The document provides an overview of modules for account leadership training, including understanding the client's business, agency, communication planning, and creative briefs. It covers topics like knowing the client, their market, competitors, and developing a communications plan through frameworks like SWOT analysis, Boston Consulting Group matrix, and ROI springboards. The document emphasizes rigor and imagination in developing creative briefs to provide direction while inspiring creativity.
This document provides an introduction and table of contents for the "digital resource guide 2014" published by the American Advertising Federation. It thanks various companies and individuals for their contributions. The guide contains articles on topics related to digital marketing trends and best practices, including real-time marketing, social advertising, viewability, brand engagement, workflow automation, and capturing consumers using technology. Interviews with executives from Facebook and AOL are also included.
This document provides an overview of entrepreneurship and the characteristics of entrepreneurs. It defines entrepreneurship as developing, organizing and managing a business venture to make a profit, such as by starting a new business. Key characteristics of entrepreneurs include motivation, creativity, versatility, business skills, risk tolerance, drive, vision, flexibility and decisiveness. The document also discusses the importance of entrepreneurs in creating new businesses and jobs, adding to national income, and driving social change. Entrepreneurship is important for a nation's economic success in today's competitive global marketplace.
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
GroupM and Microsoft Advertising Planning Summit 2019MSFTAdvertising
The document outlines the agenda for a GroupM and Microsoft Advertising Planning Summit. The agenda includes presentations on the intersection of search and creativity, demystifying search, available search resources, and the power of search data. It also provides details on several breakout sessions that will explore different dimensions of creativity in search, such as being creative with search moments and motivations, keywords, copy, and search data. The goal is to discuss how creativity can be applied to search and the future of search, including chatbots, visual search, voice, and new experiences.
Know First•Be First•Profit First - Keynote by Craig Rispin, Business Futurist...Craig Rispin
The document discusses the exponential rate of technological change and its impact on businesses and customers. It notes that more change has occurred in the last 3 years than the previous 30. Companies that do not change and innovate at the same fast pace as the outside world will struggle. The future is one of ubiquitous connectivity, data analytics, artificial intelligence, and digital customers who expect personalized, on-demand solutions. To succeed, businesses must adopt a mobile-first strategy and develop new digital capabilities.
The document discusses the exponential rate of technological change and its impact on businesses and customers. It notes that more change has occurred in the last 3 years than the previous 30. 73 companies valued at over $1 billion have not yet gone public. Customers are increasingly digital natives who are data-driven, transparency-focused, and expert-seeking. Their loyalty is fleeting as new brands emerge rapidly. Businesses must have a mobile-first policy and focus on thought leadership to engage these new digital customers. Innovation is imperative for survival as many business models are centuries old.
LabRoots & Bioconference Live Media Packet 2013LabRoots, Inc.
The document is a 2013 media kit for BioConference Live, an online conference for science and medical professionals organized by LabRoots. It provides information on advertising and sponsorship opportunities through LabRoots' website and online events, including banner ads, third party emails, webinars, and newsletter advertising. Details are given on LabRoots' large audience of over 400,000 registered members from 179 countries, as well as metrics on website traffic. Testimonials from past sponsors are also included that were pleased with the leads and engagement generated through LabRoots. The media kit aims to showcase LabRoots as an effective platform for companies to connect with science and medical professionals.
The document provides an overview of modules for account leadership training, including understanding the client's business, agency, communication planning, and creative briefs. It covers topics like knowing the client, their market, competitors, and developing a communications plan through frameworks like SWOT analysis, Boston Consulting Group matrix, and ROI springboards. The document emphasizes rigor and imagination in developing creative briefs to provide direction while inspiring creativity.
This document provides an introduction and table of contents for the "digital resource guide 2014" published by the American Advertising Federation. It thanks various companies and individuals for their contributions. The guide contains articles on topics related to digital marketing trends and best practices, including real-time marketing, social advertising, viewability, brand engagement, workflow automation, and capturing consumers using technology. Interviews with executives from Facebook and AOL are also included.
