Penelitian MANDIRI _"The Influence of Employee Competence and Service Performance of Front Office Staff on Customer Satisfaction in 3, 4 and 5 Star Hotels in Bandung and its Surroundings".
This document summarizes a research paper that examines the impact of service quality on customer satisfaction in the hospitality industry. The paper reviews literature on key concepts of service quality and customer satisfaction. It establishes five hypotheses about the relationship between the dimensions of service quality (empathy, reliability, responsiveness, assurance and tangible) and customer satisfaction. The purpose is to analyze customer comments from a hotel in Erbil, Kurdistan to evaluate how service quality impacts customer satisfaction and the hotel's reputation. A research model is presented and the study aims to identify which service quality factors most influence guest satisfaction.
Hotel Service Quality: The Impact of Service Quality on Customer Satisfaction...AI Publications
Hospitality industry is a billion dollars industry, which includes many activities, from which main is hotel business, tourism services, event planning and transportation. This industry is a quick growing industry, where main factors are service quality and customer satisfaction. No any hospitality industry property will not survive if they are not oriented on their consumers, notably, to meet their needs, requirements and expectations, so that the image of the company will enhance. The hospitality industry faces with different difficulties than organizations which produce products due to the dissimilar nature of service in comparison with a product. In service industry there is a greater probability to fail, rather than in product sales. Service quality has been revealed as a key factor in search for sustainable competitive advantage. Satisfying and retaining customer has been recognized as an important factor in hospitality industry. Nowadays like never before, fulfilling consumers’ requests remains the greatest challenge. In the hospitality industry, the consumer is not only the part of the actual consumption process, but moreover often has preset service and quality perspectives. Today’s hospitality industry customer is increasing time poor, more sophisticated and more demanding. The main purpose of this study is to reveal the impact of service quality on customer satisfaction. The findings of the study will show influence of different service quality dimensions on satisfaction level in Hotels. A quantitative method used to analyze this study. A random sampling method used to distribute and gather data. 111 participants were involved in this study. This study proved that four of service quality dimensions (empathy, responsiveness, assurance and tangible) have positive relation with customer satisfaction, except reliability had negative relation with customer satisfaction.
A Review On Literature Employee RetentionLuz Martinez
This document reviews literature on factors affecting employee retention in the hotel industry. It finds that key factors include inadequate manpower planning, poor recruitment and selection practices, lack of training opportunities, low salaries and benefits compared to other industries, long working hours with no work-life balance, poor employee relations, and insufficient rewards and recognition programs. Addressing these interrelated factors through improved HR practices could help boost retention of skilled employees in the hotel industry.
Effect of Functional Service Quality on Customer Satisfaction and Image and t...inventionjournals
ABSTRACT: This study aim is to investigate the effect of functional service quality on customer satisfaction and corporate image as well as its impact on loyalty intention. The study is conducted on all hotels in Malang City and Batu City. The sample used is the consumer in 11 three-star hotel in Malang City and Batu City with total samples used are312respondents. Data is collected by questionnaire. Data analysis is performed using Structural Equation Model (SEM) with GESCA as analysis tools. Research findings show that Functional Service Quality significant has significant effect on customer satisfaction and corporate image. Functional Service Quality also has significantly effect the loyal intentions. Corporate image significantly affect on customer satisfaction and loyal intentions. Customer satisfaction affect insignificantly on loyal intentions.
An Empirical Study on Food and Beverage Service Quality and Customer Satisfac...Dr. Amarjeet Singh
The hotel industry is one of the integral constituents in the flourishing tourism industry and is extremely competitive. In this competitive arena, service quality has become a crucial success factor in maintaining hotel standards. A strong, sustainable, outstanding service industry requires good service quality standards. However, due to the intangible nature of service products, measuring service quality is substantially challengeable than measuring the quality of physical products. Hence, this study attempts to investigate the impact of food and beverage service quality on customer satisfaction in the star graded hotels. Dambulla is one of the major tourist destinations in Sri Lanka, has been identified as the study area. A total of 150 foreign departure tourists who have visited three and above star graded hotels in the respective area were selected through a convenient sampling technique. A widely accepted SERVQUAL model was utilized to ascertain the findings. Primary data were collected through a self-administered structured questionnaire. Descriptive, frequency, Pearson correlation, and multiple regression analysis were conducted to analyze data using SPSS. The results reveal that there is a positive significant impact of tangibility, reliability, responsiveness, assurance of food and beverage service quality on customer satisfaction in the star graded hotels in Dambulla area. On the contrary, empathy shows that there is no impact on customer satisfaction. Moreover, tangibility is the most influential service quality attribute that affects customer satisfaction. Thus, the authorities must pay their attention towards improving the tangible evidence such as staff attires and appearance, aesthetic upkeep of interior and exterior, and provide reliable service for their guests with greater customer care.
