The document provides a proposed curriculum for a 14-week personal finance course for Boston University undergraduate students. Research was conducted through in-depth interviews with 23 students and 2 professors, as well as a design thinking session with 5 students. Key findings showed that students want to learn practical applications of personal finance topics relevant to their near future like student loans, banking, credit, taxes, and insurance. The proposed curriculum covers these essential topics over 14 weeks, beginning with introductions and moving on to topics in order of students' immediate relevance. It aims to address gaps in students' personal finance knowledge and understanding.
3 big mistakes professionals make when presenting financial or operational da...Dave Paradi
Professionals often make three big mistakes when presenting financial or operational data to executives. The first mistake is including spreadsheets on slides instead of using effective visuals. Spreadsheets are for calculations, not communication. The second mistake is not having clear messages in the presentation. Presentations should be well-structured to take executives from the current situation to the desired outcome. The third mistake is thinking executives love numbers as much as the presenters. Presentations should focus on insights executives can use, not just data. To avoid these mistakes, presenters should use visuals instead of spreadsheets, structure presentations clearly around a main message, and focus on insights rather than numbers alone.
The document discusses advocating the importance of understanding student debt. It provides survey results showing that 36% of students are funding their education through loans. It then defines student debt as amounts borrowed through pell grants, scholarships, and loans. It advises students to organize paperwork, ask questions of loan providers, and create a budget. Tips include not overspending and being mindful of debt amounts.
1. Communication skills - Employers want graduates who can effectively communicate orally and in writing.
2. Problem-solving skills - Being able to analyze complex problems and develop solutions is highly valued.
3. Teamwork skills - The ability to collaborate with others and work well in a team environment is essential in most careers.
There are several options for repaying student loan debt, including standard, extended, and graduated repayment plans that allow repayment over 10-25 years. It's important to understand the difference between subsidized and unsubsidized loans and utilize available tools to calculate repayment amounts. Creating a budget and sticking to it is key to managing student loan debt in a sustainable way. Communicating with lenders about any difficulties making payments can help avoid defaulting on loans.
This document provides advice on how to search for colleges without paying for expensive private counseling services. It recommends that students explore their own career interests and options first using free online resources to determine suitable college majors and programs. These free resources can help students assess their skills, interests, and career options. Once students have a better idea of their interests and options, parents and students can then search for colleges that offer relevant programs using free information and tools.
This document provides an overview of career planning exercises and self-assessments for mid-stage PhD students. It begins with a story about a graduate student facing a career decision and questions to discuss. It then outlines four self-assessment exercises: 1) writing seven stories from your life and analyzing patterns; 2) envisioning your ideal life over 40 years; 3) using the online tool myIDP to examine skills and interests; and 4) taking the Myers-Briggs personality test. The document emphasizes the importance of self-reflection, goal-setting, and exploring a variety of career paths and industries.
3 big mistakes professionals make when presenting financial or operational da...Dave Paradi
Professionals often make three big mistakes when presenting financial or operational data to executives. The first mistake is including spreadsheets on slides instead of using effective visuals. Spreadsheets are for calculations, not communication. The second mistake is not having clear messages in the presentation. Presentations should be well-structured to take executives from the current situation to the desired outcome. The third mistake is thinking executives love numbers as much as the presenters. Presentations should focus on insights executives can use, not just data. To avoid these mistakes, presenters should use visuals instead of spreadsheets, structure presentations clearly around a main message, and focus on insights rather than numbers alone.
The document discusses advocating the importance of understanding student debt. It provides survey results showing that 36% of students are funding their education through loans. It then defines student debt as amounts borrowed through pell grants, scholarships, and loans. It advises students to organize paperwork, ask questions of loan providers, and create a budget. Tips include not overspending and being mindful of debt amounts.
1. Communication skills - Employers want graduates who can effectively communicate orally and in writing.
2. Problem-solving skills - Being able to analyze complex problems and develop solutions is highly valued.
3. Teamwork skills - The ability to collaborate with others and work well in a team environment is essential in most careers.
