Fruitful Brand Persentation. Dropmark Link with Presentation Notes: https://drp.mk/LFCfSn5bz

1. Imagine This

6. Fruitful

7. Origin of Name

8. Mission Statement

11. Big Idea

12. Target Audience
Says
• Hello class
• I love you
• Why don’t you
finish your
veggies first?
Thinks
• About kid’s future
• Retirement
• Blood Preassure
Feels
• Content
• Envolved
• Happy
Does
• Cooks
• Gardens
• Recycles

13. Target Audience
Says
• I wish I wasn’t in
the Midwest
• Today is a new
day
• How are you?
Thinks
• About Present
and how it affects
the future
Feels
• Inspired
• Motivated
• Risk Taking
Does
• Workout
• Get the full 8
hours
• Drink Smoothies

14. Target Audience
Says
• Nice to meet you
• You have a snap?
• I’ll order it on my
phone!
Thinks
• Right vs Wrong
• Coffee vs Tea?
• How many
teaspoons are in
a tablespoon?
Feels
• Pride
• Spontaneous
• Happy
Does
• Cooks
• Goes out with
friends
• Drives an eco
friendly car

16. • Trader Joes

18. • Walmart Grocery

19. • Costco

20. Visual Audit-Publix

25. Identity Attributes
Green

26. Passionate

27. Clean

28. Organized

29. The Cycle
• Plant, grow, consume

30. Welcoming

31. Visual Inspiration
• Stamp Style

32. Advertising Update
• Brochure Advertisements

33. Visual Style

34. Products
• Include Pictures of Fresh Items

35. Cycle
• Life Cycle Inspiration

36. Goal of The Identity
• The goal of Fruitful is to embody the attributes of being clean,
passionate, green, welcoming, organized and give a nod to the cycle
of plant life while reaching our target audience.