Despite its ubiquity in the B2B vernacular, “Marketing Automation” hasn't been adopted by as many companies as you’d think. According to our recent survey, about 50% of companies still haven’t tested the waters—probably because there are so many questions surrounding this technology. Whether vague or specific, you surely have questions, too.
Jennifer Stoll, Senior Strategic Planner at Pepper and Holger Schulze, Online Community Manager, dissect the survey findings and provide actionable advice on your toughest challenges in marketing automation readiness and maturity.
Adobe & Econsultancy: From Content Management to Customer Experience ManagementAdobe Marketing Cloud
This Adobe & Econsultancy Digital Intelligence Briefing is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.
The report is based on a global survey which has attracted more than 1,000 respondents.
Download a full copy of the report here: http://adobe.ly/13mx07w
Learn how designers can take an analytical approach to designing emails and use data to make smart decisions for the end user. We'll dive deep into how email opens on mobile devices have (and haven't) affected click patterns, why email market share is so important, and deliver tactics to help you deliver more strategically designed emails to your subscribers.
Like everyone else, manufacturing marketers are moving through an arduous year. While they report growing in content marketing maturity, most had to make quick changes when the pandemic hit.
Integrates brand track scores with sales in a marketing mix modelling based technique. Optimizes media usage to longer term brand equity growth as opposed to only sales.
Adobe & Econsultancy: From Content Management to Customer Experience ManagementAdobe Marketing Cloud
This Adobe & Econsultancy Digital Intelligence Briefing is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.
The report is based on a global survey which has attracted more than 1,000 respondents.
Download a full copy of the report here: http://adobe.ly/13mx07w
Learn how designers can take an analytical approach to designing emails and use data to make smart decisions for the end user. We'll dive deep into how email opens on mobile devices have (and haven't) affected click patterns, why email market share is so important, and deliver tactics to help you deliver more strategically designed emails to your subscribers.
Like everyone else, manufacturing marketers are moving through an arduous year. While they report growing in content marketing maturity, most had to make quick changes when the pandemic hit.
Integrates brand track scores with sales in a marketing mix modelling based technique. Optimizes media usage to longer term brand equity growth as opposed to only sales.
Agile teams can fall into the trap of feature fatigue and burndown chart daze; where velocity of the stories finished is the only metric driving value delivery. But how do you align single user stories to larger market problems, where do you prioritize the technical work needed to create a scalable platform, or what does a user job have to do with planning releases?
As Product Managers, we’re in a unique position to drive the Venn diagram of user, business, and technical value. We are the center of gravity for product teams and we are the gatekeepers of business outcome delivery. So having clarity and understanding of what’s most valuable to your stakeholders, business, and the user isn’t the only key - it’s vital for product success.
Looking at value as a portfolio of investments can assist in driving product backlogs towards continuous value creation.
Measuring Share of Voice - Centerline Digital - March 2016Centerline Digital
Share of Voice measures how often a brand is potentially noticed across public-facing channels and can be simplistically calculated by impressions (owned / total competitive brand).
When measuring Share of Voice, it’s important to consider how heavily each data point may be measured based on brand or campaign objectives. Our goal is to determine which KPIs/metrics are not only most important, but have the highest correlation to performance and ROI. This weighting system is contingent on brand objectives.
Learn more at: http://www.centerline.net
Finding Untapped Revenue in Your DatabaseLeadSloth
This is my presentation at the Pardot User Conference, September 28, 2010 in Atlanta. It's an expanded and improved version of my "7 steps to find untapped revenue" presentation.
2017 digital engagement webinar marketing360 - gelb consultingEndeavor Management
This presentation highlights things every healthcare marketer should know about how to measure healthcare marketing ROI, how to design a healthcare marketing dashboard the right way, and what’s possible in today’s digital age.
This new Spotlight Report explores the goals and challenges associated with marketing analytics. It shows how marketing success is measured, evaluated, reported and optimized. The report data and charts are based on a comprehensive survey of marketing professionals in our Technology Marketing Community on LinkedIn.
Key findings include:
- Marketers expect four key benefits from marketing analytics: (1) better understanding which marketing platforms deliver the most ROI, (2) better prioritization of marketing tactics, (3) better marketing message and positioning, and (4) better demonstration of the value marketing contributes to sales.
- Gaining actionable insights from marketing analytics is by far the most important business objective. Being able to combine data to achieve those insights is the top operational objective.
- Lack of resources, data quality, and lack of system integration are the most mentioned challenges.
- Marketing analytics budgets are expected to grow for about half of respondents.
- The most popular applications for marketing analytics are Google Analytics and Microsoft Excel.
