A holistic framework to study global business environment by comparing Political, Economic, Sociocultural, Technological, Legal, Environmental, Ethical, Geographical factors(PESTLEEG) between countries to assure successful global strategy formation. I began to develop this framework in my Management Principles, International Management, and Strategic Management classes in teaching UG, MBA, and DBA programs at George Fox University since 2010.

1. PESTLEEG Factors Framework
A Comprehensive External
Environmental Analysis for
International Management
By Dr. David Ming Liu, MBA, DBA
College of Business,
George Fox University
3–1

2. PESTLEEG Factors Framework
3–2

3. 3–3

4. The External Environment
• The General Environment - PESTLEEG
 The set of broad dimensions and forces in an
organization’s surroundings that create its overall
context.
 Political dimension
 Economic dimension
 Social Cultural dimension
 Technological dimension
 Legal dimension
 Ethical dimension
 Environmental dimension
 Geographical dimension
3–4

5. Political Forces
• Democracy
• Dictatorship
• Mixed
3–5

6. Economic Forces
3–6

7. Social Cultural Forces
3–7

8. Technological Forces
3–8

9. Legal Forces
3–9

10. Ethical Forces
3–10

11. Environmental Forces
3–11

12. Geographical Dimensions
3–12

13. Location, Location, Location
3–13