1) The author asks students to pull out their cell phones on the first day of class to read a text message as an example of how writing is everywhere. A student shares a generic text asking to meet for lunch.
2) The author explains that writing comes in many forms from novels to social media and that the purpose is to connect with others. Even a simple text message shows the rhetorical roles of writer, reader, and topic.
3) The final project challenges students to analyze a piece of pop culture like a TV show or book to demonstrate the rhetorical skills and critical thinking developed in the course. The goal is for students to engage with society in a more aware and critical way.