This document discusses the key elements to writing an effective persuasive essay on obesity. It notes that crafting such an essay requires extensive research from credible sources to gather relevant data and statistics to support arguments. It also stresses the importance of logically structuring the essay with a clear thesis, coherent arguments backed by evidence, and addressing and refuting any counterarguments. Maintaining a persuasive tone that engages the audience and appeals to their emotions, values, and logic is also essential to influencing their views on obesity.