The document discusses principles and practices for writing clean code, including:
- Clean code is code that is readable, writable, and maintainable. It focuses on the needs of human readers over the computer.
- Broken windows theory states that one piece of low-quality code leads to more as developers get used to a lower standard. This can lead to software rot and eventual system rewrites.
- Characteristics of rotting software include rigidity, fragility, immobility, and viscosity.
- Following principles like SOLID, DRY, Law of Demeter, and object calisthenics can help avoid rot and keep code clean.
- Practices like using self-document
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document provides instructions for logging into and navigating the Moodle online learning system used by IVG hospitals. It explains how to create an account, take quizzes, check quiz scores and certification status, and get help. Key points include: opening Firefox browser to access the site; choosing a username and password on the first login; using the "Learner Detail Report" to view quiz scores and certification status; and submitting support tickets for quizzes requiring written answers or if a quiz times out.
Ag 1 source becoming a destination employer finalAg 1 Source
This presentation discusses how to become a destination employer by focusing on hiring, retention, engagement, onboarding, recruiting, and communication. It recommends having strong onboarding and communication programs to support hiring and retention. Retention is increased through engagement strategies like ensuring employees understand how their roles contribute to company goals. Recruiting is improved by promoting career opportunities and enhancing assessment processes. Overall, the presentation emphasizes the importance of seeing all areas as interconnected and focusing on employee needs for trust, hope, worth and competence.
Geography is the study of Earth's land and features, including landforms, climate, and how these elements create environments that support living and nonliving things. Physical geography examines natural landforms and climate, while human geography looks at how people interact with and adapt to their environments based on factors like work, food, housing, religion, and how the environment affects human life. Maps are used to depict physical features, cities, boundaries and other symbols to represent different geographic information on regions, which are areas that have distinguishing characteristics from surrounding places. Resources like water, food, land, materials and money are valuable things found in nature that people need.
The document discusses principles and practices for writing clean code, including:
- Clean code is code that is readable, writable, and maintainable. It focuses on the needs of human readers over the computer.
- Broken windows theory states that one piece of low-quality code leads to more as developers get used to a lower standard. This can lead to software rot and eventual system rewrites.
- Characteristics of rotting software include rigidity, fragility, immobility, and viscosity.
- Following principles like SOLID, DRY, Law of Demeter, and object calisthenics can help avoid rot and keep code clean.
- Practices like using self-document
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document provides instructions for logging into and navigating the Moodle online learning system used by IVG hospitals. It explains how to create an account, take quizzes, check quiz scores and certification status, and get help. Key points include: opening Firefox browser to access the site; choosing a username and password on the first login; using the "Learner Detail Report" to view quiz scores and certification status; and submitting support tickets for quizzes requiring written answers or if a quiz times out.
Ag 1 source becoming a destination employer finalAg 1 Source
This presentation discusses how to become a destination employer by focusing on hiring, retention, engagement, onboarding, recruiting, and communication. It recommends having strong onboarding and communication programs to support hiring and retention. Retention is increased through engagement strategies like ensuring employees understand how their roles contribute to company goals. Recruiting is improved by promoting career opportunities and enhancing assessment processes. Overall, the presentation emphasizes the importance of seeing all areas as interconnected and focusing on employee needs for trust, hope, worth and competence.
Geography is the study of Earth's land and features, including landforms, climate, and how these elements create environments that support living and nonliving things. Physical geography examines natural landforms and climate, while human geography looks at how people interact with and adapt to their environments based on factors like work, food, housing, religion, and how the environment affects human life. Maps are used to depict physical features, cities, boundaries and other symbols to represent different geographic information on regions, which are areas that have distinguishing characteristics from surrounding places. Resources like water, food, land, materials and money are valuable things found in nature that people need.
Dokumen tersebut membahas tentang kinematika dua dimensi yang mencakup:
1) Jenis-jenis gerakan dua dimensi seperti gerak lurus dan gerak lengkung.
2) Konsep jarak, perpindahan, kecepatan, dan percepatan.
3) Gerak lurus beraturan dan gerak lurus berubah beraturan.
4) Contoh gerak jatuh bebas, gerak vertikal ke atas, dan gerak melingkar.