International Journal of Research in Advent Technology (IJRAT),
VOLUME-7 ISSUE-11, NOVEMBER 2019,
ISSN: 2321-9637 (Online),
Published By: MG Aricent Pvt Ltd
This document summarizes a research paper that examines the impact of service quality on customer satisfaction in the hospitality industry. The paper reviews literature on key concepts of service quality and customer satisfaction. It establishes five hypotheses about the relationship between the dimensions of service quality (empathy, reliability, responsiveness, assurance and tangible) and customer satisfaction. The purpose is to analyze customer comments from a hotel in Erbil, Kurdistan to evaluate how service quality impacts customer satisfaction and the hotel's reputation. A research model is presented and the study aims to identify which service quality factors most influence guest satisfaction.
Hotel Service Quality: The Impact of Service Quality on Customer Satisfaction...AI Publications
Hospitality industry is a billion dollars industry, which includes many activities, from which main is hotel business, tourism services, event planning and transportation. This industry is a quick growing industry, where main factors are service quality and customer satisfaction. No any hospitality industry property will not survive if they are not oriented on their consumers, notably, to meet their needs, requirements and expectations, so that the image of the company will enhance. The hospitality industry faces with different difficulties than organizations which produce products due to the dissimilar nature of service in comparison with a product. In service industry there is a greater probability to fail, rather than in product sales. Service quality has been revealed as a key factor in search for sustainable competitive advantage. Satisfying and retaining customer has been recognized as an important factor in hospitality industry. Nowadays like never before, fulfilling consumers’ requests remains the greatest challenge. In the hospitality industry, the consumer is not only the part of the actual consumption process, but moreover often has preset service and quality perspectives. Today’s hospitality industry customer is increasing time poor, more sophisticated and more demanding. The main purpose of this study is to reveal the impact of service quality on customer satisfaction. The findings of the study will show influence of different service quality dimensions on satisfaction level in Hotels. A quantitative method used to analyze this study. A random sampling method used to distribute and gather data. 111 participants were involved in this study. This study proved that four of service quality dimensions (empathy, responsiveness, assurance and tangible) have positive relation with customer satisfaction, except reliability had negative relation with customer satisfaction.
A Review On Literature Employee RetentionLuz Martinez
This document reviews literature on factors affecting employee retention in the hotel industry. It finds that key factors include inadequate manpower planning, poor recruitment and selection practices, lack of training opportunities, low salaries and benefits compared to other industries, long working hours with no work-life balance, poor employee relations, and insufficient rewards and recognition programs. Addressing these interrelated factors through improved HR practices could help boost retention of skilled employees in the hotel industry.
Effect of Functional Service Quality on Customer Satisfaction and Image and t...inventionjournals
ABSTRACT: This study aim is to investigate the effect of functional service quality on customer satisfaction and corporate image as well as its impact on loyalty intention. The study is conducted on all hotels in Malang City and Batu City. The sample used is the consumer in 11 three-star hotel in Malang City and Batu City with total samples used are312respondents. Data is collected by questionnaire. Data analysis is performed using Structural Equation Model (SEM) with GESCA as analysis tools. Research findings show that Functional Service Quality significant has significant effect on customer satisfaction and corporate image. Functional Service Quality also has significantly effect the loyal intentions. Corporate image significantly affect on customer satisfaction and loyal intentions. Customer satisfaction affect insignificantly on loyal intentions.
