This document provides an overview of a study on demand forecasting for Pepsodent toothpaste. The objectives are to forecast future demand, analyze brand preference, and identify influences on product demand. A literature review and hypotheses are presented. Data was collected through questionnaires in Noida, India. Findings show customers purchase for quality and factors like price and taste. Most learn about the product through communications. Difficulties included limited sample size and imperfect respondent knowledge. Suggestions include focusing on non-users and maintaining product quality to keep customers.

1. SUBMITTED TO: - SUBMITTED BY:-
Prof. (Dr) Neerja Sharma Pankajkumar(DM1517068)

3. CONTENTS
• .
1 COMPANY PROFILE 2 INTRODUCTION
3 OBJECTIVE OF STUDY 4REVIEW OF LITERATURE
5 HYPOTHESES 6 ECONOMICS PROFILE OF STUDY AREA
7 DEMAND FORCASTING TECHNIQUES 8METHOD OF DATA COLLECTION
9TABULATION AND INTERPRETATION 10 FINDING AND ANAIYSIS
11 DIFFICILTIES AND CONSTRAINTS 12 SUGGESTION
13 BIBLIOGRAPHY 14ANNEXURE

4. COMPANY PROFILE
• Company name PEPSODENT(HUL)
•
• Corporate Address :-Hindustan Unilever Limited,
Unilever House,
B. D. SawantMarg,
Chakala, Andheri (E),
Mumbai - 400 099.
Tel : +91-22-39830000
Fax: +91-22-28249438
•
• Business Operation Household &Personal Products
• Background In 1931, Unilever set up its first Indian subsidiary,
• Hindustan Vanaspati Manufacturing
• Company, followed by Lever Brothers India
• Limited (1933) and United Traders Limited (1935).

5. INTRODUCTION
• Hindustan Unilever limited ‘HUL’, formerly Hindustan lever limited
renamed in late June 2007 as HUL. HUL completes 80 years of
corporate existence in India on Oct17th, 2013. .
• Pepsodent was launched in 1993 in India and since then the brand
has raised the benchmark on oral care solutions in India.
• Specific oral care needs. Pepsodent toothpaste fights germs to
protect teeth against cavities and gives strong teeth, fresh breath
and healthy gums.
• Pepsodent as an oral care expert offers solution to specific problems
like bleeding gums and sensitive teeth.
• In India, it operates under the name as PEPSODENT (India) limited
and its head office is at Mumbai
• Today pepsodent dealing in number of verity in India as well as
worldwide.

7. OBJECTIVE OF STUDY
• To forecast the future demand of the product.
•
• To analysis brand preference as per Customer taste and preference.
•
• To identify the influence and the product demand.
•
•
•
• HYPOTHESIS
• There is no significant relationship between the Product used by the customers, Customer’s
loyalty to a particular brand, and Decision Making level and to investigate the relationship
Between the selected demographic variables (age, Gender, educational qualification,
Family Income etc.) with the Brand loyalty of products.
•
• There is no significant relationship between a Age and Brand used.
• There is no significant relationship between a Gender and Brand used in Tooth Paste.
• There is no significant relationship between monthly incomes of family And Brand used in
Tooth paste.

8. REVIEW OF LITERATURE
• Following is the review on the basis of previous work
done:
• Pepsodent Complete Care Anti-Cavity Fluoride Toothpaste,
Original Flavor, 6 oz. (Health and Beauty)
• Pepsodent is hard to find these days but WELL worth the
effort. It has the best flavor of all the toothpastes out there
and if you've never tried it before or merely don't like pastes
and prefer gels, etc...prepare to switch brands...oh- and get
ready to pay a lot less than you are now for all the other
pastes and gels out there...a nice bonus! And for us
oldsters: YOU'LL WONDER WHERE THE YELLOW WENT
WHEN YOU BRUSH YOUR TEETH WITH PEPSODENT!...look
that one up on video from the 50s. PS- Buy it!

9. • Susan Nash (New York, United States):-
• I used Pepsodent as a child and changed to the
glitzier brands in my twenties. It wasn't until a
few years of using other brands that I got my
first cavity. I also noticed that my teeth were
darker and my mouth was not as healthy. I
thought this was normal aging. However, I
changed back to Pepsodent last year (when I
was 47). My teeth were a lot brighter after just 4
weeks of using Pepsodent. My teenagers
started using it too and their teeth also became
whiter. The "permanent" inflammation around
the caps on my front teeth also decreased. I will
stick with Pepsodent from now on.

10. ECONOMICPROFILE OF STUDY AREA
•
• The main study area of project is Delhi / NCR. From that we collected data
• Regarding to make our project report. In Delhi NCR we selected the greater
• Noida for our study. Noida is locatedin Gautam Buddha Nagar district of Uttar
Pradesh state. Noida is about 20 kilometers(12 mi) southeast of New Delhi, 20 kilometres
(12 mi) northwest of the district headquarters, Greater Noida and 457 kilometres (284 mi)
northwest of the state capital,Lucknow. It is bound on the west and south-west by
the Yamuna River, on the north and north-west by the city of Delhi, on the north-east by the
cities of Delhi and Ghaziabad, India and on the north-east, east and south-east by
the Hindon River. Noida falls under the catchment area of the Yamuna river, and is located
on the old river bed. The soil is rich and loamy].The city is also famous for its wide roads,
excellent maintenance and modern lifestyle.Noida originally consisted of around 100
villages. The occupation of people are selfemployed.Becausethat is developing area we
thought that from There easy to collect the accurate data what we wanted exactly for making
fair report regarding demand forecasting forpepsodent toothpaste.
• `
•

11. SAMPLING PROCEDURE
• A small number of items/respondents called a
sample are chosen from a large number of
items/respondents or a whole group. The
sample/respondents presumed to bear similar
characteristics and are selected in approximately
the same proportion as the whole group of
respondents. Sample set so selected where it is
capable of representing
• The limitation of time and money are the main
reasons that we usually go for sampling rather
than the whole set of respondents.

12. SAMPLING DESIGN
• Sampling Unit:-
• The target population for the survey was the
respondents of greater Noida.
•
• Sampling Technique:-
• The sampling technique decided was mainly non
probability (quota) sampling.
• Sample Size:-
• The sample size for survey was 30 respondents.

13. ANALYSIS AND FINDING
• Based upon questionnaires and self observation:-
•
• In this present survey we analysis that customer purchased
the
• Product for their quality.
• The other factor like price, taste, and these factors are
considered.
•
• Most of the respondent knows about the product through
communication channel.
• In this survey we got positive result toward the product.
Majority of respondents that they will suggest other to buy
the product what they are using.

14. DIFFICULTIES AND CONSTRAINTS
• In whole study we faced many
difficulties but our main objective
was making the fair report for
demand forecasting.
• Anticipation was made and possible
precautions were minimizing error
and flows.

15. Following are the limitations:-
• The survey has been conducted only at unit.
• By close ended questionnaires which were
circulated to them prior to conducting the
face-to-face personal interview.
• Questions were limited up to plant personnel.
• Many of respondents had imperfect
knowledge.

16. SUGGESTIONS
• In this study we find positive result about pepsodent
toothpaste.
• In this survey we find out that 40% respondent do not use
the pepsodent toothpaste. It is also number so we think
company should focus on these customers.
• If the company wants to keep the customer it should
maintain their qualities as well as product taste because
the customer prefers their product only for its qualities.
• Company should maintain their customer relation
management.
• If the company follows it can keep the customer and
increase demand of product.

18. THANK YOU