There are several options for repaying student loan debt, including standard, extended, and graduated repayment plans that allow repayment over 10-25 years. It's important to understand the difference between subsidized and unsubsidized loans and utilize available tools to calculate repayment amounts. Creating a budget and sticking to it is key to managing student loan debt in a sustainable way. Communicating with lenders about any difficulties making payments can help avoid defaulting on loans.
This document provides advice on how to search for colleges without paying for expensive private counseling services. It recommends that students explore their own career interests and options first using free online resources to determine suitable college majors and programs. These free resources can help students assess their skills, interests, and career options. Once students have a better idea of their interests and options, parents and students can then search for colleges that offer relevant programs using free information and tools.
This document provides an overview of career planning exercises and self-assessments for mid-stage PhD students. It begins with a story about a graduate student facing a career decision and questions to discuss. It then outlines four self-assessment exercises: 1) writing seven stories from your life and analyzing patterns; 2) envisioning your ideal life over 40 years; 3) using the online tool myIDP to examine skills and interests; and 4) taking the Myers-Briggs personality test. The document emphasizes the importance of self-reflection, goal-setting, and exploring a variety of career paths and industries.
It takes more than good grades to get into college.Andrew Leeman
This document summarizes the benefits of a college education and strategies for paying for college. It discusses how college graduates earn significantly more over their lifetime compared to those with only a high school diploma. It then outlines the rising costs of college tuition and provides statistics on average annual costs. Finally, it discusses traditional options for paying for college like grants, scholarships, loans, and personal savings. It also introduces whole life insurance as a potential fourth option, highlighting how the death benefit and cash value can help pay for college expenses if the parent dies, lives, or becomes disabled.
Ways to Network: • This can even be done through Facebook, twitter, linkedin, meetups or emails. • Make efforts to reach out and meet new people in person or online. • Be active and participate in social and/or extracurricular activities. • Getting involved with community service, student groups, etc
With colleges and universities offering numerous courses, it is truly confusing making a choice.
For a student, choosing a career path that is far from ones’ interest & ability can cause dissatisfaction in the long run.Hence it is essential to plan a student's career from a long term perspective.
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, and the company offers refunds for plagiarized work.
This document provides information and strategies for counseling students during the grace period before student loan repayment begins. It discusses the 6-month grace period for subsidized and unsubsidized loans. It recommends connecting with students, preparing them for repayment, asking about their plans, and explaining repayment options. The goal is to set students up for successful repayment by educating them on repayment calculators, plans, and managing debt. Schools can help by identifying questions for students to consider when selecting a plan and emphasizing options during exit counseling. USA Funds also offers default prevention solutions and resources to help students.
This document discusses considerations for developing an effective volunteer program. It addresses the legal definitions of volunteers and outlines key differences between volunteers and employees. Some of the main benefits volunteers can provide include assisting with tasks like event planning, fundraising, and office administration. The document emphasizes the importance of training, supervising, and providing positive experiences for volunteers. It also discusses strategies for recruiting, screening, and retaining volunteers.
This document summarizes a presentation on best practices for career services for international students. A survey of international students at the University of Minnesota found that most plan to find internships and work in the US after graduation. However, many face challenges like companies not understanding work authorization and cultural differences. Focus groups revealed that international alumni found internships through networking and online resources. Suggested best practices for universities include outreach to new international students, staff training, employer relations, and online career resources tailored for international students. The presentation provided resources for international student career services and contact information.
This document discusses the importance of career counseling. It describes career counseling as a process to help students understand themselves and potential careers in order to make decisions about education and their future. The document outlines several components of career counseling, including career planning, development, and management. It also notes the need for career counseling, as students face pressure to choose careers and often lack guidance. While career counseling departments have started in some Pakistani universities, the education system still lacks career counseling and guidance for students. The role of parents in career selection is also discussed.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
It takes more than good grades to get into college.Andrew Leeman
This document summarizes the benefits of a college education and strategies for paying for college. It discusses how college graduates earn significantly more over their lifetime compared to those with only a high school diploma. It then outlines the rising costs of college tuition and provides statistics on average annual costs. Finally, it discusses traditional options for paying for college like grants, scholarships, loans, and personal savings. It also introduces whole life insurance as a potential fourth option, highlighting how the death benefit and cash value can help pay for college expenses if the parent dies, lives, or becomes disabled.