This document provides an overview of entrepreneurship and the characteristics of entrepreneurs. It defines entrepreneurship as developing, organizing and managing a business venture to make a profit, such as by starting a new business. Key characteristics of entrepreneurs include motivation, creativity, versatility, business skills, risk tolerance, drive, vision, flexibility and decisiveness. The document also discusses the importance of entrepreneurs in creating new businesses and jobs, adding to national income, and driving social change. Entrepreneurship is important for a nation's economic success in today's competitive global marketplace.
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
GroupM and Microsoft Advertising Planning Summit 2019MSFTAdvertising
The document outlines the agenda for a GroupM and Microsoft Advertising Planning Summit. The agenda includes presentations on the intersection of search and creativity, demystifying search, available search resources, and the power of search data. It also provides details on several breakout sessions that will explore different dimensions of creativity in search, such as being creative with search moments and motivations, keywords, copy, and search data. The goal is to discuss how creativity can be applied to search and the future of search, including chatbots, visual search, voice, and new experiences.
Know First•Be First•Profit First - Keynote by Craig Rispin, Business Futurist...Craig Rispin
The document discusses the exponential rate of technological change and its impact on businesses and customers. It notes that more change has occurred in the last 3 years than the previous 30. Companies that do not change and innovate at the same fast pace as the outside world will struggle. The future is one of ubiquitous connectivity, data analytics, artificial intelligence, and digital customers who expect personalized, on-demand solutions. To succeed, businesses must adopt a mobile-first strategy and develop new digital capabilities.
The document discusses the exponential rate of technological change and its impact on businesses and customers. It notes that more change has occurred in the last 3 years than the previous 30. 73 companies valued at over $1 billion have not yet gone public. Customers are increasingly digital natives who are data-driven, transparency-focused, and expert-seeking. Their loyalty is fleeting as new brands emerge rapidly. Businesses must have a mobile-first policy and focus on thought leadership to engage these new digital customers. Innovation is imperative for survival as many business models are centuries old.
LabRoots & Bioconference Live Media Packet 2013LabRoots, Inc.
The document is a 2013 media kit for BioConference Live, an online conference for science and medical professionals organized by LabRoots. It provides information on advertising and sponsorship opportunities through LabRoots' website and online events, including banner ads, third party emails, webinars, and newsletter advertising. Details are given on LabRoots' large audience of over 400,000 registered members from 179 countries, as well as metrics on website traffic. Testimonials from past sponsors are also included that were pleased with the leads and engagement generated through LabRoots. The media kit aims to showcase LabRoots as an effective platform for companies to connect with science and medical professionals.
The document discusses strategies for effective lead generation, referred to as "lead farming". It outlines a 5-step process for lead farming: 1) Crop Selection - Choosing the right products/solutions for the target market. 2) Land Preparation - Identifying key markets and opportunities. 3) Seeding - Promoting solutions through content marketing before engaging customers. 4) Irrigation - Maintaining ongoing dialogue through consistent content. 5) Harvesting - Maximizing sales during peak periods and mining existing customers for additional opportunities. Case studies of HP, Intel and IBM demonstrate how to execute each step through integrating various online and offline marketing tactics.
This paper represents the first of three research papers
examining how clients, business models and advisory firms are expected to evolve over the next decade. We hope you find our research to be insightful, informative and
engaging – and we hope it provides you with another tool to enhance your practice, build your business and make meaningful connections with a future generation of
clients.
Content Marketing: The Present and Future of PR?Joe Pulizzi
This is a presentation that I gave at the PRSA chapter in Cincinnati about the opportunities in Public Relations about the use of content generation.
Here I talk about how PR professionals are uniquely positioned to take advantage of growth in content marketing because they understand how to tell a story. Content marketing gives them the opportunity to tell their story in multiple channels in multiple media - and bring them closer to the customer at the same time.
