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What is a good Research?
•

The good research must posses the following characteristics:

1. Validity
2. Reliability
3. Sensitivity
4. Ethics in Research
5. Unbiased, objective and Neutral Manner
•

Validity- is the ability of the measure to measure what it is supposed to measure

•

Reliability- is the ability to get consistent results when same measure is repeated.

•

Sensitivity- is the ability of the measure to measure variability in responses.

•

Ethics in Research- a) Intention should not be other than research
b) No deliberate attempt to manipulate research method, data and findings

•

Unbiased, objective and Neutral Manner -The researchers own judgments and biases should not
be revealed at any cost.

Q-2 Qualitative Vs Quantitative Research ?
Sr
No

1

Items

Objective /
purpose

2

Sample

3

Data collection

4

Characteristics

Qualitative Research Design

Quantitative Research Design

To gain an understanding of underlying
reasons and motivations
To provide insights into the setting of a
problem, generating ideas and/or
hypotheses for later quantitative research
To uncover prevalent trends in thought and
opinion
Usually a small number of nonrepresentative cases. Respondents
selected to fulfill a given quota.
Unstructured
or
semi-structured
techniques e.g. individual depth interviews
or group discussions.
Objective
Research questions: How many? Strength of
association?
Hard" science
Literature review must be done early in
study
Test theory
One reality: focus is concise and narrow
Facts are value-free and unbiased

To quantify data and generalize results from a sample to
the population of interest
To measure the incidence of various views and opinions
in a chosen sample
Sometimes followed by qualitative research which is used
to explore some findings further
Usually a large number of cases representing the
population of interest. Randomly selected respondents.
Structured techniques such as online questionnaires, onstreet or telephone interviews.
Subjective.
Research questions: What? Why?
"Soft" science
Literature review may be done as study progresses or
afterwards
Develops theory
Multiple realities: focus is complex and broad
Facts are value-laden and biased
Qualities of a Good Hypothesis
•

(i) It should be based on known facts and must have roots in the existing theories of knowledge.

•

(ii) The hypothesis should be testable. (This is the most important requirement).- The means for
manipulating the variables and/or measuring the outcome variable must potentially exist.

•

Iii) Clearly states the relationship between the defined variables . It should not be vague.

•

Iv) Testable in a reasonable amount of time- Do not plan a test that will take longer than your
class project.

•

V) Sound reasoning-Your hypothesis should be based on previous research. And The hypothesis
should follow the most likely outcome, not the exceptional outcome.

•

Vi) Should be stated in simplest adequate form.

3.2 Attitude Scaling Techniques:
•

Likert Scales,

•

Semantic Differential Scales,

•

Constant Sum Scales,

•

Graphic Rating Scales –
•

•

Ranking Scales - Paired Comparison &

Forced Ranking
• Concept and Application.
1.3 RESEARCH PROCESS
Management Dilemma (Problem)
Defining the Research Problem
Formulating the Research Hypothesis
Developing the research Proposal
Research Design
Data Collection
Plan
Sampling Plan
Instrument
/Questionnaire
Design
Pilot Testing

Data Collection

Data Analysis and Interpretation

Research Reporting

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Pgdbm brm

  • 1. What is a good Research? • The good research must posses the following characteristics: 1. Validity 2. Reliability 3. Sensitivity 4. Ethics in Research 5. Unbiased, objective and Neutral Manner • Validity- is the ability of the measure to measure what it is supposed to measure • Reliability- is the ability to get consistent results when same measure is repeated. • Sensitivity- is the ability of the measure to measure variability in responses. • Ethics in Research- a) Intention should not be other than research b) No deliberate attempt to manipulate research method, data and findings • Unbiased, objective and Neutral Manner -The researchers own judgments and biases should not be revealed at any cost. Q-2 Qualitative Vs Quantitative Research ? Sr No 1 Items Objective / purpose 2 Sample 3 Data collection 4 Characteristics Qualitative Research Design Quantitative Research Design To gain an understanding of underlying reasons and motivations To provide insights into the setting of a problem, generating ideas and/or hypotheses for later quantitative research To uncover prevalent trends in thought and opinion Usually a small number of nonrepresentative cases. Respondents selected to fulfill a given quota. Unstructured or semi-structured techniques e.g. individual depth interviews or group discussions. Objective Research questions: How many? Strength of association? Hard" science Literature review must be done early in study Test theory One reality: focus is concise and narrow Facts are value-free and unbiased To quantify data and generalize results from a sample to the population of interest To measure the incidence of various views and opinions in a chosen sample Sometimes followed by qualitative research which is used to explore some findings further Usually a large number of cases representing the population of interest. Randomly selected respondents. Structured techniques such as online questionnaires, onstreet or telephone interviews. Subjective. Research questions: What? Why? "Soft" science Literature review may be done as study progresses or afterwards Develops theory Multiple realities: focus is complex and broad Facts are value-laden and biased
  • 2. Qualities of a Good Hypothesis • (i) It should be based on known facts and must have roots in the existing theories of knowledge. • (ii) The hypothesis should be testable. (This is the most important requirement).- The means for manipulating the variables and/or measuring the outcome variable must potentially exist. • Iii) Clearly states the relationship between the defined variables . It should not be vague. • Iv) Testable in a reasonable amount of time- Do not plan a test that will take longer than your class project. • V) Sound reasoning-Your hypothesis should be based on previous research. And The hypothesis should follow the most likely outcome, not the exceptional outcome. • Vi) Should be stated in simplest adequate form. 3.2 Attitude Scaling Techniques: • Likert Scales, • Semantic Differential Scales, • Constant Sum Scales, • Graphic Rating Scales – • • Ranking Scales - Paired Comparison & Forced Ranking • Concept and Application.
  • 3. 1.3 RESEARCH PROCESS Management Dilemma (Problem) Defining the Research Problem Formulating the Research Hypothesis Developing the research Proposal Research Design Data Collection Plan Sampling Plan Instrument /Questionnaire Design Pilot Testing Data Collection Data Analysis and Interpretation Research Reporting