Alexander the Great spread Greek culture throughout his vast empire. Though the empire did not last, Greek influence blended with local customs and spread across the Mediterranean and Middle East for centuries. This period is known as Hellenistic civilization. The Greeks excelled in arts like sculpture, painting, architecture, and writing. They studied anatomy to depict the human form realistically in marble statues. Their architectural columns supported massive buildings while creating optical illusions. The city of Alexandria encouraged scholars and housed the great Library and Museum, establishing it as a center of learning.
This document contains biographical and professional information about Loutfy H. Madkour. It details his educational background, earning a B.Sc. in Chemistry from Cairo University in 1972, an M.Sc. in Physical Chemistry from Minia University in 1979, and a Ph.D. in Physical and Electroanalytical Chemistry from Tanta University in 1982. It lists his professional experience, serving as a professor of chemistry in Saudi Arabia, Egypt, Yemen, and Kuwait since 1987. It also provides information on his publications, areas of research, and awards and honors.
This presentation discusses the different types of partnership business agreements. There are three main types of partnerships: general partnerships where partners have unlimited liability; limited partnerships which have at least one general partner and one or more limited partners; and joint ventures formed to complete a specific project or operate for a set time period. A written partnership agreement typically includes details on the business name, type, location, expected duration, partner investments, profit/loss distribution, partner compensation, funds withdrawal, partner duties, and dissolution procedures.
Google Docs is a free online word processing program that allows users to create and edit documents and share them with others in real-time. It was launched in 2006 and combined Google's earlier text editing applications Writely and Spreadsheets. Users can access Google Docs through a web browser and their documents are stored on Google Drive servers.
Grammar is not a set of rules but rather a reflection of how a language is used at a particular time. Languages evolve naturally through people using sounds and words without predefined rules. While grammar provides a pattern or structure to a language, it is not fixed and all languages change over time as usage evolves. Understanding grammar helps with learning how to speak a new language correctly.
This document provides information about the "Old School Summer Jam" concert taking place on Memorial Day weekend in Dallas, Texas. The concert will be held at the Gexa Energy Pavilion on May 26, 2012 from 6-11 PM, featuring R&B, hip hop, and funk artists from the 80s and 90s like Charlie Wilson, En Vogue, Babyface, Kurtis Blow, and Dazz Band. The concert typically draws an audience of around 20,000 adults ages 25-54 that enjoy travel, luxury brands, music, and fashion.
Get the word out: Promoting your home businessjohntryan
1) Developing a website is a cost-effective way to promote a new home business, as free website building resources exist. While a paid site may have more features, a free site is sufficient for basic promotion.
2) Creating a regular newsletter with information about services, prices, and customer testimonials is another good promotional tool that can be distributed through the website and email lists.
3) Local advertising through newspapers and trade publications is important for local businesses, and including coupons can attract customers. Holding contests with prizes can also gain attention.
This document discusses policies to promote composting. It begins by outlining why composting is important, such as reducing greenhouse gas emissions and saving money. It then provides examples of local composting policies and regulations in the Washington D.C. region. The document proposes a range of additional policies that could be implemented at the local, state, and regional levels to further expand composting of yard trimmings and food scraps. These policies include bans, requirements, incentives, and programs to build composting infrastructure and markets.
IS20G15 - (Almost) Everything I Learned About Leadership, I Learned From My D...Sean Bradley
(Almost) Everything I Learned About Leadership, I Learned From My Dad presented by Tracy E. Myers, CMD
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
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IS20G15 - Two Doggies, A Giraffe, & A Crocodile: How Our Mind Entangles Succe...Sean Bradley
Two Doggies, A Giraffe, & A Crocodile: How Our Mind Entangles Success presented by L.A. "The Blind Master" Williams
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Lord Baltimore Hotel
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IS20G15 - How To Generate High-Quality & Cost Effective Traffic by Utilizing ...Sean Bradley
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Dokumen tersebut membahas tentang kinematika dua dimensi yang mencakup:
1) Jenis-jenis gerakan dua dimensi seperti gerak lurus dan gerak lengkung.
2) Konsep jarak, perpindahan, kecepatan, dan percepatan.
3) Gerak lurus beraturan dan gerak lurus berubah beraturan.
4) Contoh gerak jatuh bebas, gerak vertikal ke atas, dan gerak melingkar.
