The document discusses key aspects of good research. It states that good research must possess validity, reliability, sensitivity, ethics, and be conducted in an unbiased manner. It then contrasts qualitative and quantitative research designs. Qualitative research uses small, non-representative samples to gain understanding, while quantitative research uses large, random samples to quantify data and generalize results. Key differences between the two approaches are discussed. The document also outlines qualities of a good hypothesis and some common attitude scaling techniques. Finally, it provides an overview of the typical research process.