Includes 5 reasons why the opportunity is now.
LinkedIn for Business Insights is a resource that is part of module one of the LinkedIn Insider online training course.
Visit www.linkedinsider.com.au to find out more information about the world's top LinkedIn training course for sales professionals and business owners.
EO Singapore Craig Rispin Keynote January 26, 2015Craig Rispin
Craig Rispin discusses how the pace of technological change has accelerated exponentially in recent years, leading to massive changes across every industry and country. While change is happening rapidly externally, many organizations are still operating with business models from centuries past. The document highlights emerging trends like the growth of mobile technology and devices, the internet of things, big data, and new business models like Uber that individual entrepreneurs can now achieve what previously required large companies. It emphasizes the need for organizations to embrace collaboration and adapt their strategies to keep up with the accelerating changes in their industries.
This document is the introduction to a book about customer analytics. It discusses how advances in technology now allow both large and small companies to easily collect and analyze customer data to better understand customer behavior. It notes that businesses need to leverage the large amounts of customer data they have to gain a competitive advantage. The introduction describes how customer analytics uses predictive analytics to capture different types of customer data, anticipate what customers will do, and put those insights into action to enhance customer relationships and increase revenue.
As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success.
Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence.
These slides are highlights of the many public and private talks and presentations I deliver.
Connect with me on LinkedIn or Twitter - @katieeking
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
Make it Personal: Accelerating Your Personalization Game PlanOptimizely
While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
In this session you’ll learn:
- How to develop a personalization strategy, and where to get started
- How machine learning capabilities can help you start personalizing today
- A walkthrough of Optimizely’s Personalization solutions, including Extensions, Recommendations, and the recently launched Adaptive Audiences
Master's thesis: American Red Cross IMC Campaign ProposalJamie Pachomski
This proposal from brandBuild marketing agency aims to increase blood donations from millennials for the American Red Cross. The agency conducted research and found that while millennials are generally aware of and think positively of the Red Cross, they view its advertising as weak and not relevant to them. The proposal includes an integrated marketing campaign using print, online, mobile and event strategies to appeal to millennials' passion for social causes and reposition the Red Cross brand to be more relevant and compelling to this demographic. The goal is to increase millennials' online traffic and registrations for blood donations.
The document discusses the role of account planners in advertising agencies. It describes how account planners help guide strategic development by understanding consumer attitudes and behaviors. During creative development, planners provide research and feedback to stimulate creative work without stifling it. In the approval stage, planners help justify bold creative work. Overall, planners improve teamwork and integration within agencies by bringing understanding of consumer decision-making and the brand-consumer relationship.
Cogswell College - Handson Crowdfunding Workshop - March 29Cogswell College
Crowdfunding is becoming a formidable new way to fund new entrepreneurial projects and companies – particularly for creative projects and innovative design products.
But this new world of crowdfunding has a new set of rules, and requires new techniques and approaches – from crafting a pitch to creating videos to new legal and marketing issues.
In this workshop, you’ll learn, hands on: How to prepare your idea or company to attract crowdfunding; How to conduct a successful crowdfunding campaign using social media, and How to leverage your crowdfunding campaign into broader entrepreneurial success.
You’ll learn the best-practices and methods of writing to attract funding, and to create a compelling crowdfunding video yourself, using low cost equipment and free software tools.
- See more at: http://entblog.cogswell.edu/crowdfundingworkshop-march
The document discusses how to generate business ideas by examining customer needs and wants, available resources, and improvements that can be made to existing products and services. An entrepreneur should analyze market demands that are not being met, as well as trends and issues impacting the environment, to identify business opportunities. The document provides guidance on selecting a viable business idea by evaluating factors like capital requirements, demand, competition, one's experience, and legal issues.
