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PENGERTIAN & RUANG LINGKUP BISNIS
BAB 1
BISNIS
 Segala aktivitas dari berbagai institusi yang menghasilkan barang dan jasa
yang diperlukan dalam kehidupan masyarakat sehari-hari (Manullang,
2013)
 Pertukaran barang dan jasa, atau uang, untuk tujuan saling
menguntungkan (Sudaryono, 2015)
 Sesuatu yang diciptakan untuk menghasilkan produk barang dan jasa
kepada pelanggan (Jeff Madura, 2001)
 Sistem yang memproduksi barang dan jasa untuk memuaskan kebutuhan
masyarakat (Huat T Chwee, 1990)
 Kegiatan yang terorganisir untuk menghasilkan barang dan jasa dengan
tujuan mendapatkan laba (Syamsurizal, 2009)
UNSUR DALAM BISNIS
Organisasi/
institusi Produksi
Produk
barang &
jasa
Konsumsi
Masyarakat
/ konsumen
PERKEMBANGAN BISNIS
(Soeryanto, 2010)
Abad 17 1760-1850 Akhir 1890-an 1920-an 1950-an 1980-an 1990-an
Produk pertanian
Pabrik & mesin
kewirausahaan
Fokus
produktivitas
Fokus
pemasaran
Era globalisasi
Era TIK
FUNGSI DASAR BISNIS
Mencari bahan mentah
Merubah bahan mentah
menjadi produk
Menyalurkan barang ke
konsumen
Produksi
(mencari bahan mentah
diproses menjadi produk)
Pemasaran
(menyalurkan produk kepada
konsumen)
KLASIFIKASI BISNIS
9 kegiatan bisnis dalam Klasifikasi Lapangan Usaha Indonesia (KLUI) 1997
(Sudaryono, 2015)
Usaha Pertanian:
Tanaman pangan, perkebunan,
peternakan, kehutanan,
perikanan
Usaha konstruksi:
Hasil berupa bangunan,
pembangunan gedung,
pembangunan jalan
Usaha finansial:
Bank & lembaga keuangan
bukan bank (koperasi, asuransi,
leasing)
Usaha Produksi Bahan Mentah:
Pertambangan, mineral
Usaha perdagangan:
Perdagangan eceran (grosir,
retailer)
Usaha jasa:
Pendidikan, konsultan, taylor,
salon
Industri/manufaktur:
Mengubah barang dasar
menjadi barang setengah
Usaha angkutan, perdagangan,
& komunikasi:
Telekomunikasi, pos, ekspedisi
Usaha milik Pemerintah:
BUMN
TUJUAN BISNIS
 Menghasilkan barang dan jasa secara efisien berbasis
pemenuhan kepuasan konsumen
 Menciptakan kinerja yang menguntungkan perusahaan melalui
aktivitas yang dapat menciptakan nilai bagi perusahaan
 Melindungi kesehatan dan kesejahteraan karyawan
 Menyediakaan pertumbuhan yang sehat bagi perusahaan
LINGKUNGAN BISNIS
Organisasi
Bisnis
Lingkungan
Ekonomi
Lingkungan
Hukum &
Politik
Lingkungan
Global
Tantangan &
Peluang
Organisasi
Bisnis
Lingkungan
Sosial
Budaya
Lingkungan
Teknologi
Bisnis sebagai
sistem organisasi
menjadi satu
kesatuan dengan
lingkungan yg
melingkupinya
TUGAS KELOMPOK
 Sebutkan satu contoh bisnis yang anda ketahui.
 Termasuk dalam klasifikasi manakah bisnis tersebut?
Jelaskan.
 Jelaskan pengaruh positif dan negatif lingkungan bisnis
terhadap bisnis tersebut.
