This document discusses how personal bias cannot be fully avoided in sociological research, but maximum objectivity should be striven for. It notes that factors like a researcher's culture, environment, and personal characteristics can influence their perspectives and choices in ways that impact objectivity. While complete objectivity is impossible, acknowledging one's biases and seeking alternative viewpoints through research partners can help limit biases and produce more credible results. The document emphasizes that objectivity should remain the goal in sociological work to ensure results are seen as valuable.