An Empirical Study on Food and Beverage Service Quality and Customer Satisfac...Dr. Amarjeet Singh
The hotel industry is one of the integral constituents in the flourishing tourism industry and is extremely competitive. In this competitive arena, service quality has become a crucial success factor in maintaining hotel standards. A strong, sustainable, outstanding service industry requires good service quality standards. However, due to the intangible nature of service products, measuring service quality is substantially challengeable than measuring the quality of physical products. Hence, this study attempts to investigate the impact of food and beverage service quality on customer satisfaction in the star graded hotels. Dambulla is one of the major tourist destinations in Sri Lanka, has been identified as the study area. A total of 150 foreign departure tourists who have visited three and above star graded hotels in the respective area were selected through a convenient sampling technique. A widely accepted SERVQUAL model was utilized to ascertain the findings. Primary data were collected through a self-administered structured questionnaire. Descriptive, frequency, Pearson correlation, and multiple regression analysis were conducted to analyze data using SPSS. The results reveal that there is a positive significant impact of tangibility, reliability, responsiveness, assurance of food and beverage service quality on customer satisfaction in the star graded hotels in Dambulla area. On the contrary, empathy shows that there is no impact on customer satisfaction. Moreover, tangibility is the most influential service quality attribute that affects customer satisfaction. Thus, the authorities must pay their attention towards improving the tangible evidence such as staff attires and appearance, aesthetic upkeep of interior and exterior, and provide reliable service for their guests with greater customer care.
International Journal of Research in Advent Technology (IJRAT),
VOLUME-7 ISSUE-11, NOVEMBER 2019,
ISSN: 2321-9637 (Online),
Published By: MG Aricent Pvt Ltd
Determinants of customer satisfaction in hotel industryAamna Shakeel
This document summarizes a research study that examined determinants of customer satisfaction in the hotel industry of Pakistan. The study investigated the relationship between service quality, service features, and customer satisfaction on future intentions. A survey was administered to customers of major hotels in Pakistan. The results of the study found that improved service quality and superior service features increased customer satisfaction. Additionally, satisfied customers were more likely to return and recommend the hotel in the future. Thus, the study concluded that enhancing service quality and features leads to greater customer satisfaction and future intentions.
- The document summarizes a research study that examines the relationships between service quality, brand attachment, and customer loyalty in the hotel industry in Bali.
- The study uses survey data from 100 hotel customers and analyzes the relationships between the variables using PLS analysis.
- The results found that service quality has a significant positive relationship with both brand attachment and customer loyalty. Brand attachment also has a significant positive relationship with customer loyalty. Additionally, brand attachment was found to mediate the relationship between service quality and customer loyalty.
Hotels which purely operate with a commercial business purpose consider the customer is the king!’ And, if we believe this it is also important to know how to make them happy. Recent days customers expect lot of good services more than their expectations Hence, it is mandatory that employees approach and interaction with the guests play a predominant role in the satisfaction and retention of them. The study focused on identifying the customers’ perception towards the laundry and bar services that are provided by the leading star hotels in Salem city, Tamilnadu, South India from the 300 customers who had stayed in the said hotels. Descriptive research design with exploratory approach and non-scientific sampling method with purposive sampling technique was used in this study to get the actual perception of the customers. Concrete suggestions and measures to be implemented are suggested.
Dissertation report on performance appraisalMonika Deswal
This document appears to be a dissertation project report submitted for an MBA degree. It discusses a study conducted on employee satisfaction with performance appraisals at Hotel Samrat in New Delhi. The report includes an introduction to the hotel industry and Hotel Samrat, objectives and scope of the study, a literature review on relevant concepts like human resource management and performance appraisal, the research methodology used, data analysis and findings, and conclusions and suggestions.
A Study On Recruitment And Selection Practices At Three Star Hotels In Nashik...Don Dooley
This document summarizes a study on recruitment and selection practices at three-star hotels in Nashik City, India. It analyzes the recruitment process, demographic patterns of recruits, and sources of recruitment. Key findings include that the majority of recruits are male, between 21-40 years old, graduate-educated, and work in food and beverage departments. The study aims to understand recruitment trends and reasons for seeking employment in the hotel industry.
