The document discusses perspectives of consumer behaviour including decision making, experiential, and behavioral perspectives. It analyzes how each perspective can be influenced by factors like prioritizing women, privacy, service quality, feelings of motherhood, and taste. The document also examines elements of exchange, which can include services, goods, feelings, and experiences between consumers and companies.

1. Perspectives of
Consumer Behaviour
Submitted By:
Nishant Kumar
MBA (Final)
1911006

2. Tinder: Adulting Can Wait!
https://youtu.be/ruhCl6QVqRE

3.  Perspectives of CB
 Decision Making:
Influenced by giving
priority to women
 Experiential Perspective:
Influenced by privacy
 Behavioural Perspective:
Influenced by service
quality
 Element of Exchange
 Service
 Satisfaction

4. Sunfeast Mom's Magic
https://youtu.be/z1QIL1qVzBs

5.  Perspectives of CB
 Decision Making:
Influenced by feeling of
motherhood
 Experiential Perspective:
Influenced by taste
 Behavioural Perspective:
Consumer will connect
with the company
 Element of Exchange
 Goods
 Feeling

6. Audi Welcomes women of Saudi on
Driver’s seat
https://youtu.be/mCnRn6mb_nA

7.  Perspectives of CB
 Decision Making: Decision
will be influenced by
“welcoming change”.
 Experiential Perspective:
Experience will be
influenced by test drive and
brand value.
 Behavioural Perspective:
women will feel
overwhelmed and accepted,
hence will buy audi.
 Element of Exchange
 Goods
 Service
 Exerience