This document summarizes a discussion between GC&P Italy's founder and GC&P India's MD and CEO about bringing the Italian way of living to India and offering environmentally friendly products. GC&P India supports Italian companies, especially prestigious brands and high quality products, in approaching the Indian market. Alok Tiwari describes the full support GC&P offers to builders in creating Italian lifestyle projects, including design, products, execution support, and tours to Italy. He also discusses making funding available to builders to purchase Italian products and develop projects with Italian concepts.

1. An interesting interaction with Mr Alberto Canepari, Founder and Director of GC&P Italy and
Mr Alok Tiwari, MD and CEO, GC&P India about spreading the concept of the ‘Italian Way of
Living’ and spreading support through offering environment friendly products.
For further information, contact:
GC&P India Pvt Ltd
Mr Alok Tiwari
Regus Platinum Business Centre, Level-13,
Platinum Techno Park, Plot no.17/18, Sector-30A,
Vashi, Navi Mumbai- 400 705
Tel: 022-61818473
Email: a.tiwari@gianesincanepari.com
Web: www.gianesincanepari.com
We have seen the event organised by GC&P India on ‘The Italian
Living’ concept at Royal Tulip Hotel, Kharghar, Navi Mumbai on
21st
May 2014; can you see a market potential for it in India?
Yes, there is a big market potential and we observed that Indians are
changing their tastes. We have to create the awareness that Italian
products are excellent for their high quality, their design and their
reliability; so that, by using them, Builders can be rest assured that their
projects become not only extraordinary projects but also environment
friendly ones.
What do you mean by environment friendly?
In Italy, we are very conscious of the environmental problems and in
building projects we pay much attention to reduce energy consumption
and use renewable energies.
We have defined the project ‘La PiccolaVenezia’ at Jhansi for McCoy
Infratch Pvt Ltd based on Italian concepts. It includes KBLUE’s most
advanced home automation system, which saves up to 30 per cent
energy by using low voltage and by optimising energy usage in homes.
It also has a solar water heater and rainwater harvesting on campus,
which definitely makes it a green and environment friendly project.
How can you describe the support GC&P offers to builders in
creating an Italian Lifestyle Project?
We provide one stop complete solution which includes:
1. Concept, design and master planning support through our expert
design team based in Italy and India. Our master planning experts
always provide solutions that safeguard the environment and optimise
energy consumption.
2. Interior design based on Italian concept and optimum use of space.
3. Supplies of products made in Italy such as:
a. Wooden Flooring (Berti is one of the most preferred for wooden
flooring by our clients)
b. Home Automation System (KBLUE is one of the optimum solution with
higher energy savings)
c. SPA abd Wellness (LifeClass is one of the leading Italian company
which offers “Made to Measure” Bath tubs, SPA/Jacuzzi, Sauna and
Steam Bath, which is a key requirement for India due to the fact that
GC&P is an Italian organization that helps Companies in Italy and
elsewhere to improve their organizations and to develop their
business in the global market. GC&P India is its Indian branch
which is developing fast under the direction of Alok Tiwari,
Managing Director and Chief Executive Officer. GC&P India
supports Italian companies, especially those with prestigious
brands and high quality products, to find the best possible way to
approach the Indian market.
standard products cannot fit into the limited space many people
have at home).
d. Modular Kitchen and Furniture (Italian kitchens are highly valued
and FOP and OPES brand are among the best in our country. In
addition we also have a wide range of other suppliers of Italian
furniture and fixtures)
4. Support in project execution based on Italian standard methods aimed
at assuring delivery on time and high quality standards.
5. Tours to Italy for builders and architects to show some key live
projects which can help them understand the Italian way of project
planning and execution.
People in India have the perception that made in Italy products
are very costly compared to local products or to products
imported from other countries. Is it true?
No. About 70-80 per cent of finished product cost is raw material cost,
which is more or less the same all over the world. The key difference
between India and Italy is labour cost, but it is highly reduced by the
use of fully automated and highly efficient production lines in Italy. As
a consequence, Italian products have the same price or a better price if
compared with products of the same quality level. But design and quality
of Italian products are unmatchable by local manufacturers.
Do you offer any support to builders in terms of funding in using
made in Italy product or other funding for the projects developed
with Italian concept?
Yes. We have made funding available to support builders who want to
buy made in Italy product from Italy. Regarding project funding, we do it
as per RBI’s FDI guidelines.
industry speak8
Indian Architect & Builder - June 2014
The Italian Living