New Product Development

1. New
Product
Development
 Dawood Rashid Sp19-BBA –057
 Syed Usama Zahid Sp19-BBA-069
 Asad Nawaz Sp19-BBA-078
 Mubbashar Ali Sp19-BBA-085
 Zeeshan Rasheed Sp19-BBA-060

3. Background
MUSCLETECH emerged out of an obsession to push the
boundaries of science and human potential. With our
commitment to research, development, and innovation, we are
recognized worldwide as one of the leading sports nutrition
brands in the industry and continue to be from America's elite
names to redefining performance through innovative products
and quality ingredients. Backed by America's #1 selling sports
supplement company with distribution in over 140 countries,
MUSCLETECH has become one of the most considerable
sports and body nutrition brands in the world

4. PIC
Background
BACKGROUND:
Due to changes in the lifestyle, people are more
inclined toward a healthy life and move toward the
meal that fulfills their taste preferences. By keeping
that in mind we introduce a meal where the carbs,
protein & calories are estimated and have the basic
calories and dietary requirements as needed an
opportunity for a product can be utilized as a healthy
meal which is quick and easy to consume and safe for
daily use.

5. MUSCLETECH
’sTechnology
Dimensions
In order to make this user-friendly with respect to
technology, so we’re looking at designing an app containing
the profiles and meal patterns of all the end users, hence our
customers. Today, everyone got an access to smartphones
and internet, so we just need to create a user-friendly, easy
to use application in which all our customers will submit their
body dimensions like height, weight, age, etc. Then as
everyone might not have the same eating routine so they will
be able to set the timings of getting fresh meals according to
their routine.

6. Market
Dimensions
A good portion of market size is available for this particular niche which
comprises of almost all the fitness conscious adults (18+). Especially the
males and females who don’t got anytime for setting up their meals in
their busy schedules, it is their ultimate solution. Saves the time in kitchen
because it often comes pre-chopped and pre-cooked. As we can also see
that there is increase in living standards and fair amount of willingness
has also been seen in spending money in past few years, so it is not a
bad idea to jump in this niche and capture a big chunk of market
straightaway and make these fitness conscious meals a part of their entire
lives.

7. Goals&
Objective
Protect the
Health and
Safety of
Consumer
Competitive
edge and Market
Expansion
Homemade
taste experience
Time Efficient
Providing ease
to working class
Awareness
about health
Daily usage
friendly for all
adults

8. Guidelines
Current Distribution
channel
Technical
improvement
Incur large
advertising expense
Miscellaneous
guidelines

9. THANK YOU!!!