Photos of making the trailer
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Untitled
The combination of the band's main product and ancillary texts was somewhat effective but inconsistent.
The branding was consistent between the digipak and poster due to using the same logo. However, the logo was not featured in the music video. Additionally, the color palettes differed across products. While the video promoted the artist on a global scale due to being on YouTube, the poster received little notoriety. The video appealed to the target audience through use of a relatable young character and alcohol references. However, the combination was not fully effective due to differences between the video and ancillary materials, like showing different characters and settings that could appeal to different age groups.
2013 09-02 IMP-paper Fragmentation of mobile payment market in Sweden
The document discusses trends in the mobile payment market in Sweden. It finds that while mobile payment solutions exist, the market is highly fragmented with many actors offering separate solutions. This fragmentation has led to a lack of adoption. The public transportation sector previously used SMS tickets processed by mobile operators and aggregators, but new regulations have changed the structure, removing mobile operators and bringing in new payment providers. Similarly, point-of-sale mobile payment solutions are offered by various providers but have seen limited adoption. The fragmentation of solutions and need for multiple user accounts has hindered large-scale adoption of mobile payments in Sweden.
Sodexo case analysis
Sodexo faced a class action lawsuit alleging discrimination in promotion decisions that shifted its focus to diversity and inclusion. The company hired a VP of Diversity and Inclusion and implemented strategic, operational, and managerial solutions such as training programs, structured job posting and selection processes, and an employee network group. This new culture helped address issues related to perceived discrimination and focus employees on the company's future growth while differentiating Sodexo from competitors. Initiatives included forming a women's network, accelerating leadership programs for high-potential women, and customized country-specific diversity training.
Sodexo Informational Presentation
Sodexo is a global leader in quality of life services, with a vision to be the premier global outsourcing expert. It has a mission to improve daily quality of life. Sodexo operates in 76 countries serving over 80% of the global population through food services, facilities management, and other services across healthcare, education, remote sites, and corporate sectors. Sodexo prioritizes diversity and inclusion and offers numerous career growth opportunities.
Sodexo
Sodexo is a global food services company that employs 420,000 people and serves 75 million customers daily across 80 countries. It promotes healthy and sustainable practices such as donating excess food, purchasing from local growers, and providing composting and recycling in its dining facilities. Students appreciate the variety of food options and convenient services provided by Sodexo on their college campus.
B2B Purchasing Orientation
Understanding purchasing orientation is important for B2B companies and suppliers. The more complex the product/service exchange will result in higher degree of power balance and dependency in supplier relationships.
Global Knowledge Management at Danone
Issues in the case study of "Global Knowledge Management at Danone" has been discussed. The issues are:
1- Creating knowledge cultures
2- Knowledge application
3- To extend the Networking Attitude
Agency-Client Relationships Research
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or
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Recommended
Untitled
The combination of the band's main product and ancillary texts was somewhat effective but inconsistent.
The branding was consistent between the digipak and poster due to using the same logo. However, the logo was not featured in the music video. Additionally, the color palettes differed across products. While the video promoted the artist on a global scale due to being on YouTube, the poster received little notoriety. The video appealed to the target audience through use of a relatable young character and alcohol references. However, the combination was not fully effective due to differences between the video and ancillary materials, like showing different characters and settings that could appeal to different age groups.
2013 09-02 IMP-paper Fragmentation of mobile payment market in Sweden
The document discusses trends in the mobile payment market in Sweden. It finds that while mobile payment solutions exist, the market is highly fragmented with many actors offering separate solutions. This fragmentation has led to a lack of adoption. The public transportation sector previously used SMS tickets processed by mobile operators and aggregators, but new regulations have changed the structure, removing mobile operators and bringing in new payment providers. Similarly, point-of-sale mobile payment solutions are offered by various providers but have seen limited adoption. The fragmentation of solutions and need for multiple user accounts has hindered large-scale adoption of mobile payments in Sweden.
Sodexo case analysis
Sodexo faced a class action lawsuit alleging discrimination in promotion decisions that shifted its focus to diversity and inclusion. The company hired a VP of Diversity and Inclusion and implemented strategic, operational, and managerial solutions such as training programs, structured job posting and selection processes, and an employee network group. This new culture helped address issues related to perceived discrimination and focus employees on the company's future growth while differentiating Sodexo from competitors. Initiatives included forming a women's network, accelerating leadership programs for high-potential women, and customized country-specific diversity training.
