Direct-to-consumer personal genome testing allows customers to order genetic testing kits online, swab their cheek for a DNA sample, send it to a lab for analysis, and access their results online. While this provides information about disease risks and ancestry, there are also ethical concerns like inaccurate results, lack of counseling, and potential for genetic discrimination. Regulators in the US face challenges overseeing these tests, as some laboratories develop their own tests which escape FDA review, and tests may be used for purposes other than their intended use. The solution may lie in expanding post-market surveillance and regulation as is done for drug approval.