The document discusses psychological pricing tactics to maximize online sales. It suggests that odd numbers seem lower than even numbers. Vowel sounds also influence perceived size, with long vowels sounding bigger than short vowels. Certain consonants like x, s, and f seem smaller than b, c, and d. The best prices use a combination of short vowels and specific consonants, making numbers like $166 seem more appealing than $122 or $197. Contact information is provided for an expert who can help businesses optimize their online pricing strategies.

1. Perfect PricingThe psychology of online prices

2. The right priceHow much is too much to charge?How much makes the item seem cheap?What is the maximum price people will pay?

3. Which is cheapest?$197$195$199

4. Which is the best price?$166$197$122

5. Price is everything

6. Odds and evensOdd numbers feel smaller than even numbers 9 seems less than 8 when we look at it quicklywe tend to round up even numbers but round down odd ones, adding to the “low” feeling

7. Long and shortVowel sounds influence sizeLong vowels as in “nine” sound bigShort vowels as in “six” sound smallConsonants influence sizeSome consonants seem small – x, s, fOther consonants seem bigger – b, c, d

8. Make them sound rightThe sounds of your prices need a combination of short vowels and specific consonantsSix (6) and Seven (7) sound better than Five (5) or (9)The numbers 1, 6, 7 are good price numbers

9. Contact DetailsGraham Jones can help you use psychological tactics to improve your website and your online presencegraham@grahamjones.co.ukTel: +44 118 336 9710www.grahamjones.co.uk