SlideShare a Scribd company logo
The Neeley Major
Process
GRACE DOMINIQUE, ROBBI FLACK, MAGGIE MOORE,
DAN VENHUIZEN, EMILY WOODS
How Might We...
Reimagine the
process to choose a
major in the Neeley
School of Business?
Meet Lost Lauren
“I came to TCU with no credit hours. My biggest priority in
choosing a major is to find something I am truly interested in
and that will lead to a job. Unfortunately, I do not know too
much about each of the majors.”
 TCU First Semester Sophomore, 19 years old
 San Diego, CA
 Pre-Business, Undeclared
Goals
• To do well in school
• To get a good internship that
leads to a job
• To find a major that she is
interested and successful in
Frustrations
• Required to take core classes
her first two years in college
• Lack of exposure to and
experience with business classes
• Unsure of what Major interests
her
Organized Practical
Indecisive Hardworking
Meet Regretful Ryan
“I graduated from TCU last year with a major in Finance. I never
gave any other major much consideration and I find myself
very unsatisfied with my current career. I wish I wouldn’t have
been so narrow-minded when I chose my major sophomore
year.”
 Investment Banker, 24 years old
 New York City, NY
 Graduated from Neeley, Finance
Goals
• To make money
• To live in a big city with a lot
of job opportunity
• To have a happy and
meaningful career
Frustrations
• Narrow-mindedness in college
• Did not consider any other
majors
• Unsatisfied with his current
career, but does not know what
else to do
Define: POV Statement
We met
Lauren...
We were
surprised to
realize that...
It would be
game changing
if...

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Persona Creation

  • 1. The Neeley Major Process GRACE DOMINIQUE, ROBBI FLACK, MAGGIE MOORE, DAN VENHUIZEN, EMILY WOODS
  • 2. How Might We... Reimagine the process to choose a major in the Neeley School of Business?
  • 3. Meet Lost Lauren “I came to TCU with no credit hours. My biggest priority in choosing a major is to find something I am truly interested in and that will lead to a job. Unfortunately, I do not know too much about each of the majors.”  TCU First Semester Sophomore, 19 years old  San Diego, CA  Pre-Business, Undeclared Goals • To do well in school • To get a good internship that leads to a job • To find a major that she is interested and successful in Frustrations • Required to take core classes her first two years in college • Lack of exposure to and experience with business classes • Unsure of what Major interests her Organized Practical Indecisive Hardworking
  • 4. Meet Regretful Ryan “I graduated from TCU last year with a major in Finance. I never gave any other major much consideration and I find myself very unsatisfied with my current career. I wish I wouldn’t have been so narrow-minded when I chose my major sophomore year.”  Investment Banker, 24 years old  New York City, NY  Graduated from Neeley, Finance Goals • To make money • To live in a big city with a lot of job opportunity • To have a happy and meaningful career Frustrations • Narrow-mindedness in college • Did not consider any other majors • Unsatisfied with his current career, but does not know what else to do
  • 5. Define: POV Statement We met Lauren... We were surprised to realize that... It would be game changing if...