Alexander the Great spread Greek culture throughout his vast empire. Though the empire did not last, Greek influence blended with local customs and spread across the Mediterranean and Middle East for centuries. This period is known as Hellenistic civilization. The Greeks excelled in arts like sculpture, painting, architecture, and writing. They studied anatomy to depict the human form realistically in marble statues. Their architectural columns supported massive buildings while creating optical illusions. The city of Alexandria encouraged scholars and housed the great Library and Museum, establishing it as a center of learning.
This document contains biographical and professional information about Loutfy H. Madkour. It details his educational background, earning a B.Sc. in Chemistry from Cairo University in 1972, an M.Sc. in Physical Chemistry from Minia University in 1979, and a Ph.D. in Physical and Electroanalytical Chemistry from Tanta University in 1982. It lists his professional experience, serving as a professor of chemistry in Saudi Arabia, Egypt, Yemen, and Kuwait since 1987. It also provides information on his publications, areas of research, and awards and honors.
This presentation discusses the different types of partnership business agreements. There are three main types of partnerships: general partnerships where partners have unlimited liability; limited partnerships which have at least one general partner and one or more limited partners; and joint ventures formed to complete a specific project or operate for a set time period. A written partnership agreement typically includes details on the business name, type, location, expected duration, partner investments, profit/loss distribution, partner compensation, funds withdrawal, partner duties, and dissolution procedures.
Google Docs is a free online word processing program that allows users to create and edit documents and share them with others in real-time. It was launched in 2006 and combined Google's earlier text editing applications Writely and Spreadsheets. Users can access Google Docs through a web browser and their documents are stored on Google Drive servers.
Grammar is not a set of rules but rather a reflection of how a language is used at a particular time. Languages evolve naturally through people using sounds and words without predefined rules. While grammar provides a pattern or structure to a language, it is not fixed and all languages change over time as usage evolves. Understanding grammar helps with learning how to speak a new language correctly.
This document provides information about the "Old School Summer Jam" concert taking place on Memorial Day weekend in Dallas, Texas. The concert will be held at the Gexa Energy Pavilion on May 26, 2012 from 6-11 PM, featuring R&B, hip hop, and funk artists from the 80s and 90s like Charlie Wilson, En Vogue, Babyface, Kurtis Blow, and Dazz Band. The concert typically draws an audience of around 20,000 adults ages 25-54 that enjoy travel, luxury brands, music, and fashion.
Get the word out: Promoting your home businessjohntryan
1) Developing a website is a cost-effective way to promote a new home business, as free website building resources exist. While a paid site may have more features, a free site is sufficient for basic promotion.
2) Creating a regular newsletter with information about services, prices, and customer testimonials is another good promotional tool that can be distributed through the website and email lists.
3) Local advertising through newspapers and trade publications is important for local businesses, and including coupons can attract customers. Holding contests with prizes can also gain attention.
This document discusses policies to promote composting. It begins by outlining why composting is important, such as reducing greenhouse gas emissions and saving money. It then provides examples of local composting policies and regulations in the Washington D.C. region. The document proposes a range of additional policies that could be implemented at the local, state, and regional levels to further expand composting of yard trimmings and food scraps. These policies include bans, requirements, incentives, and programs to build composting infrastructure and markets.
IS20G15 - (Almost) Everything I Learned About Leadership, I Learned From My D...Sean Bradley
(Almost) Everything I Learned About Leadership, I Learned From My Dad presented by Tracy E. Myers, CMD
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Two Doggies, A Giraffe, & A Crocodile: How Our Mind Entangles Success presented by L.A. "The Blind Master" Williams
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Lord Baltimore Hotel
April 15-17, 2024
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Lord Baltimore Hotel
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Positioned For Growth™: A Proven Strategy to Modernize Your Business and Achieve Record Revenue presented by Cory Mosley, CSP
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Lights, Camera, Traction! Closing More Deals with the Power of Video presented by Margaret Henney
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Lord Baltimore Hotel
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Leveraging Customer Intelligence: Revolutionizing Automotive Customer Experience with Data presented by Ben Chodor
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Vehicle Lifecycle Management is the Next Horizon, Are You Ready? presented by Danny Zaslavsky
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Sean V. Bradley: Turn Your CRM Into an ATMSean Bradley
This document provides an overview of a webinar on turning a CRM into an ATM. The presenter has 25 years of experience in CRM and works with several top CRM companies. The webinar provides dealers in the Chicago region with unprecedented CRM information from these companies. It discusses establishing a positive CRM culture and properly utilizing processes and workflows to identify service opportunities, sell more cars, and save dealers money. The presentation also covers best practices for CRM training and communication methods to engage customers.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
NADA 2024: Proven Tactics and Tips from a Top Sales PerformerSean Bradley
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Dealers spend OVER $1 billion per month ($65,000 per month x 16,500+ franchise dealerships) on marketing, advertising, and lead generation. But often, there isn't a solid strategy in place to actually engage and convert these opportunities.
