Personal Branding and Self-Assessment
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This document outlines a model for personal branding and self-assessment using the framework of a balance sheet. It discusses 10 key elements to consider when developing a personal brand: 1) defining a mission statement, 2) conceptual model of core values, 3) needs assessment, 4) resource management, 5) philosophy, 6) image, 7) strategy, 8) alternative procedures, 9) feedback and optimization, and 10) acknowledging that perfection is impossible. The goal is to de-commoditize oneself by communicating one's core values to optimize how one's essence is presented, while also remaining adaptable to feedback in order to continuously improve.
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Long has it been argued that the invaluable solutions that ergonomics is capable to provide to institutions, organizations, firms and systems in general, are under–utilized. Ergonomics, as a state of assessing our organizational philosophy has to encounter and include many aspects that do not have anything to do with any abstract or tedious task, but are deeper, profound and are concerned with broader parameters, such as education and culture. This find happens to consort an observed modus operandi that shows resilience. The instruments are there, readily available to be applied in order to transform organizational practice to the definition of a win-win practicality, but they are not, and subsequently systems are left to torment, dysfunction and disease. At the same time, a body of knowledge that is concerned with organizational health has been crystallizing: the wellbeing of the organization directly correlated with the wellbeing of its employees. Pertinent indicators have been formulated and results show that organizational culture may be suffering from absence of ideals unleashed to the world even as far back as the human relations’ school. This paper introduces a conceptual system with respect to the correlation of the key principles of ergonomics with those rooted in organizational health. The practical divergence of these principles is coined as systems’ hypocrisy and the consequent theory is formulated. From this conceptual infrastructure practical guidelines may be laid out in order to achieve a better understanding towards the manifestation and sustainability of systemic health.A Typology of Strategic Environments Extracted from a Cross-tabulated SWOT An...
A Typology of Strategic Environments Extracted from a Cross-tabulated SWOT An...Peter J Stavroulakis
From the plethora of instruments concerned with strategic management, one may be easily led to remark that SWOT analysis surfaces as the most resilient of techniques, for it is a readily available methodology facilitating the formulation of an effective strategic framework through situation analysis. Although to this day its origin remains obscure, it has proven time and time again to be the strategic instrument of choice for over half a century and for a good reason: SWOT analysis provides a concise snapshot of the strategic environment involving the case at hand and at the same time hints towards strategic directions that should be pursed in order to achieve strategic might. Cross-tabulation on the other hand, provides a methodology from which we can extract an interrelation of causality between categorical data. We investigate the applicability of epidemiological instruments (including but not limited to measures of association) to strategic management topics. From the model formulated, a typology of strategic environments is proposed and can be utilized in order to categorize strategic ventures according to the external environment wherein they are operating (or are about to operate). This work proposes a novel approach concerning SWOT analysis, implicating a correlation of the methodology concerning the critical and analytic review of strategic factors with methodologies contained in epidemiology. The procedure of typology formulation and cross-tabulation can be applied in other cases of study, thus expanding the scope and applicability of SWOT analysis even further.The Competitive Advantage of Maritime Clusters
Economic theory has long been indulged with the study of industrial clusters. The standards, threads and gov-erning parameters of clusters provide a very fruitful area of study for a plethora of disciplines besides and beyond economics, such as strategic management, mathematics, life sciences and organizational manage-ment in general. Industrial clusters hold such a promi-nent position as decision-affecting entities, that in many frameworks they directly influence national and international policy in a basic level, through their needs and in a secondary level, through their linkages to other industries and their weight upon the economic cycle itself. Through this paper we attempt a critical examination as to the factors formulating the competitive advantage of industrial clusters and within a second focal direction, the competitive advantage of maritime clusters in particular. This work aspires to contribute to the body of knowledge with respect to maritime clusters from a strategic management standpoint.
