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About me
Project Manager at StocksDigital
Master of Information Systems Melbourne University 2013
Bachelor of computer engineering 2001
Google Analytics Individual Qualification 2009
Designed my first website 2001
Aims
1. Explain different personality types in subscribers
2. Suggest a practical solution to address personality varieties
3. Utilise historical data to determine optimal ROI
on future sends
Standard Process
Email Send
Standard Process
Email
Landing
Page
ClickSend
Standard Process
Is it the best way?
Apples have varieties
Humans have too
4 Personality Types
1- Assertive (Driver)
2- Amiable
3- Expressive
4- Analytics
1 – Assertive (Driver) Personality
1 – Assertive (Driver) Personality
2 - Amiable Personality
2 - Amiable Personality
3 - Expressive Personality
3 - Expressive Personality
4 - Analytical Personality
4 - Analytical Personality
Email
Landing
Page
ClickSend
Standard Process
Aim 1:
Explain different personality types in subscribers
What we think they are What they are
Suggested Process
Email with
Assertive
Personality
theme
Landing
Page
ClickSend Segment
Assertive Segment
Email with
Expressive
Personality
theme
Landing
Page
ClickSend Segment
Expressive Segment
Suggested Process
Email with
Assertive
Personality
theme
Landing
Page
ClickSend Segment
Amiable Segment
Email with
Analytical
Personality
theme
Landing
Page
ClickSend Segment
Analytics Segment
Outcome
Aim 2:
Suggest a practical solution to address personality varieties
Update Segment
Campaign
1
Landing
PageClickSend
Campaign
2
Landing
PageClickSend Segment
Campaign
3
Landing
Page
ClickSend
Assertive Segment
Update Segment
Assertive
Email
Landing
Page
ClickSend
Assertive Segment
Camp 1
AND/OR
Camp 3Camp 2
AND/OR
Aim 3:
Utilise historical data to determine optimal ROI on future sends
Assertive
version
Landing
Page
Compare ROIExpressive
Version
Amiable
Version
Analytical
Version
VS.
VS.
VS.
Aim 3:
Utilise historical data to determine optimal ROI on future sends
Aim 3:
Utilise historical data to determine optimal ROI on future sends
https://ga-dev-tools.appspot.com/campaign-url-builder/
Aim 3:
Utilise historical data to determine optimal ROI on future sends
Recap
1. Explain different personality types in subscribers
2. Suggest a practical solution to address personality varieties
3. Utilise historical data to determine optimal ROI on future sends
Resources
How to Sell to 4 Different Personality Types
How to Handle 4 Different Personality Types of Customers
Marketing Strategy: One Size Fits All? Think again.
Find your email campaign reports in Google Analytics
How Advertisers Should Track Online Banner Ads
Abbas Heidari
https://www.linkedin.com/in/abbasheidari/
Q/A