The document outlines the competencies required to communicate effectively in a business context, focusing on persuasive presentation, negotiation, and participation in meetings. It emphasizes the importance of confirming authority and understanding confidentiality before public speaking, as well as tailoring communication to meet the audience's needs. Key takeaways include recognizing the difference between negotiation, meetings, and presentations, as well as adapting messages based on audience expertise and cultural backgrounds.

1. BSBCMM511
POWERPOINT PRESENTATION
Communicate with influence
(Release 1)

2. About this Unit of Competency
BSBCMM511 - Communicate with influence
• Covers the skills and knowledge required to:
o present and negotiate persuasively
o lead and participate in meetings
o make presentations to customers, clients and other key stakeholders
• Applies to managers and leaders who are required to identify, analyse, synthesise and
act on information from a range of sources, and who deal with unpredictable problems
as part of their job role

3. Presentation
Objectives
At the end of this presentation, you will be able to:
 Identify communication requirements
 Negotiate to achieve agreed outcome
 Participate in and lead meetings
 Make presentations

4. Identify
Communication
Requirements

5. 1.1 Confirm Authority to Present Material on Behalf of an
Organisation or Work Area, According to Organisational
Policies and Procedures
Before speaking publicly, you must ensure that you should be the person presenting the
information. Confirm with the appropriate authority and secure their approval to continue with
your plan.
The authority in an organisation is someone who has the power to give orders and make
decisions. This includes executives, managers, team leaders, etc. If you are unsure of which
authority figure you have to seek approval from, refer to your organisation’s policies and
procedures.

6. Policies and Procedures
• Policies
o Rules or guidelines set by an
organisation to achieve its
goals
• Procedures
o Methods on how policies
should be carried out
1.1 Confirm Authority to Present Material on Behalf of an Organisation or Work Area, According to Organisational Policies and
Procedures

7. Policies and Procedures
An organisation’s policies can usually be found published in a physical form or online on their
official website.
Information in the policy would help you check if you are the appropriate person to speak
publicly. If it is still unclear, you can use the policy and its corresponding procedures to guide
you through asking for permission.
1.1 Confirm Authority to Present Material on Behalf of an Organisation or Work Area, According to Organisational Policies and
Procedures

8. Purpose of Confirming With Authority
Organisations usually have policies that prohibit staff from making public comments. To avoid
any form of trouble, it’s best to be sure that you can present information on behalf of your
organisation.
Having a policy for communications can significantly help with managing employees’ actions
with regards to content, channel and form of communication they use.
For example, an organisation may have a policy to only disseminate important information
through conferences and emails, so you should not use social media for this purpose.
Additionally, you must also be familiar with the communication channels and types of media
your organisation uses.
1.1 Confirm Authority to Present Material on Behalf of an Organisation or Work Area, According to Organisational Policies and
Procedures

9. 1.2 Identify Information That May Be Subject to
Confidentiality and Manage Appropriately
Before preparing your presentation,
identify the information that is confidential
to your organization. You can refer to the
organisation’s policies.
Organisations typically have a privacy policy
that states what type of information they
collect, how they use it, and which parts of
it can be made public. You can use this to
guide you so you can avoid publicising
sensitive information.

10. 1.2 Identify Information That May Be Subject to
Confidentiality and Manage Appropriately
If you have permission to handle such information, ensure that you:
• Handle them accordingly
• Do not use them for purposes not specified by your organisation.
If you need to use personal information that your organisation has collected, refer to both your
organization’s privacy policy and the Privacy Act 1988.

