This document discusses innovation, unicorns, opportunities and challenges for startups in India. It defines innovation as new ideas and devices and defines a unicorn as a privately held startup valued over $1 billion. It outlines characteristics like technological change and government support that provide opportunities for growth in the Indian market. However, challenges also exist such as building scale, diversity issues, marketing hurdles, and hiring qualified employees. Examples are provided of three Indian unicorns - Paytm, Oyo, and Byju's - outlining their founding year, valuation, year they became a unicorn, and major investors. Risks involved in startups are identified as product risk, market risk, financial risk, team risk, and execution risk.

1. INNOVATION & UNICORNS
3.0
Submitted To:
Mrs. Akansha Miglani
(Assistant Professor)
Submitted By:
Ritu
MBA (Previous)
1911035

2. INNOVATION
Innovation in its modern meaning is "a new idea,
creative thoughts, and new imaginations in form of
device or method. Innovation is often also viewed as
the application of better solutions.

3. UNICORNS
A unicorn is a privately held startup company valued
at over $1 billion
A valuation for an established company stems from
past years' performances, while a start-up company's
valuation is derived from its growth opportunities and
its expected development in the long-term for its
potential market.

4. OPPORTUNITIES AND GROWTH
Characteristics of the Indian Market
Technological Change
Increased Political and Government
Support
Changing Perceptions towards
Entrepreneurship

5. CHALLENGES
Building and Scaling an Indian
Startup
Diversity and the Digital Divide
Taking Products to Market
Low Willingness to Pay
Hiring Qualified Employees

7. Founded In: July 2008
Based In: Gurugram
Market Cap: $3.6
billion
Became Unicorn in:
2018
Major Investors: Ant
Financial

8. Founded In: 2016
Based In: Jamshedpur
Market Cap: $2.8 billion
Became Unicorn in: 2019
Major Investors: DST Global and Lightspeed Venture
Partners

9.  Founded In: 2011
 Based In: Delhi
 Market Cap: $1.6 Billion
 Became Unicorn in: 2019
 Major Investors: Tiger Global and Nexus Ventures, SoftBank

10. RISK INVOLVED IN STARTUP
Product Risk
Market Risk
Financial Risk
Team Risk
Execution risk