A PROJECT REPORT ON ANALYSIS OF THE STAFFING PROCESS IN THE HOTEL INDUSTRYHOTEL AKSHAYA
The document provides details about a research project analyzing the staffing process in the hotel industry. It discusses the research methodology used, which included interviews with staff from Hotel Akshaya. The recruitment process at Hotel Akshaya uses both formal methods like newspaper ads and informal referrals from current employees. Selection involves interviews that assess qualifications and cultural fit. The interviews aim to determine competence, motivation, and organizational fit. Data analysis found Hotel Akshaya uses a combination of recruitment methods and structured interviews to staff positions, while assessment centers are used specifically for chef roles.
Examine the relationship between internal marketing & internalAlexander Decker
This document summarizes a study that examines the relationship between internal marketing and internal service quality in Saudi public hospitals. The study surveyed 500 employees and found: 1) There is no relationship between internal marketing and recruiting/retaining employees; 2) There are positive relationships between internal marketing and employee motivation, development, and support systems; 3) Internal marketing can enhance internal service quality by satisfying employees. The study provides recommendations to strengthen the relationship between internal marketing and service quality in hospitals.
Role of Service Quality on Guest Satisfaction in the Budget Hotels A Case Stu...ijtsrd
Budget hotels play a crucial role within the hospitality industry, and they are a trend in the tourism industry. Budget hotels are the no frills establishment offering accommodation at a minimum tariff to the people and acts as a substitute for the guest who wants a room. The service quality of any hotel is recognized to be one the most crucial part of flourishing in the hospitality industry. The modern trend of complete service quality management in the hotel industry ensures the achievement of the hotel. However, at another end to be a successful player in the hospitality industry, it is most important to concentrate on existing guest from the broad perspectives of guest satisfaction, particularly with the guest satisfaction that related to service quality as guest satisfaction is mainly hooked upon the quality of service provided to them. The research provides an understanding of the service experiences of the guest during their stay in budget hotels. SERVQUAL model is used to know the relationship between service quality and guest satisfaction in the budget hotels of Ratnagiri and Ganpatipule. Ten budget hotels from Ratnagiri and ten hotels from Ganpatipule were selected randomly. The sample consisted of one hundred and forty Guest from these twenty budget hotels in which seven guests from each hotel were selected on a convenience basis who had availed the services of these hotels. A twenty two attributes questionnaire was framed on the five dimensions of the SERVQUAL model to record the guest perception and expectation towards the service quality of the budget hotels. Data was then analyzed by finding the weighted mean of the five SERVQUAL dimensions based on guest expectation and perception, and later SERVQUAL method was used to find out the actual service gap. The study found that the service quality of budget hotels plays a vital role in guest satisfaction. Mr. Tushar Tingote | Dr. Rajesh Ragde "Role of Service Quality on Guest Satisfaction in the Budget Hotels: A Case Study of Ratnagiri and Ganpatipule" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45232.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/45232/role-of-service-quality-on-guest-satisfaction-in-the-budget-hotels-a-case-study-of-ratnagiri-and-ganpatipule/mr-tushar-tingote
OB Deliverable. V8. Windsor Suites Hotel. Version 8. Vivek Adhikari Admed K...Ahmed Kamal
This paper reviews organizational behavior issues at the Hotel Windsor Suites and Convention in Bangkok and provides recommendations. Data collected from management found that customer-facing employees struggled with communication, leading to misunderstandings and inefficient resource use. To address this, the paper recommends establishing a clear corporate vision and cascading it throughout departments, setting objectives, improving English training, and using motivational techniques. A case study shows how incorporating a strong vision statement achieved sales growth for another hotel chain.
This document summarizes a study on the perceived service quality of guests at select hotels in Salem City, India. The study examined five hotels and surveyed 500 guests across five common service quality dimensions: assurance, empathy, reliability, responsiveness, and tangibility. Statistical analysis revealed issues like lack of staff involvement, delays, higher fees, and lack of transparency negatively impacted customers' perceptions. The study concluded improving staff training, standardizing service times, soliciting customer feedback, and enhancing quality initiatives could help address problems and better meet customers' expectations of service quality. Recommendations were made to help the select hotels strengthen their service performance.
This document summarizes a research study that analyzed the impact of organizational citizenship behavior (OCB) on service quality in banks in Sri Lanka's Vavuniya District. The study used questionnaires to measure OCB and service quality. Regression analysis and correlations were performed on the data. The results showed that while OCB had a positive relationship with service quality, it did not significantly impact service quality. The researchers concluded that banks should focus on improving service quality and performance through encouraging employees' OCB in order to build better customer relationships and service quality.
