This document provides a mid-year report from the National President of an organization. It outlines four goals for the year: 1) improve customer service and increase/retain membership, 2) strengthen relationships with partner organizations, 3) obtain more business/corporate sponsorships, and 4) enhance the organization's image and awareness. Updates are provided on initiatives under each goal, such as establishing regional action councils, adopting partner organization chapters, raising funds from dances, increasing social media presence, and creating promotional videos.

1. 2011 – 2012
NATIONAL PRESIDENT’S MID YEAR REPORT

2. MEET THE TEAM

3. Goal #1
CUSTOMER SERVICE
To be responsive to the
needs of our students,
advisers, and business
customers!

4. CUSTOMER SERVICE
4.8%
[11,201 Members]
Retain 85% INCREASE AND
[408 Chapters]
RETAIN MEMBERS
500
[Active Chapters ]
Quality in a service or product is not what you put into it.
It is what the client or customer gets out of it.
- Peter Drucker

5. CUSTOMER SERVICE
INCREASE AND RETAIN MEMBERS
Actual - as of 1/4, up 5 schools (316), up 2.31%, 22-21 in states
55 new/reactivated as of 1/4
New Chapter Start Up Kit (sent in Oct. 2 President's Blast)
"PBL Request for Info." (sent in first TBL) – over 300 entries
ACTION COUNCILS
Established five Regional Action Councils
Set up Treasurer’s & Secretary’s Action Councils
Quality in a service or product is not what you put into it.
It is what the client or customer gets out of it.
- Peter Drucker

6. SAMPLE PRESIDENT’S BLAST

7. NEW CHAPTER START UP KIT
http://go.fbla.org/PBLNewChapterPacket

8. CUSTOMER SERVICE
PBL 2010: 601
NFLC PBL 2011: 705
Increase of 104
[more pbl attendees]
Total 2010: 5,244
[greater overall Total 2011: 5,282
attendance]
Increase of 38
Quality in a service or product is not what you put into it.
It is what the client or customer gets out of it.
- Peter Drucker

9. Goal #2
RELATIONSHIPS
To have the most
effective partnerships
of any career student
organization!

10. RELATIONSHIPS
PBL National President article
in each of the TBL issues
Gave a speech at the 2011
[FBLA] FBLA NLC and received over
100 names at the PBL booth
Set up similar booth at each
of the NFLCs
Taylor & Jake attended
NBC’s Education Nation
Summit
An organization is a set of relationships
that are persistent over time.
- Kevin Kelly

11. RELATIONSHIPS
ADOPT-A-CHAPTER
Over 15 applicants
thus far
(FBLA, ML, & PBL)
Rewarding all those
who complete at
NLC
http://go.fbla.org/adopt-a-chapter

12. RELATIONSHIPS
GOAL Promoted the Mini Grant in
[ $38,131.50 ] President’s Blast and had four PBL
winners
University of South Carolina
University of South Florida
10% Herzing University
University of Miami
[ increase ]
Raised over $4,900 at Blue Jeans for
Babies dances at NFLCs
An organization is a set of relationships
that are persistent over time.
- Kevin Kelly

13. Goal #3
RESOURCES
To focus on obtaining
business and corporate
sponsorships for our
competitive events,
membership, and scholarship
programs.

14. RESOURCES
COMPETITIVE EVENT SPONSORSHIP
Establish a Treasurer's Action Council (eight members in 3
regions)
Actively search for a scholarship sponsor and auction
items (goal of 100%)
Target sponsors located around the location of the NLC
STATE OFFICER BOARDROOM
Sent out generic login information to State Officers
Promoted in two President’s Blasts
I have no money, no resources, no hopes
I am the happiest man alive.
- Henry Miller

15. Goal #4
IMAGE & AWARENESS
To be the best known
career student
organization in the
country!

16. IMAGE & AWARENESS
INVOLVEMENT
host… IN NATIONAL
[ NFLC workshop ]
PROGRAMS
A strong, positive self-image is the best
possible preparation for success.
- Joyce Brothers

17. IMAGE & AWARENESS
SOCIAL MEDIA
update… Generic Twitter accounts (e.g.
NatPBLPres)
[ monthly blogs ]
Changed blog name and have
contributed various articles
[ accounts ]
Hosted webinars (Second Semester
Recruitment & Retention)
[ podcasts ] Constant Facebook page update
(1268 members) as well as other
[ website] chapter pages
Use of MailChimp to send out Bi-
Monthly President’s Blasts

18. SOCIAL MEDIA EXAMPLES
Generic Twitter Accounts
PBL Promotional Video & National Officer Bios

19. PROMOTIONAL VIDEOS
PBL SLC Welcome
Miami Dade Officer Training Welcome
Dress Code Video
PBL Promotional Video & National Officer Bios

20. THANK YOU
ANY QUESTIONS