, and establishing 20 franchise centers in tier-2 cities. They are currently a small startup developing DIY kits and running educational programs in 6 schools, and are seeking a director of R&D to help build and grow the business.
Tech intern
The document is a job description for a Tech-Intern position at CoolJunk, a DIY kits maker company. The internship involves hands-on work developing new hardware platforms and interfacing sensors using microcontrollers. Applicants should have skills in areas like embedded C programming, electronics, and proven ability to independently complete technical projects. The 6-week internship offers a stipend of Rs. 15,000 per month plus networking opportunities. Applicants must solve problem sets testing their technical skills and may be interviewed at CoolJunk's Delhi office.
H bridge
The document discusses an H-bridge circuit used to control DC motors. An H-bridge uses four transistors arranged in a bridge configuration to allow reversing polarity of a motor. It explains that H-bridges are used in robotics to control motor direction. The key components and operation are described, including how different transistor states result in motor rotation, braking or free spinning. Implementing an H-bridge circuit with transistors on a breadboard is recommended to learn how it works in practice.
Introduction to Gears
Gears are used to increase or decrease torque and speed in mechanical systems. Gears transmit rotational force and can change the axis of rotation. Attaching a small gear to a large gear causes the gears to mesh together, transferring torque between them. For example, if a small gear with 15 teeth turns at 1000 rpm and is connected to a large gear, the large gear will turn at 500 rpm, halving the speed but doubling the torque. This demonstrates how gears allow trade-offs between speed and torque.
Podcast
Podcasting involves publishing audio or video files online for download and listening on portable devices. It allows for automatic downloading of content. Podcasts can be used in higher education by recording lectures or having students produce podcasts on course topics. They are also useful for language learning by providing lessons on themes, authentic content, or test preparation. Students can benefit from creating their own podcasts by practicing language and reaching a wider audience. Producing podcasts requires recording equipment, audio editing software, file conversion tools, and hosting space online.
Introduction to Integrated Circuits
CoolJunk is India's fastest growing DIY (do-it-yourself) kits company focused on project-based learning in science, engineering and technology. Having 20,000 users in India, US, Singapore, Middle East and New Zealand, the CoolJunk kits are known for quality, innovation and high production value. CoolJunk has been featured in national and international journals including Wallstreet, Yourstory, Hindu Business Line, NextBigWhat and was tagged as the coolest Indian start-up in IAN Bootcamp-2011.
Visual Principles
1) The document discusses the roles and principles of visual design in instruction, including using visuals to provide concrete referents for ideas, motivate learners, and simplify complex information.
2) It covers best practices for visual design elements, patterns, and arrangements, such as using alignment, balance, and proximity to guide the eye. Design considerations include realistic versus analogic elements, letter style, color schemes, and figure-ground contrast.
3) The concept of visual literacy is introduced, including input strategies to help learners decode visuals and output strategies to help them create visual presentations that communicate effectively.
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