Sean V. Bradley has spent the last 23 years pioneering automotive internet sales and business development. He has helped 3,700+ dealerships generate over $1.5 billion in additional revenue, utilizing his unique lead follow-up and engagement strategy.
In this 50-minute session, Sean will:
1. Answer the questions:
What is the best infrastructure to handle Internet, phone, and BDC leads to yield the HIGHEST closing ratio and gross?
Is it showroom sales consultants or BDC reps?
How many reps do you need to handle X number of leads?
2. Cover lead handling/follow-up strategies for each of the main lead classifications:
- New Car
- Used Car
- Special Finance
3. Give you the most effective CRM Strategy that will immediately increase your engagements and conversions - Show you powerful new ways to follow up with your leads and opportunities that will double, triple, and even quadruple your engagements
- Social Media DMs
- Facebook
- Instagram
- Whats App
- LinkedIn
- TikTok
- Venmo
- Cash App
- Video Email and Video Text Messaging
4. Sean will also break down how Bob Ruth Ford's Internet Department went from 75 units per month to 320 units per month in a location with only 2,500 residents!
Digital Dealer Tampa May 2023 (Crissy & Tianna)Sean Bradley
In this session, Crissy Burton of Hubler Automotive Group, one of the highest-performing sales professionals, will share her proven tips and formula for success! She will discuss how you/your sales team can build a pipeline and increase business from new and repeat customers.
In this fireside-style chat with Tianna Mick, Crissy will discuss how she consistently breaks sales records at the dealership. Walk away with a proven formula to attract customers to the dealership and close more sales. This formula has helped Crissy to sell 74 units on the showroom sales floor with no assistants and all special finance customers by cultivating relationships.
You will learn:
1. How sales personnel can achieve work/life balance while having a successful career in automotive
2. How to build a personal brand that drives more traffic into the dealership and increases sales
3. How to use Instagram and Facebook Marketplace listings to attract potential customers
4. Special finance secrets and strategies to implement at your dealership
Call 856-546-2440 or Text 610-607-3231 to set up a time to meet with the Dealer Synergy Team at the Dealer Synergy Book at Digital Dealer Tampa May 1st - 3rd, 2023!
MasterClass - How to Properly Qualify & Utilize a Needs Assessment WorksheetSean Bradley
Dealers, Managers, and Car Sales Professionals:
How frustrating is it to know that you’re burning through ups?
I mean, you have the people at your dealership, or at least in your CRM.
However, for some reason, too many of these deals aren’t closing.
NADA says that the number one reason people don’t buy cars is because they have landed on the wrong car. They've landed on the wrong car because we haven’t properly qualified the Prospect.
How would you like an established automotive expert, Sean V. Bradley CSP, to show your entire sales team:
How to properly qualify prospects so they’re not wasting time at the dealership
How to get more money down so that your deals are more profitable than ever
The biggest mistake car people make which lands prospects on the wrong car and how to avoid it.
If this is something you’d like your team to master, then register them for this online training hosted by Dealer Synergy called:
‘How to Properly Qualify and Utilize a Customer Needs Assessment Worksheet’
Our dealer clients who are currently using this system rave about how productive it has made their sales team, so if this is something that sounds like it would help your dealership, then click here to register your team now!
P.S. To be transparent, many of our Dealer Synergy clients admitted to feeling desperate, frustrated and discouraged before implementing this system; so please don’t let your team miss this master class!
MasterClass - How to Properly Qualify & Utilize a Needs Assessment Worksheet
Peter Martian
1.
2. Data Mining
and
Process Review
Peter Martin
President of Cactus Sky Communications
3. Peter Martin
Peter Martin the President of Cactus Sky
Communications, one of the premier
eMail Marketing agencies in the
country. The company’s ability to deliver
email through SPAM filters and track the
recipients' actions (clicks) provides its
clients with an unprecedented
marketing advantage. The company’s
ASM methodology provides drill-down
email campaigns with specific
communications, based on the
recipient’s needs or interests, resulting
in a higher conversion ratio.