Ways to Network: • This can even be done through Facebook, twitter, linkedin, meetups or emails. • Make efforts to reach out and meet new people in person or online. • Be active and participate in social and/or extracurricular activities. • Getting involved with community service, student groups, etc
With colleges and universities offering numerous courses, it is truly confusing making a choice.
For a student, choosing a career path that is far from ones’ interest & ability can cause dissatisfaction in the long run.Hence it is essential to plan a student's career from a long term perspective.
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, and the company offers refunds for plagiarized work.
This document provides information and strategies for counseling students during the grace period before student loan repayment begins. It discusses the 6-month grace period for subsidized and unsubsidized loans. It recommends connecting with students, preparing them for repayment, asking about their plans, and explaining repayment options. The goal is to set students up for successful repayment by educating them on repayment calculators, plans, and managing debt. Schools can help by identifying questions for students to consider when selecting a plan and emphasizing options during exit counseling. USA Funds also offers default prevention solutions and resources to help students.
This document discusses considerations for developing an effective volunteer program. It addresses the legal definitions of volunteers and outlines key differences between volunteers and employees. Some of the main benefits volunteers can provide include assisting with tasks like event planning, fundraising, and office administration. The document emphasizes the importance of training, supervising, and providing positive experiences for volunteers. It also discusses strategies for recruiting, screening, and retaining volunteers.
This document summarizes a presentation on best practices for career services for international students. A survey of international students at the University of Minnesota found that most plan to find internships and work in the US after graduation. However, many face challenges like companies not understanding work authorization and cultural differences. Focus groups revealed that international alumni found internships through networking and online resources. Suggested best practices for universities include outreach to new international students, staff training, employer relations, and online career resources tailored for international students. The presentation provided resources for international student career services and contact information.
This document discusses the importance of career counseling. It describes career counseling as a process to help students understand themselves and potential careers in order to make decisions about education and their future. The document outlines several components of career counseling, including career planning, development, and management. It also notes the need for career counseling, as students face pressure to choose careers and often lack guidance. While career counseling departments have started in some Pakistani universities, the education system still lacks career counseling and guidance for students. The role of parents in career selection is also discussed.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
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The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
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Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
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2. Table of contents 1. Background
2. Research Objectives
3. Methodology
4. Findings
5. Implications
6. Recommendations
2
3. 3
Background
● As Boston University students prepare for their lives after graduation, making
decisions on financial matters becomes real.
● Students recognize the importance and the need to learn how to make
informed financial decisions.
● Personal finance course is currently not offered at BU.
4. 4
Research objectives
To create a 14-week personal finance course curriculum for Boston University undergraduate
students
Main objective
Sub-objectives
1. Which financial topics interest them?
2. Which topics do they think are necessary?
3. Why are these topics relevant?
5. Design Thinking Session
5
Methodology
In-depth Interviews
Type In-depth interviews
Sample size 23 students and 2 professors
Date October 21 - November 3
Type Design Thinking Session
Sample size 5 students
Date Thursday, October 29
7. 7
Summary of the Findings
1. Students know that learning about personal finance is important, but they
don’t know as much information as they feel they should.
2. Students want to learn about the practical applications of personal finance,
rather than concepts and theories.
3. Students rely on their parents for personal finance information and answers.
4. Students aren’t as concerned with personal finance topics that don’t affect
them in the near future (i.e. retirement).
