This document appears to be a presentation about using photos, videos, and social media for search engine optimization. It includes polls about audience experience with different social media platforms and videos. It discusses platforms like Flickr and YouTube for sharing photos and videos online. It provides tips for smart tagging, being organized, and creating systems for photos. It also discusses embedding and publicizing videos, what types of videos often go viral, and using analytics to understand video viewership. The presentation recommends updating content like photos and videos frequently as Google search algorithms favor fresh content and connections from other sites.

1. Photos, Videos & SEO
@
June 5 & 25, 2012
Wednesday, May 1, 13

2. Audience Poll
๏ How many of you have worked with video before?
๏ Have you uploaded video online before today? Photos? Documents?
๏ How many hours do you spend on Facebook each week ?
๏ 2 • 6 • 10 or more • none
๏ Have you shared video clips on Twitter, Facebook, or other Social Media?
(Either your clips or video by other people.)
๏ How many hours do you watch video (on tv or the internet) each week?
๏ 2 • 6 • 10 or more • none
Wednesday, May 1, 13

3. BTW...
Video is just a series of stills
Look for patterns
Wednesday, May 1, 13

4. Photos Online
Wednesday, May 1, 13

5. Why Flickr Matters
Wednesday, May 1, 13

6. Smart Tagging
Be Organized
Create Systems
Think Organically
Less is More
Make Connections
Titles Count
(especially for photos on your site)
Wednesday, May 1, 13

7. Where else are your Photos?
Wednesday, May 1, 13

8. Video Online
Wednesday, May 1, 13

9. Why YouTube Matters
Wednesday, May 1, 13

10. Embedding Videos
Wednesday, May 1, 13

11. Publicizing Your Videos
Wednesday, May 1, 13

12. Viral Videos vs. Engagement
Wednesday, May 1, 13

13. ๏ Are Short
๏ Appeal to Women
๏ Have an Emotional
Appeal
๏ Surprise You
Infectious Videos
Wednesday, May 1, 13

14. Analytics - Who’s Watching?
Wednesday, May 1, 13

15. Other Social Media
And
More!
Wednesday, May 1, 13

16. These Embed Too!!!
Wednesday, May 1, 13

17. No Need to Fear the Code
<a href="http://www.kickstarter.com/projects/2109925667/west-oakland-stories?
ref=city">West Oakland Stories</a>
<iframe frameborder="0" height="380px" src="http://www.kickstarter.com/projects/
2109925667/west-oakland-stories/widget/card.html" width="220px"></iframe>
<script src="http://widgets.unitedstatesartists.org/js/widget.js"></script>
<script>
new UnitedStatesArtists.Widget({
project: 'turning_rumi_singing_verses_of_love_unity_and_freedom',
version: 2
}).render();
Wednesday, May 1, 13

18. Advanced Lesson: Remix Culture
Wednesday, May 1, 13

19. To Review:
Uncle Kwan says...
๏ 60% of all searches are on Google
๏ Google algorithms are secret (and always
changing) but they do have a tutorial*
๏ 80% of people click on the top 3 results
๏ Google bots troll the web and favor new
content (like updated photos and videos)
๏ Google bots also like the connections from
other sites to your site including social
media
Wednesday, May 1, 13

20. Photos, Videos & SEO
@
June 5 & 29, 2012
Wednesday, May 1, 13