System Hypocrisy Theory
This document discusses the universal applicability of ergonomics in system design. It argues that ergonomics should be a foundational, systemic consideration rooted in effectiveness, not an afterthought. When ergonomics is integrated from the planning phase, focusing on conceptual and physical interactions, it can optimize both overall system performance and human well-being. Properly applying ergonomics ensures system functionality and success by factoring organizational missions and human competencies.
High & Rising Health Care Costs
The document summarizes and critically reviews a 2005 paper by Thomas Bodenheim on the rising costs of health care in the United States. It finds that US health care costs have been growing around 10% annually. The paper explores various perspectives on the underlying causes, including that rising costs are not a problem, are due to external economic factors, or stem from the absence of a free market in health care. It discusses these perspectives in depth and provides commentary on each one.
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The Impact of the Sovereign-Debt Crisis on the Financial Health of Greek List...Peter J Stavroulakis
This document provides an overview of a postgraduate thesis that examines the impact of Greece's sovereign debt crisis on the financial health of listed Greek companies from 2001-2011. The thesis uses financial ratio analysis and linear regression modeling on data from 231 listed companies across nine industries. Key points covered include the research questions, data sources, financial ratios and timeframes analyzed, methodology, empirical findings for selected industries, and averages across all industries for liquidity, profitability, activity, and other ratios. The goal is to understand how listed firms were affected by the crisis through changes in their ratio behaviors and performances over time.Warehouse Management Case Study
The document summarizes a case study about the introduction of a new computerized warehouse system at a heavy equipment manufacturer. In the first month, productivity increased over 100% as expected, but errors and absenteeism increased in the third month, reducing productivity below manual levels. This suggests employees were sabotaging the new system due to fears of redundancy, lack of communication from management during the transition, and insufficient training on the new processes. To address the issues, management needs to improve communication with employees, ensure their jobs are secure, and enhance training to facilitate acceptance of changes in work responsibilities brought by new technologies.
The Impact of Time on Product Harm Crises
This document discusses a study analyzing the impact of time on consumer perceptions during IKEA's 2013 meatball crisis. The study found that in the weeks following the crisis:
- Consumers' impressions of IKEA improved over time
- Perceived risk, anger, and perceptions of severity decreased
- Intentions to purchase IKEA meatballs and furniture in the future increased
The study concludes that while crises can negatively impact perceptions for years, the IKEA crisis appeared to be mitigated as time passed and consumer perceptions grew more positive. The document calls for future research developing models to estimate the temporal impact of crises over time.
Optimization of Correctional Institution Design
This document discusses a research project called O.C.I.D. - Optimization of Correctional Institution Design. The project aims to re-engineer and optimize prison processes through a design based on three pillars: enforcing sentences against personal freedom, practical rehabilitation, and system self-correction. It consists of several business process reengineering studies, the first step of which is to identify current processes ("AS IS") and learn from past mistakes. The goal is to integrate best practices from industry, society and corrections into a uniform, functional design that can more efficiently achieve the goals of a correctional institution.
Lovemarking Strategic Data Mining Model
This document discusses a Lovemark strategic data mining model. It introduces the concepts of commodities, brands, and lovemarks - emotional connections between consumers and products. The model depicts where corporate brands and individual brands may be situated based on consumer awareness, loyalty, and attitudes. The Lovemark Strategic Data Mining (LSDM) matrix is formulated to categorize sectors including "Neglected Child," "Incarcerated Uncle," and "Life Partner" to help analyze brand performance. The model has applications in strategy formulation, effectiveness monitoring, and data mining. Further research is needed to explore the model's full range of applications.
Equity Surplus Theory (The Purple Sky Model)
This document proposes the "Equity Surplus Theory" or "purple sky model". It summarizes existing models like Porter's competitive strategies and the red/blue ocean models. It argues that focusing on customers' underlying value systems, rather than just value offered, can lead to "uncontested loyalty" where competition is irrelevant. By deeply understanding and targeting specific value systems, firms can avoid "comparative myopia" and create sustained competitive advantage through "equity surplus" derived from uncontested loyalty within the market. Future work is needed to test this conceptual model and extract a complete typology applicable across industries.