The document discusses how to generate business ideas by examining customer needs and wants, available resources, and improvements that can be made to existing products and services. An entrepreneur should analyze market trends and their competitive environment to identify opportunities. The key is to select an idea that fits your skills and interests while fulfilling an unmet customer need in a way that is legally compliant and capitalizes on available resources.
Always wondered how to grow your Personal Brand? Follow these practical tips to get the brand called You out there, use social media, public speaking and the media to your advantage
The document provides information about the Global Business Events conference on 14-15 April 2015 at the Celtic Manor Resort in Wales. It will include roundtable discussions and presentations on topics like agility, innovation, and the evolving role of the CIO. Speakers will discuss digital strategies, security risk mitigation, and using technology for new business opportunities. Attendees will include CIOs, CISOs, and other IT leaders who want to drive business results through technology.
Content Marketing: The Future is PublishingJoe Pulizzi
The document discusses content marketing and how marketers are becoming publishers by creating and curating valuable content on a consistent basis. It outlines 10 common reasons why content may be failing, such as having no clear goals, not focusing on customers' pain points, or not leveraging employees. The key is for marketers to treat content marketing like publishing by having a specific strategy, calendar, and supporting internal resources.
This document summarizes an online career fair hosted by Learning @ Time that featured speakers from various careers at Time Inc. including PR, sales, marketing, and more. The event provided tips for participating online, introduced three speakers and their roles at Time Inc., and encouraged participants to apply for open positions at the company.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
The document discusses strategies for effective lead generation, referred to as "lead farming". It outlines a 5-step process for lead farming: 1) Crop Selection - Choosing the right products/solutions for the target market. 2) Land Preparation - Identifying key markets and opportunities. 3) Seeding - Promoting solutions through content marketing before engaging customers. 4) Irrigation - Maintaining ongoing dialogue through consistent content. 5) Harvesting - Maximizing sales during peak periods and mining existing customers for additional opportunities. Case studies of HP, Intel and IBM demonstrate how to execute each step through integrating various online and offline marketing tactics.
This paper represents the first of three research papers
examining how clients, business models and advisory firms are expected to evolve over the next decade. We hope you find our research to be insightful, informative and
engaging – and we hope it provides you with another tool to enhance your practice, build your business and make meaningful connections with a future generation of
clients.
Content Marketing: The Present and Future of PR?Joe Pulizzi
This is a presentation that I gave at the PRSA chapter in Cincinnati about the opportunities in Public Relations about the use of content generation.
Here I talk about how PR professionals are uniquely positioned to take advantage of growth in content marketing because they understand how to tell a story. Content marketing gives them the opportunity to tell their story in multiple channels in multiple media - and bring them closer to the customer at the same time.
Includes 5 reasons why the opportunity is now.
LinkedIn for Business Insights is a resource that is part of module one of the LinkedIn Insider online training course.
Visit www.linkedinsider.com.au to find out more information about the world's top LinkedIn training course for sales professionals and business owners.
EO Singapore Craig Rispin Keynote January 26, 2015Craig Rispin
Craig Rispin discusses how the pace of technological change has accelerated exponentially in recent years, leading to massive changes across every industry and country. While change is happening rapidly externally, many organizations are still operating with business models from centuries past. The document highlights emerging trends like the growth of mobile technology and devices, the internet of things, big data, and new business models like Uber that individual entrepreneurs can now achieve what previously required large companies. It emphasizes the need for organizations to embrace collaboration and adapt their strategies to keep up with the accelerating changes in their industries.
This document is the introduction to a book about customer analytics. It discusses how advances in technology now allow both large and small companies to easily collect and analyze customer data to better understand customer behavior. It notes that businesses need to leverage the large amounts of customer data they have to gain a competitive advantage. The introduction describes how customer analytics uses predictive analytics to capture different types of customer data, anticipate what customers will do, and put those insights into action to enhance customer relationships and increase revenue.
As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success.
Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence.