Sodexo Informational Presentation
Sodexo is a global leader in quality of life services, with a vision to be the premier global outsourcing expert. It has a mission to improve daily quality of life. Sodexo operates in 76 countries serving over 80% of the global population through food services, facilities management, and other services across healthcare, education, remote sites, and corporate sectors. Sodexo prioritizes diversity and inclusion and offers numerous career growth opportunities.
Sodexo
Sodexo is a global food services company that employs 420,000 people and serves 75 million customers daily across 80 countries. It promotes healthy and sustainable practices such as donating excess food, purchasing from local growers, and providing composting and recycling in its dining facilities. Students appreciate the variety of food options and convenient services provided by Sodexo on their college campus.
B2B Purchasing Orientation
Understanding purchasing orientation is important for B2B companies and suppliers. The more complex the product/service exchange will result in higher degree of power balance and dependency in supplier relationships.
Global Knowledge Management at Danone
Issues in the case study of "Global Knowledge Management at Danone" has been discussed. The issues are:
1- Creating knowledge cultures
2- Knowledge application
3- To extend the Networking Attitude
Agency-Client Relationships Research
View on advertising agencies and clients clashes through business relationships
or
How to bond angels and daemons?
Question 2
The document discusses how the presenter created a package of three products - a poster, magazine cover, and trailer - for a film by maintaining consistency across the products. Specifically, the presenter used:
1) Repeating eye/circle imagery and fonts to link the products visually and indicate they were part of the same package.
2) Common color schemes and fonts styles between the poster and magazine cover.
3) The same character prominently featured but in different shots (long in trailer, mid in poster and magazine) to create mystery and intrigue for the audience.
contemporary media regulation
This document discusses the regulation of contemporary media in the UK. It examines the British Board of Film Classification (BBFC) ratings of several films containing sex and violence. It also looks at regulation of the press by the Press Complaints Commission (PCC) regarding offensive tweets and articles. The document references several media researchers and their views on the effects of media content and regulation, such as the need to consider context rather than amount of violence. Links to additional resources on the topic are also provided.
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Why people like to watch Horror film.
Fear is an emotion that causes organisms to quickly remove themselves from perceived threats for survival purposes. It differs from anxiety which occurs without a specific external threat. Some reasons people enjoy watching horror films include the excitation transfer process where positive emotions after the film are intensified due to the increased heart rate and arousal during the film. Additionally, about 10% of people simply enjoy the adrenaline rush and high physiological arousal that horror films provide.
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Question 2
The document discusses how the presenter created a package of three products - a poster, magazine cover, and trailer - for a film by maintaining consistency across the products. Specifically, the presenter used:
1) Repeating eye/circle imagery and fonts to link the products visually and indicate they were part of the same package.
2) Common color schemes and fonts styles between the poster and magazine cover.
3) The same character prominently featured but in different shots (long in trailer, mid in poster and magazine) to create mystery and intrigue for the audience.
contemporary media regulation
This document discusses the regulation of contemporary media in the UK. It examines the British Board of Film Classification (BBFC) ratings of several films containing sex and violence. It also looks at regulation of the press by the Press Complaints Commission (PCC) regarding offensive tweets and articles. The document references several media researchers and their views on the effects of media content and regulation, such as the need to consider context rather than amount of violence. Links to additional resources on the topic are also provided.
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This document discusses key aspects of media language in film through quotes from famous directors and definitions of cinematic techniques. It provides quotes about film's ability to manipulate time from Tarkovsky and its betrayal of reality from Truffaut. Directors like David Lean and Federico Fellini discuss their storytelling through film. Techniques defined include mise-en-scene, mise-en-shot, editing styles like continuity and montage, and uses of diegetic and non-diegetic sound.
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The document discusses what makes a perfect scary movie and analyzes trends in horror films. It provides 5 rules for crafting jump scares, exploring themes of curiosity, scary music, sex leading to death, and immortal monsters. It examines common monsters like Dracula and zombies, how films challenged social norms, and the rise of mad scientists, children possessing evil forces, and psycho killers who look just like ordinary people. Horror genres evolved over decades to exploit the fears of different generations through isolation, possession, diseases, and challenges to religious beliefs.
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Fear is an emotion that causes organisms to quickly remove themselves from perceived threats for survival purposes. It differs from anxiety which occurs without a specific external threat. Some reasons people enjoy watching horror films include the excitation transfer process where positive emotions after the film are intensified due to the increased heart rate and arousal during the film. Additionally, about 10% of people simply enjoy the adrenaline rush and high physiological arousal that horror films provide.
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Photos of making the trailer
- 1. Photos of creating the trailer