8. How Students Define Personal Finance
8
● Design Thinking Session:
○ Chose images that represent personal finance
○ Common financial terminology (401 K, CD)
● Interviews:
○ Not exactly sure what it means or entails
○ Avoid thinking about future finances
○ How to make money in the future
○ Something important to learn about
9. How Students Define Personal Finance
9
Interviewees: Olivia Sindall, Mandy Fraden
Design Thinking Session: Eva Mayo, Alissa Mangy, Molly
Driscoll, Emma Riley, Clare Roach
10. Student Loans
10
● Interviews:
○ Students are concerned about paying
their loans
○ More concerned with their debt rather
than their savings
● Design Thinking Session:
○ Paying off student loans
Olivia Sindall, CFA ‘16, Tamarah Brousseau, CAS ‘16, Mandy Fraden, CAS ‘16
11. 11
● Design Thinking Session:
○ Participants spoke about wanting to learn about how to save
○ Difference between savings and checkings accounts
● Interviews:
○ Have multiple bank accounts but not sure why
○ Use different banks in college and in home town
○ Not sure about interest
○ When to use a checkings account versus a savings account
○ Would like to know the difference between different types of bank
accounts: credit unions, general banks, investment banks
Bank Account Types
12. 12
Saving and Budgeting
● Design Thinking Session:
○ Not sure how to start saving for long term
○ Don’t know how much to save and when
to plan for expensive purchases
● Interviews:
○ “I have an app on my iPhone called
"spending tracker" where I log all my
expenses every month. It's great because it
lets me see how much money I spend on
clothes, groceries, food, books, etc.” -
Candice Shadgoo, SAR ‘17
○ “Making sure students are looking at their
long-term goals is important. The decisions
they are making now, in terms of what they
are spending and what they are saving, is
going to continue having an influence on
their finances 10, 20, 30 years down the
line” - Professor Aaron Stevens
13. Importance of Credit
13
● Design Thinking Session: ● Interview:
○ “I never pay for anything with my credit
card that I know for I fact I won’t be able
to pay back. I only have one credit card
and am planning on keeping it that way.”
- Frida Clark CAS ‘17
15. 15
● Interviews:
○ “To an extent, I know where my taxes go. On a
state level, I believe most taxes go towards
infrastructure replacement, paying local
congresspeople, and the public school education
system. On a federal level, I believe that most
taxes go towards bigger entities like the army.” -
Natalie Jamnik, CAS ‘17
○ “One of the things that I think I know about, but
actually don’t fully understand, is tax brackets. A
basic rundown of the current tax brackets and
where I might fall into them is really important” -
Sheridan Aspinwall, SAR ‘17
Taxes
● Design Thinking Session
17. 17
● Interviews:
○ “I don't know to invest and I know little about the
stock market, but I know the grand scheme of
things. You put a little money in for a share of a
company, and whether the company does well or
not, the price of your share will either increase or
decrease.” - Natalie Jamnik, CAS ‘17
○ “One of the things to start with is how do you go
about buying individual stocks? And then,
beyond that, speaking about how do you
purchase mutual funds.” - Professor Jeff Allen
Investing
● Design Thinking Session
18. 18
Insurance
● Interviews:
○ “I feel like I’d want to know about insurance. I needed renters insurance for my apartment
when I moved in. I think it would be good to know these things.” - Olivia Sindall, CFA ‘16
○ “Something you definitely want to talk about is insurance. Home insurance, car insurance,
renter’s insurance...Students also tend not to think about this now, but down the line,
something to definitely look at is life insurance, and the different options offered there.” -
Professor Aaron Stevens
○ “I haven’t really thought about insurance outside of what my parents use. I just assumed that
I would continue to use the same insurance as them. I’ve never really looked at options
beyond that.” - Brandy Bautista, CAS ‘17
19. 19
Job Benefits
● Interviews:
○ “You also, with students, need to talk about leaving
college with a job and going on to work in professional
life. So, one of the things to speak about also is
retirement programs that a company might have in
place, so students know what to look for as they enter
the workforce” - Professor Jeff Allen
○ “I would look into signing up for 401k plans, I would
also consider this when looking for jobs. I would want
to work at a company where they match your
retirement investments when it is directly pulled from
your paycheck.” - Maria Sa, CAS 17’
● Design Thinking Session:
20. 20
Mortgage and Other Loans
● Interview
○ “I’m starting to think about other big
purchases I might have to make now. I
might need a car for work when I graduate
and I’m not sure how to get a loan for it or
any of that stuff.” - Jessica Carlson,
Questrom ‘16
● Design Thinking Session
22. 22
Shared Finances
● Interview
○ “I do know how to finance for large
purchases in general. Although I do have
the credit score for them, my income is not
high enough for these purchases to be
relevant.” - Frida Clark, CAS ‘17
Brianna Randolph, CAS ‘17
23. 23
Retirement
● Design Thinking Session● Interviews:
○ “It is important but it is not my
immediate focus. I’m not thinking about
retirement, I still have a few more years
until I have to worry about that. The
only thing I'll be thinking about after
graduation is finding a job. Then, after I
get a job I'll worry about saving up.” -
Candice Shadgoo, SAR ‘17
25. 25
● Interviews:
○ “As a non-business major, I would be
motivated by the fact that knowing how
to spend and save your money
appropriately is a vital aspect for
everyone’s life.” - Riley Allen, CAS ‘16
○ “As a physical therapy student at
Boston University, I eventually aspire
to open my own private physical
therapy clinic. I would be very
interested in taking finance courses so
I can learn how to manage not only my
own money, but also my own private
practice.” - Candice Shadgoo, SAR ‘17
Would You Take a Personal Finance Class at BU?