The document summarizes the revenue generation process of the Radisson BLU hotel in New Delhi. It discusses the various sources of revenue for the hotel, including room rates, food and beverage sales, mini bar sales, and revenue from meeting rooms and the spa. It analyzes the hotel's revenue generation compared to other hotels in terms of occupancy rates, average daily rates, and profitability. The document concludes that implementing an effective revenue management strategy is important for optimizing revenue and profits by selling the right rooms to customers at the right price.
The role of brand experience in customer satisfaction and customer loyalty R. Hosseini
Many marketing executives are looking for a comprehensive plan for delivering quality services and products that will create a distinct and unforgettable long-term experience for customers when dealing with their brand. Various brand management experts believe that a company looking to enhance its brand experience in the minds of customers should have a plan to increase customer satisfaction as well as customer loyalty. The purpose of this research was to investigate the role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran. The study employed quantitative methodology. For data gathering, a questionnaire was utilised to measure all the variables of the research. The statistical population of the study consisted of all the customers of Ayandeh Bank branches in Tehran, and the study data was gathered from 400 respondents. The findings indicate that brand experience has a direct and meaningful impact on customer satisfaction and customer loyalty; furthermore, customer satisfaction has a direct and significant effect on customer loyalty, in the branches of Ayandeh Bank in Tehran.
The purpose of this study is to find out the market orientation to achieve competitive advantage. Business people continue to find ways and strategies to be able to withstand the changes in the business environment, by always trying to understand and understand the needs and desires of consumers. Along with the development of the business world, directly or indirectly greatly affect the performance of the company so that competition between companies also increases. The unit of analysis in this research is hotels and deposits in Palembang-Indonesia City. The results of the study show that the market orientation to achieve membership is significantly different. Furthermore, it was found that in order to achieve competitive advantage, one must understand the competitive procedures for competing surveys in hotels and restaurants in the city of Palembag.
Financial Incentive a Motivation Tool for Enhancing Employee Performance in a...ijtsrd
This document summarizes a research study that examined the relationship between financial incentives and employee performance in selected hotels in Awka, Nigeria during an economic recession. The study involved surveying 45 employees from 3 hotels using questionnaires. The results found a significant positive relationship between financial incentives like commissions and employees' commitment levels, supporting expectancy theory that incentives motivate performance. The researcher recommends hotels tie incentives directly to performance levels to encourage high performance and improve motivation. In conclusion, the study provides insights for hotel managers on using incentives to boost employee performance during an economic downturn.
HR PRACTICES IN PRIVATE SECTOR BANKS AN EMPIRICAL EVIDENCEKimberly Jones
This document summarizes a study on HR practices in private sector banks in Cuddalore District, Tamil Nadu. The study aimed to examine the HR practices of these banks and the satisfaction level of bank officers with the practices. 260 bank officers were surveyed. The results found that gender, age, designation and experience did not significantly influence officers' satisfaction levels. While practices varied between banks, officers were generally satisfied. The study provides suggestions to strengthen practices, particularly for middle managers and regarding compensation and grievance processes.
The Effect of Service Quality on Loyalty using Satisfaction as an Intervening...IJAEMSJORNAL
This research aims to discover and analyse the effect of service quality on loyalty of entrepreneurs in Bonded Zone using entrepreneurs’ satisfaction as the intervening variable. Research population is Bonded Stockpile Entrepreneurs in the Operational Area of Supervision and the Office of Customs and Excise Type Madya A Bekasi, particularly entrepreneurs in Bonded Zone. According to Slovin's formula, the number of respondents is 70. Data analysis is conducted using path analysis. Result of the research indicates that all proposed hypotheses are accepted and proven true.
Customer Satisfaction in Retail Banks- Empirical Studyprem velpula
This document summarizes a study on customer satisfaction with retail banking services at selected private banks in Ghana. The study assessed customer satisfaction across five dimensions of service quality: reliability, responsiveness, assurance, empathy, and tangibles. A questionnaire was administered to 140 customers across five banks to understand their satisfaction levels. The results found that responsiveness and assurance had the highest levels of customer satisfaction, while tangibles had the lowest. The study concluded that banks should focus on improving factors that increase customer satisfaction and loyalty in order to reduce customer attrition.