4. Database Mining
Maximize The Return
On Monies you have
Already spent.
5. • 1/3 of US Consumers spend over 3 hours
online every day.
• Average consumer visits 18 websites
prior to visiting a dealership
• 79% of people research the dealership
prior to contacting them
• 63% submit a inquiry via email
6.
7. What we are going to cover:
• Benefits of email marketing
• Database overview
• Internet Leads
• Customers
• Unsold Showroom
• eMail Frequency
• eMail Design best practices
• eMail Deliverability
• Subject Lines
• Warning
8. Power of eMail
• eMail continues to grow and still earns the Highest ROI
• Last year, the average return from every dollar spent on:
• eMail Marketing - $45.06
• Newspaper advertising - $16.86
• Direct mail of - $15.55
9. The Value of eMail
Per eMarketer:
• Internet users in the US check their personal eMail
throughout the day, including at work.
• Over 70% of people check their personal eMail at
work—one-third do it more than three times a day.
• On average, business users spend over an hour per
day managing their eMail accounts.
• 30% of email is checked on Mobile Devices
11. You have Thousands of Leads In
house, email marketing can help you
convert them to Customers…
12. Database Development
You have several databases
in house that should be marketed
to EVERY month:
• Internet Leads
• Unsold Showroom Leads
• Customers
• With emails
• Without emails
13. Maintain & Clean
• Analyze your data and remove invalid
addresses:
– No spaces or special characters (i.e., commas)
– Make sure eMails have a valid domain structure
– Add data validation to your web sign up form
• Remove:
– Distribution addresses (i.e., sales@)
– System addresses (i.e., postmaster@)
– Any address with the word ‗spam‘ in it
– Complainers and in actives
14. The Average Dealership has over 10,000 Leads
in the Internet Department CRM Tool.
Where do these leads come from?
• Lead providers
• Manufacturer‘s Site
• Your own website
15. Average lead cost $20
• 10,000 Leads X $20 = $200,000
• 5% Average Internet closing ratio
• Leaving 9,500 Leads that are unsold
18. Jan Feb Mar Apr
1 Specific
e-Mails sent out
New
14
Monthly
Year‘s
Special:
Valentine‘s :
Free
Leasing
Detail 23
A Sales Cycle Offer
Offering
19. Internet Leads typically have never been
marketed to for service. Advantages are:
• Cheaper & Faster
• Local Prospects
• More profitable
• Keeps them in your family of customers
20. “It’s always easier and cheaper to keep
old customers than find new ones.”
-Dan Lawlor, senior analyst with J.D.Power,
• It cost 8 to 10 times more to acquire a new customer as
opposed to selling to an existing one.
21. How do you Target your customers with
relevant Email Marketing?
22. Controversial Statement
• It is more important to Communicate every month than to
have it be relevant
• Targeted messaging is perfect for Direct Mail because of
the Cost but makes no sense for email.
23. Over 60% of your service customers are Orphan Owners. They are having
their vehicles Serviced at your store that they did not buy from you.
24. Clear and Effective Messaging will
Produce Results
• Develop relevant content that will
engage your audience
• Easy to read messages (bulleted)
and calls to action are clearly designated
• Emails are tested in all major email
clients as well as mobile to ensure
that your message is clearly seen
25. Jun Jul Aug Sep
3
Oil
Change 5
Battery Test
16
Tire Rotation
A Service
Cycle Offering
26. eMail Best Practices
– The average household has
2.5 vehicles.
• Develop relevant content that
will engage your audience
• Easy to read messages
(bulleted) and calls to action are
clearly designated
• Test in all major email clients as
well as mobile to ensure that
your message is clearly seen
27. Building Personal Relationships Requires:
• Two-way business/customer interaction AND SELL
• STOP spamming
MORE
CARS!!
Understand who is reading your eMail:
• Woman
• Professionals
• Techies
• Financially Challenged
• Have a vehicle to trade in
28. Dear Jennifer,
Searching for a Service Department you
can trust? Sarasota Ford is your answer
offering a one stop shop for all of your
maintenance and service needs.
•Technically Advanced Service Center
•Latest Diagnostic Computer & Repair
Equipment
•Factory Trained Technicians
•Supplier of ―OEM‖ Quality Parts
At Sarasota Ford we look forward to
serving you!