These slides are highlights of the many public and private talks and presentations I deliver.
Connect with me on LinkedIn or Twitter - @katieeking
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
Make it Personal: Accelerating Your Personalization Game PlanOptimizely
While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
In this session you’ll learn:
- How to develop a personalization strategy, and where to get started
- How machine learning capabilities can help you start personalizing today
- A walkthrough of Optimizely’s Personalization solutions, including Extensions, Recommendations, and the recently launched Adaptive Audiences
Master's thesis: American Red Cross IMC Campaign ProposalJamie Pachomski
This proposal from brandBuild marketing agency aims to increase blood donations from millennials for the American Red Cross. The agency conducted research and found that while millennials are generally aware of and think positively of the Red Cross, they view its advertising as weak and not relevant to them. The proposal includes an integrated marketing campaign using print, online, mobile and event strategies to appeal to millennials' passion for social causes and reposition the Red Cross brand to be more relevant and compelling to this demographic. The goal is to increase millennials' online traffic and registrations for blood donations.
The document discusses the role of account planners in advertising agencies. It describes how account planners help guide strategic development by understanding consumer attitudes and behaviors. During creative development, planners provide research and feedback to stimulate creative work without stifling it. In the approval stage, planners help justify bold creative work. Overall, planners improve teamwork and integration within agencies by bringing understanding of consumer decision-making and the brand-consumer relationship.
Cogswell College - Handson Crowdfunding Workshop - March 29Cogswell College
Crowdfunding is becoming a formidable new way to fund new entrepreneurial projects and companies – particularly for creative projects and innovative design products.
But this new world of crowdfunding has a new set of rules, and requires new techniques and approaches – from crafting a pitch to creating videos to new legal and marketing issues.
In this workshop, you’ll learn, hands on: How to prepare your idea or company to attract crowdfunding; How to conduct a successful crowdfunding campaign using social media, and How to leverage your crowdfunding campaign into broader entrepreneurial success.
You’ll learn the best-practices and methods of writing to attract funding, and to create a compelling crowdfunding video yourself, using low cost equipment and free software tools.
- See more at: http://entblog.cogswell.edu/crowdfundingworkshop-march
The document discusses how to generate business ideas by examining customer needs and wants, available resources, and improvements that can be made to existing products and services. An entrepreneur should analyze market demands that are not being met, as well as trends and issues impacting the environment, to identify business opportunities. The document provides guidance on selecting a viable business idea by evaluating factors like capital requirements, demand, competition, one's experience, and legal issues.
The document discusses how to generate business ideas by examining customer needs and wants, available resources, and improvements that can be made to existing products and services. An entrepreneur should analyze market trends and their competitive environment to identify opportunities. The key is to select an idea that fits your skills and interests while fulfilling an unmet customer need in a way that is legally compliant and capitalizes on available resources.
Always wondered how to grow your Personal Brand? Follow these practical tips to get the brand called You out there, use social media, public speaking and the media to your advantage
The document provides information about the Global Business Events conference on 14-15 April 2015 at the Celtic Manor Resort in Wales. It will include roundtable discussions and presentations on topics like agility, innovation, and the evolving role of the CIO. Speakers will discuss digital strategies, security risk mitigation, and using technology for new business opportunities. Attendees will include CIOs, CISOs, and other IT leaders who want to drive business results through technology.
Content Marketing: The Future is PublishingJoe Pulizzi
The document discusses content marketing and how marketers are becoming publishers by creating and curating valuable content on a consistent basis. It outlines 10 common reasons why content may be failing, such as having no clear goals, not focusing on customers' pain points, or not leveraging employees. The key is for marketers to treat content marketing like publishing by having a specific strategy, calendar, and supporting internal resources.
This document summarizes an online career fair hosted by Learning @ Time that featured speakers from various careers at Time Inc. including PR, sales, marketing, and more. The event provided tips for participating online, introduced three speakers and their roles at Time Inc., and encouraged participants to apply for open positions at the company.