Customer is a king and Customers are the mainly focused in making new marketing strategy. In the banking field a unique relationship exists between the customers and the bank. But because of various reasons like lack of training ,new technology literacy, financial targets, risk of failure etc., some banks are still following the traditional ways of marketing and another hand some are making attempts to adapt CRM. It is with this background, the researcher has made a modest attempt towards the idea that CRM can be adapted uniformly in the banking industry for betterment of Banking Services. Understanding on Customer Relationship Management is always a concern among the service providers especially banks. Banks makes their own way of managing their relationships new and existing customers. The aim of this paper is to examine the Customer Relationship Management as a new methodology looks forward to identify and attract consumers through the process of developing relationships (business - customer). The methodology of the CRM aims to maintain customer satisfaction and increase consumer loyalty. The purpose of this paper is to study the importance of CRM systems and in-depth knowledge of methods and management techniques customer relationships.
The main issue of this study is that CRM has become a multi-faceted and complex phenomenon that is ridden by various factors. Due to this complexity, a number of different variables have been used to measure CRM which investigated by several prior studies. However, most of businesses need to know and look at the particular measures and dimensions of the CRM that have a significant impact on customer satisfaction and loyalty, which would enrich the business' performance, especially with the increase in competition as well as lack of differentiation in providing a service. This paper aimed to review literature on CRM and to identify its impact on customer satisfaction and customer loyalty. The studies are analyzed on the basis of some general characteristics and variables that significantly enhance CRM and its influence on customer satisfaction and customer loyalty. For this purpose, we investigate the existing literature on the impact of CRM on customer satisfaction and customer loyalty along with its spread among publications to identify the potential development in the field.
Similar to Penelitian MANDIRI _"The Influence of Employee Competence and Service Performance of Front Office Staff on Customer Satisfaction in 3, 4 and 5 Star Hotels in Bandung and its Surroundings".
Determinants of customer satisfaction in hotel industryAamna Shakeel
This document summarizes a research study that examined determinants of customer satisfaction in the hotel industry of Pakistan. The study investigated the relationship between service quality, service features, and customer satisfaction on future intentions. A survey was administered to customers of major hotels in Pakistan. The results of the study found that improved service quality and superior service features increased customer satisfaction. Additionally, satisfied customers were more likely to return and recommend the hotel in the future. Thus, the study concluded that enhancing service quality and features leads to greater customer satisfaction and future intentions.
- The document summarizes a research study that examines the relationships between service quality, brand attachment, and customer loyalty in the hotel industry in Bali.
- The study uses survey data from 100 hotel customers and analyzes the relationships between the variables using PLS analysis.
- The results found that service quality has a significant positive relationship with both brand attachment and customer loyalty. Brand attachment also has a significant positive relationship with customer loyalty. Additionally, brand attachment was found to mediate the relationship between service quality and customer loyalty.
Hotels which purely operate with a commercial business purpose consider the customer is the king!’ And, if we believe this it is also important to know how to make them happy. Recent days customers expect lot of good services more than their expectations Hence, it is mandatory that employees approach and interaction with the guests play a predominant role in the satisfaction and retention of them. The study focused on identifying the customers’ perception towards the laundry and bar services that are provided by the leading star hotels in Salem city, Tamilnadu, South India from the 300 customers who had stayed in the said hotels. Descriptive research design with exploratory approach and non-scientific sampling method with purposive sampling technique was used in this study to get the actual perception of the customers. Concrete suggestions and measures to be implemented are suggested.
Dissertation report on performance appraisalMonika Deswal
This document appears to be a dissertation project report submitted for an MBA degree. It discusses a study conducted on employee satisfaction with performance appraisals at Hotel Samrat in New Delhi. The report includes an introduction to the hotel industry and Hotel Samrat, objectives and scope of the study, a literature review on relevant concepts like human resource management and performance appraisal, the research methodology used, data analysis and findings, and conclusions and suggestions.
A Study On Recruitment And Selection Practices At Three Star Hotels In Nashik...Don Dooley
This document summarizes a study on recruitment and selection practices at three-star hotels in Nashik City, India. It analyzes the recruitment process, demographic patterns of recruits, and sources of recruitment. Key findings include that the majority of recruits are male, between 21-40 years old, graduate-educated, and work in food and beverage departments. The study aims to understand recruitment trends and reasons for seeking employment in the hotel industry.