Eco-logic Business Plan
This document outlines an innovative business plan presented by students for a financial analysis course. The plan applies principles of financial statements like the balance sheet to analyze society. It proposes creating value for society by utilizing unused roof space for environmental projects. Preliminary facts note issues like air pollution in urban areas. The financial plan includes a breakeven analysis at 91 clients, projected profit/loss statement showing over 17% profit margins, and positive NPV and IRR. It also considers worst and best case scenarios. The presentation concludes that while profitability may diminish, the plan will create value for society.
Normative Analysis and Statistical Treatment/Validity of the Likert Scale
This document discusses the normative analysis and statistical treatment of validity for the Likert scale. It explores how the Likert scale implicitly discretizes emotions by measuring intensity on topics like mathematics. While the Likert scale treats responses as ordinal, averaging responses could be treated as interval if the underlying continuous domain was discretized into equal intervals. Further investigation is needed from subjects' perspectives to extract models for attitude instruments and pair them with experimental data to fully validate the statistical treatment of Likert scale responses.
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Personal Branding and Self-Assessment
- 1. THE BALANCE SHEET AS A MODEL FOR SELF-ASSESSMENT AND PERSONAL BRANDING Peter J. Stavroulakis Zoe E. Fountzoula Aneza A. Pantaleon 6TH EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS 23-24 September 2013 Estoril, Lisbon, Portugal “Confronting Contemporary Business Challenges through Management Innovation”
- 2. Thesis Branding is not about profit margins and returns Branding is about communicating our best
- 3. Branding NOT adding a glossy veneer to a commodity De-commoditizing Sharing Value(s) Communication Partnership with our customers
- 4. Under this approach By branding ourselves, we are not becoming commodities, products, etc. We are optimizing the procedure of communicating what is sacred
- 5. but: Brand = Project Project = Brand
- 6. Case Study: LIFE Issue: How can we successfully brand ourselves with the constraints: • materiality principle • contingency theory
- 7. Branding Project Implementation Ingredients ?
- 8. 1. Mission Statement =Loyalty and sharing the wealth with our EXTENDED customers
- 9. Giving back is the key
- 10. 2. Conceptual Model Love Aspiration Dedication Trust Good faith
- 12. “...γιγνώσκονθ' ὅτι τὸ τῆς ἀνάγκης ἔστ' ἀδήριτον σθένος...” “... the power of need is unbeatable ...“ Aeschylus Prometheus Bound line 105
- 13. 4. Resource Management Always do the best with what you have... ...which will never be enough for what you want to do
- 14. 5. Philosophy Never show fear BUT When in doubt, do what scares you the most
- 15. Let Nothing Break Your Spirit…
- 16. ...because life is not a dead end!
- 17. Και…
- 18. 6. Image
- 19. 7. Strategy The best bluff is the truth
- 20. “In the shop floor we manufacture cosmetics but in the shop we sell hope.” Charles Revlon
- 21. 8. Alternate Procedures If something seems unsolvable, turn it around turn it around
- 22. it is relatively easy to count the number of seeds in an apple…
- 23. ....but it is impossible to count the number of apples in a seed!
- 25. Mistakes are inevitable. Risk Assessment Damage Control Crisis Management A mistake differs from ignorance Mistake = WIN LACK OF COMMON SENSE=FAIL
- 26. Benefit of the doubt especially under certainty
- 27. And not forget to.... ...Backup the Backup of the Backup
- 28. 9. Feedback/Optimization Feedback to prevent, not to cure
- 29. Always striving for feedback I’m all ears!
- 30. So that we never have to face the awkward situation
- 31. Optimization If all appears well, focus into detail.
- 32. 10. Secret Truth Kelvin statement: It is impossible to convert heat completely into work.
- 33. If energy flow was unilateral we would be strangers to failure.
- 35. Fin…
- 36. Secrets of the universe?
- 38. Thank you for your attention!