Pest analysis is an analytical tool that considers external factors in the macro environment that may impact a company. It analyzes the political, economic, socio-cultural, and technological factors (PEST) of the environment. The document provides a PEST analysis of Chotukool, a portable cooling product from Godrej, identifying opportunities and threats in each of the PEST categories such as favorable government policies, an untapped rural market, high illiteracy rates, and the need for innovative products with alternative energy sources.