A PROJECT REPORT ON ANALYSIS OF THE STAFFING PROCESS IN THE HOTEL INDUSTRYHOTEL AKSHAYA
The document provides details about a research project analyzing the staffing process in the hotel industry. It discusses the research methodology used, which included interviews with staff from Hotel Akshaya. The recruitment process at Hotel Akshaya uses both formal methods like newspaper ads and informal referrals from current employees. Selection involves interviews that assess qualifications and cultural fit. The interviews aim to determine competence, motivation, and organizational fit. Data analysis found Hotel Akshaya uses a combination of recruitment methods and structured interviews to staff positions, while assessment centers are used specifically for chef roles.
Examine the relationship between internal marketing & internalAlexander Decker
This document summarizes a study that examines the relationship between internal marketing and internal service quality in Saudi public hospitals. The study surveyed 500 employees and found: 1) There is no relationship between internal marketing and recruiting/retaining employees; 2) There are positive relationships between internal marketing and employee motivation, development, and support systems; 3) Internal marketing can enhance internal service quality by satisfying employees. The study provides recommendations to strengthen the relationship between internal marketing and service quality in hospitals.
Role of Service Quality on Guest Satisfaction in the Budget Hotels A Case Stu...ijtsrd
Budget hotels play a crucial role within the hospitality industry, and they are a trend in the tourism industry. Budget hotels are the no frills establishment offering accommodation at a minimum tariff to the people and acts as a substitute for the guest who wants a room. The service quality of any hotel is recognized to be one the most crucial part of flourishing in the hospitality industry. The modern trend of complete service quality management in the hotel industry ensures the achievement of the hotel. However, at another end to be a successful player in the hospitality industry, it is most important to concentrate on existing guest from the broad perspectives of guest satisfaction, particularly with the guest satisfaction that related to service quality as guest satisfaction is mainly hooked upon the quality of service provided to them. The research provides an understanding of the service experiences of the guest during their stay in budget hotels. SERVQUAL model is used to know the relationship between service quality and guest satisfaction in the budget hotels of Ratnagiri and Ganpatipule. Ten budget hotels from Ratnagiri and ten hotels from Ganpatipule were selected randomly. The sample consisted of one hundred and forty Guest from these twenty budget hotels in which seven guests from each hotel were selected on a convenience basis who had availed the services of these hotels. A twenty two attributes questionnaire was framed on the five dimensions of the SERVQUAL model to record the guest perception and expectation towards the service quality of the budget hotels. Data was then analyzed by finding the weighted mean of the five SERVQUAL dimensions based on guest expectation and perception, and later SERVQUAL method was used to find out the actual service gap. The study found that the service quality of budget hotels plays a vital role in guest satisfaction. Mr. Tushar Tingote | Dr. Rajesh Ragde "Role of Service Quality on Guest Satisfaction in the Budget Hotels: A Case Study of Ratnagiri and Ganpatipule" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45232.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/45232/role-of-service-quality-on-guest-satisfaction-in-the-budget-hotels-a-case-study-of-ratnagiri-and-ganpatipule/mr-tushar-tingote
OB Deliverable. V8. Windsor Suites Hotel. Version 8. Vivek Adhikari Admed K...Ahmed Kamal
This paper reviews organizational behavior issues at the Hotel Windsor Suites and Convention in Bangkok and provides recommendations. Data collected from management found that customer-facing employees struggled with communication, leading to misunderstandings and inefficient resource use. To address this, the paper recommends establishing a clear corporate vision and cascading it throughout departments, setting objectives, improving English training, and using motivational techniques. A case study shows how incorporating a strong vision statement achieved sales growth for another hotel chain.
This document summarizes a study on the perceived service quality of guests at select hotels in Salem City, India. The study examined five hotels and surveyed 500 guests across five common service quality dimensions: assurance, empathy, reliability, responsiveness, and tangibility. Statistical analysis revealed issues like lack of staff involvement, delays, higher fees, and lack of transparency negatively impacted customers' perceptions. The study concluded improving staff training, standardizing service times, soliciting customer feedback, and enhancing quality initiatives could help address problems and better meet customers' expectations of service quality. Recommendations were made to help the select hotels strengthen their service performance.
