Among all online marketing methods, email marketing still has a prominent position. It allows marketers to communicate with clients in a very personal space without too much distraction. Marketing automation software such as Marketo, sends emails according to the previous activities of subscribers. In this session, Abbas will explain how a simple, efficient and inexpensive method can be applied to improve the ROI of a campaign by using email marketing services such as CampaignMonitor, MailChimp, etc.

2. About me
Project Manager at StocksDigital
Master of Information Systems Melbourne University 2013
Bachelor of computer engineering 2001
Google Analytics Individual Qualification 2009
Designed my first website 2001

3. Aims
1. Explain different personality types in subscribers
2. Suggest a practical solution to address personality varieties
3. Utilise historical data to determine optimal ROI
on future sends

4. Standard Process

5. Email Send
Standard Process

6. Email
Landing
Page
ClickSend
Standard Process

7. Is it the best way?

8. Apples have varieties

9. Humans have too

10. 4 Personality Types
1- Assertive (Driver)
2- Amiable
3- Expressive
4- Analytics

11. 1 – Assertive (Driver) Personality

12. 1 – Assertive (Driver) Personality

13. 2 - Amiable Personality

14. 2 - Amiable Personality

15. 3 - Expressive Personality

16. 3 - Expressive Personality

17. 4 - Analytical Personality

18. 4 - Analytical Personality

19. Email
Landing
Page
ClickSend
Standard Process

20. Aim 1:
Explain different personality types in subscribers
What we think they are What they are

21. Suggested Process
Email with
Assertive
Personality
theme
Landing
Page
ClickSend Segment
Assertive Segment
Email with
Expressive
Personality
theme
Landing
Page
ClickSend Segment
Expressive Segment

22. Suggested Process
Email with
Assertive
Personality
theme
Landing
Page
ClickSend Segment
Amiable Segment
Email with
Analytical
Personality
theme
Landing
Page
ClickSend Segment
Analytics Segment

23. Outcome

24. Aim 2:
Suggest a practical solution to address personality varieties

26. Update Segment
Campaign
1
Landing
PageClickSend
Campaign
2
Landing
PageClickSend Segment
Campaign
3
Landing
Page
ClickSend
Assertive Segment

27. Update Segment

29. Assertive
Email
Landing
Page
ClickSend
Assertive Segment
Camp 1
AND/OR
Camp 3Camp 2
AND/OR
Aim 3:
Utilise historical data to determine optimal ROI on future sends

30. Assertive
version
Landing
Page
Compare ROIExpressive
Version
Amiable
Version
Analytical
Version
VS.
VS.
VS.
Aim 3:
Utilise historical data to determine optimal ROI on future sends

31. Aim 3:
Utilise historical data to determine optimal ROI on future sends
https://ga-dev-tools.appspot.com/campaign-url-builder/

32. Aim 3:
Utilise historical data to determine optimal ROI on future sends

33. Recap
1. Explain different personality types in subscribers
2. Suggest a practical solution to address personality varieties
3. Utilise historical data to determine optimal ROI on future sends

34. Resources
How to Sell to 4 Different Personality Types
How to Handle 4 Different Personality Types of Customers
Marketing Strategy: One Size Fits All? Think again.
Find your email campaign reports in Google Analytics
How Advertisers Should Track Online Banner Ads

35. Abbas Heidari
https://www.linkedin.com/in/abbasheidari/
Q/A