2. @DowntymeApphttp://downty.me
What do people do in their downtime?
27 Percent
Amount of online
time spent on
social networking
Up from 18% in 2011
23 Minutes
Spent on mobile
email and social
networking per
hour
6.75 Hours
Americans spent
networking on
Facebook per
month
Up from 2.7 hours in 2006
5. We live in a society surrounded
by digital automation,
why can’t we automate
time for real-life friends?
6. @DowntymeApphttp://downty.me
The Team
Luke Sorenson
Computer Engineering ’16
Project Lead
John Moore
Computer Engineering ’15
Infrastructure Engineer
Timothy Chong
Computer Engineering ’16
iOS Software Engineer
Barron Roth
Computer Engineering ’16
Program Manager + Biz Dev
Nick Sorenson
SMG Finance ’14
CFO + Investor Relations
10. @DowntymeApphttp://downty.me
Build overview
• 25,000+ lines of code
• 4 months of prototyping (Dec-Mar)
• Tens of hours of UX testing
• 1 month of beta launch and initial promotion (Mar-Apr)
• 3 iOS and Android updates released since launch
• Average one update per 10 days
• Team organizes using Trello
12. @DowntymeApphttp://downty.me
Android and iOS apps
• Development began over Winter Break
• Final development push over Spring Break
• Restricted testing the week after
• Beta launch the following week
• Use of Facebook SDK
• Significant focus on user experience
• Caching
• Animations
• Responsiveness
13. @DowntymeApphttp://downty.me
Infrastructure
• Google App Engine serves single API
• Code runs on Google’s servers
• Dynamic scaling
• Easy deployment and versioning
• Google Cloud SQL stores data
• Hourly backups
• Follows best security practices
• Hashed passwords
• Query sanitation
• Sensitive data not exposed
14. @DowntymeApphttp://downty.me
Technology
• Fine-tuned availability metrics based on weekly calendar
• Fluid calendar entry interface and ability to sync with phone
• Group system on client and server
• Custom analytics system
• Intelligent algorithms determine best sorting of friends
15. @DowntymeApphttp://downty.me
20 miles away
2.5 miles away
0.4 miles away
0.3 miles away
0.1 miles away
0.2 miles away
“Graph-sort” Algorithm
Breadth first search &
location based sorting
algorithm
16. The Playing Field
Spur-of-the-
moment daily
events with few
people
Planned future
events with
friends
Planned future
events for public
Spur-of-the-
moment daily
events with
groups
Planning events
around
everyone’s
schedule
17. New Playing Field
Planned future
events with
friends
Planned future
events for public
Spur-of-the-
moment events
with one or more
friends, based on
everyone’s
schedule
18. @DowntymeApphttp://downty.me
Milestones
• Closed Beta (Android)
January 2014
• South by Southwest Interactive (SXSWi)
March 7, 2014
• Open Beta – Boston (iOS + Android)
March 31, 2014
• 1200 Boston Beta Testers
• Press Coverage
19. @DowntymeApphttp://downty.me
The Vision
• Growth
• Internationally at Universities
• Expand out of student sector
• Enterprise/corporate
• Parents!
• Societal Change
• “The first app intended on getting
you away from your smartphone”
• Focus on one’s genuine persona
vs. virtual persona