2. Agenda Market Research Analyst: Connecticut Center of Entrepreneurship and Innovation Developed Go-To-Market Strategies for 3 Clients Independent Web Development: Web Design & Content Management Community Management Product Concepts & Prototyping
3. CCEI Overview Connecticut Center of Entrepreneurship and Innovation Developed Go-to-Market Strategies for All Natural Life Science Pet Products (Fall 2010) Web 2.0 SMS/Text Retrieval Platform (Summer 2010) Collaborative Web Based Digital Study Tools (Spring 2010)
4. Fall 2010 All Natural Life Science Pet Products Conducted Primary & Secondary Research Interviewed leading Social Media Experts such as CMO’s of Radian6 and Identified Influencers within Clients Industry Discovered Potential Target Customer Conducted Focus Groups and Surveys Generated Social Media Marketing Strategy Proposed QR Code Integration to Clients product for instructional purposes
5. Summer 2010 Web 2.0 SMS/Text Retrieval Platform Conducted Primary & Secondary Research Interviewing leading experts on sms platforms, and gps location technologies. Analyzed products feasibility & profitability Identified remaining lifetime of SMS based Applications
6. Spring 2010 Collaborative Web Based Digital Study Tools Conducted Primary & Secondary Research Interviewed Education Experts and Competing Software Developer Analyzed products feasibility & profitability Conducted Surveys and Focus Groups to Identify target market need Redirected development of final product with a revised concept to better meet market demand
7. Web & Product Development Independent Web Development & Innovative Design Administrator & Owner Mazda626.net (2008 – Present) Co-Developed Product Concepts & Prototypes ShareDetective (2009) AllDash ( Spring 2010) irlike (Fall 2010) Created Websites for Clients oldpinetree.com (2006) Africanfootballmedia.com (2007)
11. AllDash Windows Desktop App Store Concept Finalist in UCONN 2010 Business Plan Competition Approximately 6 months later Mac App Store makes its debut
12. irl – “in real life” liking Developer prototyped based on using QR code for “liking” real world objects
13. oldpinetree.com Website Creation, Layout Design, Content Management, Calendar/Website/Forum integration. First Major Web Design Client Migrated Business from traditional email to GoogleApps Image, CSS, and DB optimization
14. Africanfootballmedia.com Website Creation, Layout Design, Content Management, Complete below-cost website redesign after client was previously scammed Implemented Basic Paypal Paid Subscription System