Olivia Sindall, CFA ‘16, Tamarah Brousseau, CAS ‘16
26. 26
Mixed Feedback on a Potential Fidelity-Sponsored Class
● Design Thinking Session:
○ Taking a Fidelity-sponsored class would make it more credible
○ Might be less likely to take the class if it was sponsored because it might be biased
● Interviews:
○ Would need to be confident in the lecturer’s knowledge in order to take the class
○ Doesn’t care about gaining a certificate from the course
● Professor Perspective:
○ “So there’s good and bad in there. The good is that students get a chance to learn more
about personal finance, from fairly experienced people. The bad news is, if Fidelity is doing
the presentation, they’re going to talk about mostly Fidelity products...I think it’s a good idea,
but I think the university’s got to be careful with the person doing it. I think the positives
outweigh the negatives, because knowledge itself is useful.” - Professor Jeff Allen
28. 28
Implications
● Curriculum should be based on categories that design thinking session created and the most
common topics that came up in interviews:
○ What is personal finance?
○ Student Loans
○ Different Types of Bank Accounts
○ Saving and Budgeting
○ Credit and Credit Cards
○ Taxes
○ Investing
○ Insurance
○ Job Benefits
○ Mortgage
○ Financial Implications of Marriage
○ Retirement
● The topics above should be taught by order of relevance to students’ immediate future
● Students are weary of taking a for-credit class sponsored by a company
● Students aren’t generally thinking about personal finance until they are asked about it
30. 30
Proposed Curriculum and Rationale
Students need to have an understanding of general financial concepts before they can apply them to
their own lives.
Week 1: Introduction to Personal Finance
Week 2: Student Loans
Week 3: Guest speaker: BU Financial Aid
Week 4: Bank Accounts - checking, saving, interest, etc.
Students are most concerned about education loans, and learning more about them.
Students have a lot of questions specific to their finances as they relate to BU. A BU financial aid
employee would be able offer the most relevant insight.
Students would like to know the benefits and drawbacks of different banking options, and how to choose
the best account options for them.
31. 31
Proposed Curriculum and Rationale
Students want to know how to save and manage their money more effectively and create a working
budget.
Week 5: Saving/budgeting
Week 6: Credit
Week 7: Taxes
Week 8: Investing
Students are aware of the importance of maintaining good credit, but are often unaware of how to build
credit and avoid credit card debt.
Students want to know how to file their taxes, what their tax money is going towards, and how tax
brackets work.
Students are not aware of all of their investment options, and how the stock market affects the economy.
32. 32
Proposed Curriculum and Rationale
Students are aware of insurance options, but they are uninformed about what these options specifically
entail.
Week 9: Insurance - medical, life, property/renter, car
Week 10: Job benefits: what to expect from your contract?
Week 11: Mortgage and other loans
Week 12: Shared finances
Students are unaware of the benefits that can be provided by employers, and which of these to look for
when applying for jobs.
Students recognize that mortgages and other large financial loans are significant, but they regard them
as irrelevant, far-off concepts.
Students have questions about sharing costs with roommates and significant others. Additionally, this
class would cover the financial effects of marriage and divorce.
