Identity is shaped by the story we tell about our life experiences and influences on who we are. In modern society, people take on different roles and personalities in different social situations, wearing different "masks". They also aim to maintain a good public image and avoid drawing attention to others' performances.

1. Personal Identity Theoretical Perspectives

2. Identity is the story of who we are and how we came to be where we are now Identity is based on a narrative you can easily explain to others about your life, actions and influences Modernity and Self-Identity

3. People play different roles in different social situations - wearing of different ‘masks’ People want to ‘save face’ and do not highlight other people’s performances Presentation of the Self in Everyday Life

4. The Presentation of the Self in Everyday life Erving Goffman

5. Representing Identities: Method Method David Gauntlett

6. Representing Identities: Findings Findings David Gauntlett