We hope you will enjoy the report - you can download it here: http://www.marketingbuddy.com/download-the-marketing-analytics-report/
Today's technology gives us the ability to know exactly where are marketing dollars are being spent, the problem is that we don't have the data. It's not that we dont't have enough data, it's that we're drowning in the data that we have. It's sorting through that data and making sense of it that's the problem. The data needs to be presented in a sensible format to use it effectively. This is precisely why we asked 274 marketing professionals from a broad cross-section of industries and roles about their experience with data in their companies. The results were insightful!
How FOX Tests Everything from Mobile, Web, to Living Room DevicesOptimizely
In this webinar, Sara Miller and Paul Tongyoo will discuss how FOX Corporation tests and observes outcomes before implementing, while building a culture of experimentation.
- How FOX tests experiences that optimize conversion rates of subscription services, engagement and retention.
- FOX’s ongoing journey to find the right level of process for their Center of Excellence.
- How FOX product and marketing teams work together using Optimizely to run experiments side by side.
A 30-minute crash course webinar on how to develop a winning business case for contingent workforce outsourcing. Learn what you'll gain from a Managed Service Provider (MSP) program beyond cost-savings. And, why now more than ever, MSP programs are an effective holistic strategy for managing large volumes of contingent workers; like Independent Contractors and Statement of Work (SOW) Employees.
Crescendus™ | Making Marketing Programs MatterCrescendus™
Crescendus™ | Making Marketing Programs Matter
Most Marketing Programs are all about activities and they usually lose focus concerning their company's central strategic goals. Here, we list how to bring back marketing programs to relevance and highlight some of the following issues-
1. Linking to Strategy
2. Learning Tradeoffs
3. Dynamic Experimentation of Hypothesis
4. Soliciting Feedback
5. Quantifying ROI
We believe that this presentation will be relevant for all Sales & Marketing departments at all companies (B2B or B2C). In addition, CEOs and CFOs may also use this presentation to have an open dialogue with Marketing regarding their expectations and how to streamline things between tangible and intangible metrics.
Agile teams can fall into the trap of feature fatigue and burndown chart daze; where velocity of the stories finished is the only metric driving value delivery. But how do you align single user stories to larger market problems, where do you prioritize the technical work needed to create a scalable platform, or what does a user job have to do with planning releases?
As Product Managers, we’re in a unique position to drive the Venn diagram of user, business, and technical value. We are the center of gravity for product teams and we are the gatekeepers of business outcome delivery. So having clarity and understanding of what’s most valuable to your stakeholders, business, and the user isn’t the only key - it’s vital for product success.
Looking at value as a portfolio of investments can assist in driving product backlogs towards continuous value creation.
Measuring Share of Voice - Centerline Digital - March 2016Centerline Digital
Share of Voice measures how often a brand is potentially noticed across public-facing channels and can be simplistically calculated by impressions (owned / total competitive brand).
When measuring Share of Voice, it’s important to consider how heavily each data point may be measured based on brand or campaign objectives. Our goal is to determine which KPIs/metrics are not only most important, but have the highest correlation to performance and ROI. This weighting system is contingent on brand objectives.
Learn more at: http://www.centerline.net
Finding Untapped Revenue in Your DatabaseLeadSloth
This is my presentation at the Pardot User Conference, September 28, 2010 in Atlanta. It's an expanded and improved version of my "7 steps to find untapped revenue" presentation.
2017 digital engagement webinar marketing360 - gelb consultingEndeavor Management
This presentation highlights things every healthcare marketer should know about how to measure healthcare marketing ROI, how to design a healthcare marketing dashboard the right way, and what’s possible in today’s digital age.
This new Spotlight Report explores the goals and challenges associated with marketing analytics. It shows how marketing success is measured, evaluated, reported and optimized. The report data and charts are based on a comprehensive survey of marketing professionals in our Technology Marketing Community on LinkedIn.
Key findings include:
- Marketers expect four key benefits from marketing analytics: (1) better understanding which marketing platforms deliver the most ROI, (2) better prioritization of marketing tactics, (3) better marketing message and positioning, and (4) better demonstration of the value marketing contributes to sales.
- Gaining actionable insights from marketing analytics is by far the most important business objective. Being able to combine data to achieve those insights is the top operational objective.
- Lack of resources, data quality, and lack of system integration are the most mentioned challenges.
- Marketing analytics budgets are expected to grow for about half of respondents.
- The most popular applications for marketing analytics are Google Analytics and Microsoft Excel.
We hope you will enjoy the report - you can download it here: http://www.marketingbuddy.com/download-the-marketing-analytics-report/
Today's technology gives us the ability to know exactly where are marketing dollars are being spent, the problem is that we don't have the data. It's not that we dont't have enough data, it's that we're drowning in the data that we have. It's sorting through that data and making sense of it that's the problem. The data needs to be presented in a sensible format to use it effectively. This is precisely why we asked 274 marketing professionals from a broad cross-section of industries and roles about their experience with data in their companies. The results were insightful!