Sincerely,
Tony Cooper
Service Manager
Tony.cooper@sarasotaford.com
941.209.1497
As a preferred online customer PLEASE print this email and bring it with you.
30. Sample of a BAD eMail:
Peter,
I received your request for information regarding a
Hummer. Please let me know what you are
interested in and I will assist you.
Best regards,
Mark
"the bow tie guy"
Cadillac and Hummer
727-822-20
31. Avoid Spammy Content
• Avoid overaggressive language and spammy-looking
content such as
– Very large fonts
– Using all caps
– Big red letters
– Anything that looks unprofessional and could be
confused with a true spam eMail
33. Unsubscribe Link
• Make it extremely easy to unsubscribe.
• If someone calls in and requests to be removed you
must have a policy to accomplish that quickly.
• If your spam complaint rates are very high, include an
unsubscribe link at the top of your message.
• Consult your Legal advisor about compliance with
CAN-SPAM and other requirements.
34. Smartphone users will grow to 106.7 Million in 2013 Up 18.4%
Your emails Must be Mobile Enabled.
35. Now that you have your eMail built how
do we get it into the inbox?
Know the difference between sent and delivered
into the inbox.
36. Poor Deliverability
Poor deliverability costs your company significant revenue
from:
• Lost potential sales
• Money wasted to create content
• Building databases or lists
• Sending messages that never reach their intended
audiences
37. Reputation
is the key to
deliverability.
20% of permission-based eMail messages are being blocked.
38. List Hygiene
• The process of cleaning your list of undesirable
eMail addresses
• Why is list hygiene important?
• Reputation
• The #1 driver of deliverability today
• Proper list hygiene will help establish a good
reputation resulting in better deliverability.
39. Minimize Spam Complaints
America Online, for example, currently recommends
keeping spam complaints below one per 1,000
messages.
40. Managing Complaints
Complaints are the #1 factor for deliverability
• You need to set up and manage Feedback loops
• Complaints are forwarded to sender‘s abuse address
for processing
• Remove/suppress complaining addresses immediately
• Complaints are the cause of ISP blacklisting.
Someone can complain or register your eMail as spam with the
click of a mouse button.
43. How to Improve Deliverability
To achieve high deliverability rates
requires involvement and cooperation
from:
• IT Department
• Web designer/programmer
• Copywriter
• Marketing company
• Database and list managers
• Your staff on the front lines collecting
eMail addresses
• Executive management
44. Address Book
• Encourage new subscribers to add your eMail address
to their address book.
• These personal white lists are your fastest route to the
inbox.
45. Dedicated IP Address
• Belongs to you exclusively
• When you share an IP address with other
senders and they deploy a bad practice - your
messages will be filtered or blocked along
with theirs.
• Dedicated IPs cost more, but will ensure that
you are in control of your sender reputation.
46. Importance of ―From Name‖
• Choose your sender/from name
carefully.
• Use your most recognizable and
expected brand.
• Be consistent with it.
47. Subject Line
• Spend time on your subject line – first impressions
mean the world to your recipient.
• Personalize the subject line. Import the recipients first
name into the subject line when possible.
• Example subject line: Peter we have some specials for
you.
• Make sure the subject line is relevant. Tie it directly to
your message.
48. Subject Line Best Practices
• See which subject lines delivered the action you wanted:
– The most conversions
– The highest average sale per order
– The highest click-through rate, etc.
• Review your web analytics reports to see:
– Which newsletter article topics draw the most clicks or
forwards
– Which whitepapers get downloaded most often
– Which brands or departments get the most traffic
• This analysis should:
– Drive content and product selection strategies,
– And it can also show you what information is most
relevant or useful.
49. Subject Line Length
Some eMail clients allow more characters in a
subject line than others, but most give you at
least 50, including spaces.
– Load your key information in that first 50.
– Also, make sure the cut-off doesn‘t occur in a crucial
word, such as a price or date.
One way to really see how your subject line will
work in your recipients‘ inboxes is to send
yourself an eMail with your proposed subject line.
50. WARNINGS:
Before you start Mass marketing you need to check the
following or you run the risk of getting Black Listed:
1. Is your prospect list clean, when was the last time you
removed invalid email addresses
2. Do you have a dedicated IP address
3. Do you have feedback loops set up
4. Are the domain name keys correct
5. Is your authentications set up properly
6. Do your emails contain a unsubscribe link
7. Are your emails Mobile enabled