KEL 1 KEL 2 KEL 3 KEL 4 KEL 5 KEL 6 KEL 7
Lingkungan
ekonomi
Lingkungan
teknologi
Lingkungan
hukum&politi
k
Lingkungan
sosial budaya
Pesaing/
kompetitor
Tantangan &
peluang
Lingkungan
global

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Pengantar Bisnis PENGERTIAN & RUANG LINGKUP BISNIS Bab 1 (1).pptx

  • 1. PENGERTIAN & RUANG LINGKUP BISNIS BAB 1
  • 2. BISNIS  Segala aktivitas dari berbagai institusi yang menghasilkan barang dan jasa yang diperlukan dalam kehidupan masyarakat sehari-hari (Manullang, 2013)  Pertukaran barang dan jasa, atau uang, untuk tujuan saling menguntungkan (Sudaryono, 2015)  Sesuatu yang diciptakan untuk menghasilkan produk barang dan jasa kepada pelanggan (Jeff Madura, 2001)  Sistem yang memproduksi barang dan jasa untuk memuaskan kebutuhan masyarakat (Huat T Chwee, 1990)  Kegiatan yang terorganisir untuk menghasilkan barang dan jasa dengan tujuan mendapatkan laba (Syamsurizal, 2009)
  • 3. UNSUR DALAM BISNIS Organisasi/ institusi Produksi Produk barang & jasa Konsumsi Masyarakat / konsumen
  • 4. PERKEMBANGAN BISNIS (Soeryanto, 2010) Abad 17 1760-1850 Akhir 1890-an 1920-an 1950-an 1980-an 1990-an Produk pertanian Pabrik & mesin kewirausahaan Fokus produktivitas Fokus pemasaran Era globalisasi Era TIK
  • 5. FUNGSI DASAR BISNIS Mencari bahan mentah Merubah bahan mentah menjadi produk Menyalurkan barang ke konsumen Produksi (mencari bahan mentah diproses menjadi produk) Pemasaran (menyalurkan produk kepada konsumen)
  • 6. KLASIFIKASI BISNIS 9 kegiatan bisnis dalam Klasifikasi Lapangan Usaha Indonesia (KLUI) 1997 (Sudaryono, 2015) Usaha Pertanian: Tanaman pangan, perkebunan, peternakan, kehutanan, perikanan Usaha konstruksi: Hasil berupa bangunan, pembangunan gedung, pembangunan jalan Usaha finansial: Bank & lembaga keuangan bukan bank (koperasi, asuransi, leasing) Usaha Produksi Bahan Mentah: Pertambangan, mineral Usaha perdagangan: Perdagangan eceran (grosir, retailer) Usaha jasa: Pendidikan, konsultan, taylor, salon Industri/manufaktur: Mengubah barang dasar menjadi barang setengah Usaha angkutan, perdagangan, & komunikasi: Telekomunikasi, pos, ekspedisi Usaha milik Pemerintah: BUMN
  • 7. TUJUAN BISNIS  Menghasilkan barang dan jasa secara efisien berbasis pemenuhan kepuasan konsumen  Menciptakan kinerja yang menguntungkan perusahaan melalui aktivitas yang dapat menciptakan nilai bagi perusahaan  Melindungi kesehatan dan kesejahteraan karyawan  Menyediakaan pertumbuhan yang sehat bagi perusahaan
  • 8. LINGKUNGAN BISNIS Organisasi Bisnis Lingkungan Ekonomi Lingkungan Hukum & Politik Lingkungan Global Tantangan & Peluang Organisasi Bisnis Lingkungan Sosial Budaya Lingkungan Teknologi Bisnis sebagai sistem organisasi menjadi satu kesatuan dengan lingkungan yg melingkupinya
  • 9. TUGAS KELOMPOK  Sebutkan satu contoh bisnis yang anda ketahui.  Termasuk dalam klasifikasi manakah bisnis tersebut? Jelaskan.  Jelaskan pengaruh positif dan negatif lingkungan bisnis terhadap bisnis tersebut. KEL 1 KEL 2 KEL 3 KEL 4 KEL 5 KEL 6 KEL 7 Lingkungan ekonomi Lingkungan teknologi Lingkungan hukum&politi k Lingkungan sosial budaya Pesaing/ kompetitor Tantangan & peluang Lingkungan global