Similar to Phil Johnson - Portfolio - June 2020 (20)
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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4. Discovery, Smart Voice
Qualitative interviews with
the 50+, opportunity
validation, prototyping
and market analysis.
Business Case developed.
5. Discovery, Football Fan Insights
Start-up concept
discovery - membership
model, delivery of Insights
to the Football-economy
6. Discovery, Digital Bitesize Learning
Global Qualitative L&D
Manager interviews,
opportunity validation and
market analysis. New
solutions delivered.
7. Discovery, Content Delivery (EdTech)
Global Qualitative
teacher interviews,
Quant validation and
market analysis.
Investment case built.
19. Co-inventor of ‘Cluedo Active’ for Hasbro
An augmented
reality version of
Cluedo -
encouraging
off-the board
gaming
20. Suite of wedding planning tools
Augmenting the experience of wedding shows and
newspaper supplements, with an online platform
21. Digitising the Yellow Pages
Print format development. Mobile & web links and
evolution to digital platforms
To advertise in Yellow Pages call free on: 0800 60 50 60
Essential
information
for your area
All the important numbers
where you live, plus
indispensable advice and
inspiring ideas for what to
do in your neighbourhood
Useful guides
More than just a directory:
let us help you make up
your mind about the right
insurance, planning your
wedding and the best
places to eat
Classified
directory
A huge choice
of local classifieds
starts on page 23
A to Z index ................ xxx
Inside your
Yellow Pages
Recycle your old Yellow
Pages when your 2010/11
directory arrives.
To find your nearest
recycling facility, visit
yellgroup.com/recycling
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Your area guide ........................3
Great ideas for you and your
time off, kids and community
Great days out ........................ 10
Plan your free time with a
little help from VisitBritain
Travel information ................. 16
Consumer advice .....................17
Yell information .................... 20
Get it insured .........................xxx
Peace of mind for you and yours
Find a great restaurant .......xxx
Where to eat where you are
Organise your wedding .......xxx
Planning the big event? Let us
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Feeling peckish? Check out the
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25. Market launch & business integration
Evolving ‘Wedding Site’ from an idea through to
integration with core business - in 6 months
Idea Concept Launch Integrate
28. Leading & coaching teams
A career spanning 20 years, managing and coaching
teams, including:
1. Hiring a team of 6 to grow a start-up
2. Managing an established team of 17 at Yell
3. Client management as a consultant
29. Successfully engaging teams
Building trust, collaborating with team members and
enabling good communication - growing and improving
scores from weekly team member feedback
31. Some kind words …
Jim Polmar, Oxford University Press
“Phil can help you understand what your customers want and explain it to your stakeholders in
ways that engage, motivate and excite”
Jason Smith, Marketing Director, Yell
“Phil makes a difference - bringing strong, insight based strategies to commercial reality by leading his
own and cross functional teams with inspiration, innovation and energy.”
Amanda Peck, Director, Babcock Education
“We looked to Phil to bring much needed specialist product development skills into our business, to deliver
growth. We have been so impressed that we hired him back for a second project … his outputs and impact
exceeded expectations. I would recommend him without hesitation.”
Amber Robertson, AVADO Learning
“Phil is a skilled product strategist, who is able to gather information and distil it down into
actionable insights to create quick wins and more importantly well considered long-term roadmaps
based on data.”
Charlotte Bissett, Group Digital, Saga
“Phil is an incredibly experienced and brilliant Product Management specialist. He swiftly integrated within the
team. We have benefitted from his ability to share his deep knowledge of creating the right products for the right
audiences using the right data and research as validation. He was given responsibility for the delivery of key
product streams which he successfully managed with his hands-on can do attitude. His communications skills are
superb and he can easily distil the problem, explain the research and what jobs need to be done for the best return
on investment. If the opportunity arises we’d have Phil back in a shot!”