11. Privacy Act 1988
• Law which regulates how individuals’ personal information is handled
• Includes guidelines on the proper collection, use and storage of personal information, as
well as access to and correction of that information
While seeking approval to speak, it is also important to make sure that anything you might be
questioned on is available for public information. It is a good idea to request that someone
appropriate in authority read your presentation before you deliver it.
1.2 Identify Information That May be Subject to Confidentiality and Manage Appropriately

12. Example: Information Handling
Bounce Fitness has policies on information handling, which you can access using this link.
This document:
• Lists the type of information that the policy covers, such as clients’ personal information,
organisational resources and data
• Describes the specific procedures on how to store and maintain the information securely
1.2 Identify Information That May be Subject to Confidentiality and Manage Appropriately

13. Example: Information Handling
Based on the document, you can see that the organisation takes measures such as:
• Encrypting the information
• Using passwords utilising anti-virus software
In case of security breaches, the organisation also provides steps on how to report it to the
relevant personnel and how to inform the affected individuals.
1.2 Identify Information That May be Subject to Confidentiality and Manage Appropriately

14. 1.3 Identify Information Needs of Audience and Prepare a
Position in Line with Purpose of Communication
When communication, your main goal is achieving a desired response from your audience.
Understanding their motivations will help get that response.
Creating an overall picture of the people who will be involved in your planned business
activities can help you organize your approach. Identifying key people and groups can make
your planned communications more effective as it will allow you to customize your approach
for each one.
Stakeholders are anyone who can influence your business, as well as anyone who might be
affected by it, such as customers, employees, and other organisations.

15. Three Forms of Communication
The three forms of communication to be discussed are the following:
1.3 Identify Information Needs of Audience and Prepare a Position in Line with Purpose of Communication
• This is a process to settle differences between people,
find common ground and arrive at an agreement
Negotiation
• This refers to groups of people gathering to discuss
certain topics
Meeting
• This can be used as a general term to refer to any type of
speaking situation, but in this context, it is defined as
giving a speech or a talk in front of an audience
Presentation

16. Three Forms of Communication
The forms of communication do not have to be limited to just one purpose, but some are
better suited to serve certain purposes.
• A meeting is usually held with the intent to inform
• A negotiation is held with the purpose to inform and persuade, although it leans more
towards the persuasion part
• Presentations can be either information or persuasive
Keep in mind that your purpose should also align with the organisation’s position. If you are
tasked to present information about a topic, your purpose should be to inform, not to persuade
and turn it into a sales pitch.
1.3 Identify Information Needs of Audience and Prepare a Position in Line with Purpose of Communication

17. Three Purposes of Communication in Business Contexts:
There are three purposes of communication typically used in business contexts:
1.3 Identify Information Needs of Audience and Prepare a Position in Line with Purpose of Communication
• Sharing objective pieces of information
To inform
• Convincing someone to agree to something
To persuade
• Expressing personal thoughts and opinions
To express

18. Considering the Audience’s Level of Knowledge
It is important to consider the level of knowledge of your audience. Adjust your words to fit
their capabilities and keep them interested and engaged. Remember:
• It is offensive to present basic levels of information to an expert audience
• It is inappropriate to use highly technical terms to an audience composed of beginners
For example, if you are giving a presentation on advanced concepts in agriculture, expect that
your audience will already have a background in that topic. You can then skip or provide a quick
summary of the basics and go straight to informing them about the actual topic.
1.3 Identify Information Needs of Audience and Prepare a Position in Line with Purpose of Communication

19. Other Considerations
• Understand how important the topic is to your audience
• Focus of the topic and its delivery is towards them, and not how you think it must be
presented
• Remember that your audience will most likely be a mix of people from different
backgrounds
• Consider cultural or geographic biases can help you develop a better understanding of
your audience’s outlook and avoid speaking blunders
1.3 Identify Information Needs of Audience and Prepare a Position in Line with Purpose of Communication

20. A Good Approach to Communicating
• Is mindful that the people you are communicating with need to be interested and
engaged
• Must consider their needs to come up with methods that will get your points across
Using a suitable approach increases the stakeholders’ engagement and improves the chances
that they will readily listen to what you have to say
1.3 Identify Information Needs of Audience and Prepare a Position in Line with Purpose of Communication

21. What have
we learned?
In this presentation, we have covered:
 Identify communication requirements
 Negotiate to achieve agreed outcome
 Participate in and lead meetings
 Make presentations

22. End of Chapter 1