How FOX Tests Everything from Mobile, Web, to Living Room DevicesOptimizely
In this webinar, Sara Miller and Paul Tongyoo will discuss how FOX Corporation tests and observes outcomes before implementing, while building a culture of experimentation.
- How FOX tests experiences that optimize conversion rates of subscription services, engagement and retention.
- FOX’s ongoing journey to find the right level of process for their Center of Excellence.
- How FOX product and marketing teams work together using Optimizely to run experiments side by side.
A 30-minute crash course webinar on how to develop a winning business case for contingent workforce outsourcing. Learn what you'll gain from a Managed Service Provider (MSP) program beyond cost-savings. And, why now more than ever, MSP programs are an effective holistic strategy for managing large volumes of contingent workers; like Independent Contractors and Statement of Work (SOW) Employees.
Crescendus™ | Making Marketing Programs MatterCrescendus™
Crescendus™ | Making Marketing Programs Matter
Most Marketing Programs are all about activities and they usually lose focus concerning their company's central strategic goals. Here, we list how to bring back marketing programs to relevance and highlight some of the following issues-
1. Linking to Strategy
2. Learning Tradeoffs
3. Dynamic Experimentation of Hypothesis
4. Soliciting Feedback
5. Quantifying ROI
We believe that this presentation will be relevant for all Sales & Marketing departments at all companies (B2B or B2C). In addition, CEOs and CFOs may also use this presentation to have an open dialogue with Marketing regarding their expectations and how to streamline things between tangible and intangible metrics.
The Programmatic Pulse: What Marketers REALLY Think About ProgrammaticRubicon Project
What you'll be able to tell your boss after reading this:
* Three of every four marketers are using programmatic today.
* Targeting and performance are key drivers of adoption today, competitive dynamics less so.
* Measurement of results, data integration, site quality, brand safety, and resource limits top issues inhibiting programmatic today.
* How programmatic is managed today varies immensely.
* Programmatic is forcing organizations to reallocate their resources.
* Tactical issues such as transparency, fraud, availability of quality inventory, cost, and ROI are keeping marketers up at night.
* Programmatic spend will continue to grow for the foreseeable future.
* Programmatic is more than display.
Iab europe road_to_programmatic_white_paper_july_2015_15.07.15IAB Europe
The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors for consideration.
With a buy-side and sell-side decision tree, the White Paper covers scenarios for decision, data considerations and other strategic considerations including quality, programmatic mobile and video.
The White Paper will be followed by a Road to Programmatic webinar series aiming to cover:Operational Considerations and choosing the right solution for a Programmatic Trading Strategy:
- Operational Considerations and choosing the right solution for Programmatic Trading Strategy
- Buy side considerations for Programmatic Trading
- Sell side considerations for Programmatic Trading
You can watch the recording of the first webinar here: http://bit.ly/1RJ6DUA
Road to Programmatic - An IAB Europe White PaperBoris Loukanov
The Road to Programmatic explores the operational models of agency and agency trading desks, independents and independent trading desks, programmatic services, client in-house and hybrid. It demonstrates the different levels of expertise and involvement required of the different stakeholders for each approach. This enables advertisers, agencies and publishers to develop their strategies and maximise value.
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Lead to-Revenue Best Practices - Driving Pipeline Growth Across the EnterpriseMarketoEnterpriseContent
Join Marketo CMO, Sanjay Dholakia, and guest Forrester analyst, Lori Wizdo, to discover how automating the lead-to-revenue process can increase sales pipeline in your enterprise organization.
You'll learn:
• Key criteria to consider for selecting a winning marketing automation platform
• Tips and best practices for using marketing automation to create customer-centric and personalized multichannel campaigns
• Ideas you can put into practice now to align your organization’s marketing and sales functions
Similar to Marketing Automation: Conquering the Questions in 2014 (20)
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
26. WHO: ALIGNING WITH SALES
Responders |
Suspect to
Prospect
Prospect
Nurturing
MQLs |
Prospect to
MQL
SQLs |
MQL to
SQL
Lead
Nurturing
SRLs |
SQL TO
SRL
Opportunity Management
Wins |
SRL to
Close
Purchase
Lead Scoring
1. Define and publish a common “language” for lead management (sales and marketing)
2. Train the heck out of everyone. Repeatedly.
3. Decide on a logical sales U-Turn process.
4. Partner w/ sales to enforce lead management and CRM behaviors
5. Create a shared lead scoring model