33. 33
Proposed Curriculum and Rationale
Students understand why retirement is important, but they neither understand their options, nor when to
start planning for retirement.
Week 13: Retirement
Week 14: Field trip to Fidelity
To wrap up the personal finance course, an experiential learning trip to a Fidelity Investor Center would
introduce students to all that it has to offer and answer any final questions. Fidelity will most likely be the
top-of-mind brand when it comes to choosing an investment company.
34. 34
Additional Suggestions
● Creating a credit optional class
○ Some students would be more willing to take the class if it was a pass/fail, or if credit was
optional
● Personal finance seminars
○ Gives students more flexibility than a regular class and requires less commitment
○ Wouldn’t need class to be run by a specific department?
● Make students aware of the resources that already exist online
○ Video tutorials
○ Fidelity Online Learning Center
37. 37
Design Thinking Session
● Find a picture online that represents what you think of personal finance (keep record
of pictures- have them send it to us, explain rationale)
● Write down 10 topics related to personal finance on post-its - questions you have,
things you are unsure about, topics you would like to be covered in in a class
● Put post-its down on table
● Have people group post-its into key categories
● Participants explain their categories
● Ask participants what they would think of taking a class sponsored by Fidelity
● Ask students whether they would take this class - what might make them more
inclined to take the class?
Appendix - Discussion Guidelines
Interview Questions
1. What knowledge do you have of personal finance?
a. What sources of information do you reach out to in order to get
this knowledge?
2. Do you follow a personal budget? Track your spending habits?
a. What resources do you use to do so?
3. Do you have student loans (or others)? Do you have a payment plan? Are
you concerned about paying them off?
4. Are you financially independent from your parents? To what degree?
5. Do you understand the importance of good credit? Do you have a credit
card?
a. Are you aware of what sort of activities will raise or lower your
credit score?
b. Do you have a checkings or savings account?
c. Are you aware of what interest each account gains
6. Do you know how to file your taxes? Do you file your own taxes?
a. Do you know what your taxes go towards? State & Federal
7. Do you know how to invest? Do you understand how the stock market
works?
8. Will you start thinking about retirement when you graduate? How important is
long term savings to you at this point?
9. Do you know how to finance large purchases such as a house or a car? How
would you get loans for these purchase?
10. What would motivate you to take a class about personal finance as a non-
business major?
38. 38
Appendix - Names and email addresses of the interviewees
1. Bronwen Ambridge (bambridg@bu.edu)
2. Eva Mayo (emayo@bu.edu)
3. Tamarah Brousseau (tamarahb@bu.edu)
4. Mandy Fraden (afraden@bu.edu)
5. Olivia Sindall (oliviaps@bu.edu)
6. Jessica Carlson (jesscarl@bu.edu)
7. Brianna Randolph (bwr@bu.edu)
8. Sheridan Aspinwall (seaspin@bu.edu)
9. Molly Driscoll (molly425@bu.edu)
10. Olivia Blott (olivia_27086@hotmail.com)
11. Brandy Bautista (bbau95@gmail.com)
12. Professor Aaron Stevens (azs@bu.edu)
13. Professor Jeff Allen (jwallen@bu.edu)
14. Alissa Mangy (alissama@bu.edu)
15. Negin Taleb (ntaleb8@bu.edu)
16. Candice Shadgoo (cshadgoo@bu.edu)
17. Natalie Jamnik (njamnik@bu.edu)
18. Riley Allen (rileykcallen@gmail.com)
19. Chase Guthrie (cguthrie@bu.edu)
20. Nicole Prescott (nsp2@bu.edu)
21. Maria Sa (msa233@bu.edu)
22. Julia Price (julprice@bu.edu)
23. Frida Clark (fclark2013@gmail.com)
24. Ines Horneij (ines@bu.edu)
25. Emma Riley (eeriley@bu.edu)
26. Krystian Zawodniak (zman1213@bu.edu)
27. Konrad Herath (kjherath@bu.edu)
28. James M. Park (boa8704@gmail.com)
29. Jiho Shin (jesterleaf@gmail.com)
30. Clare Roach (cdroach@bu.edu)