This document summarizes a research study that analyzed the impact of organizational citizenship behavior (OCB) on service quality in banks in Sri Lanka's Vavuniya District. The study used questionnaires to measure OCB and service quality. Regression analysis and correlations were performed on the data. The results showed that while OCB had a positive relationship with service quality, it did not significantly impact service quality. The researchers concluded that banks should focus on improving service quality and performance through encouraging employees' OCB in order to build better customer relationships and service quality.
The document summarizes the revenue generation process of the Radisson BLU hotel in New Delhi. It discusses the various sources of revenue for the hotel, including room rates, food and beverage sales, mini bar sales, and revenue from meeting rooms and the spa. It analyzes the hotel's revenue generation compared to other hotels in terms of occupancy rates, average daily rates, and profitability. The document concludes that implementing an effective revenue management strategy is important for optimizing revenue and profits by selling the right rooms to customers at the right price.
The role of brand experience in customer satisfaction and customer loyalty R. Hosseini
Many marketing executives are looking for a comprehensive plan for delivering quality services and products that will create a distinct and unforgettable long-term experience for customers when dealing with their brand. Various brand management experts believe that a company looking to enhance its brand experience in the minds of customers should have a plan to increase customer satisfaction as well as customer loyalty. The purpose of this research was to investigate the role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran. The study employed quantitative methodology. For data gathering, a questionnaire was utilised to measure all the variables of the research. The statistical population of the study consisted of all the customers of Ayandeh Bank branches in Tehran, and the study data was gathered from 400 respondents. The findings indicate that brand experience has a direct and meaningful impact on customer satisfaction and customer loyalty; furthermore, customer satisfaction has a direct and significant effect on customer loyalty, in the branches of Ayandeh Bank in Tehran.
The purpose of this study is to find out the market orientation to achieve competitive advantage. Business people continue to find ways and strategies to be able to withstand the changes in the business environment, by always trying to understand and understand the needs and desires of consumers. Along with the development of the business world, directly or indirectly greatly affect the performance of the company so that competition between companies also increases. The unit of analysis in this research is hotels and deposits in Palembang-Indonesia City. The results of the study show that the market orientation to achieve membership is significantly different. Furthermore, it was found that in order to achieve competitive advantage, one must understand the competitive procedures for competing surveys in hotels and restaurants in the city of Palembag.
Financial Incentive a Motivation Tool for Enhancing Employee Performance in a...ijtsrd
This document summarizes a research study that examined the relationship between financial incentives and employee performance in selected hotels in Awka, Nigeria during an economic recession. The study involved surveying 45 employees from 3 hotels using questionnaires. The results found a significant positive relationship between financial incentives like commissions and employees' commitment levels, supporting expectancy theory that incentives motivate performance. The researcher recommends hotels tie incentives directly to performance levels to encourage high performance and improve motivation. In conclusion, the study provides insights for hotel managers on using incentives to boost employee performance during an economic downturn.
HR PRACTICES IN PRIVATE SECTOR BANKS AN EMPIRICAL EVIDENCEKimberly Jones
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The Effect of Service Quality on Loyalty using Satisfaction as an Intervening...IJAEMSJORNAL
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Penelitian MANDIRI _"The Influence of Employee Competence and Service Performance of Front Office Staff on Customer Satisfaction in 3, 4 and 5 Star Hotels in Bandung and its Surroundings".
1. Kanaidi & Andranaswari, Pengaruh Kompetensi Karyawan dan Kinerja Pelayanan Terhadap Kepuasan Pelanggan
Hotel. 1
The Influence of Employee Competence and Service Performance
of Front Office Staff on Customer Satisfaction in 3, 4 and 5 Star
Hotels in Bandung and its Surroundings
Kanaidi1 and Nisrina Andranaswari2
ABSTRACT
This study aims to determine the effect of employee competence and service performance on
customer satisfaction at 3, 4, and 5 star hotels in Bandung and its surroundings. This study
uses a survey method with descriptive and verification analysis. Hypothesis testing using path
analysis. Determination of the sample using purposive sampling. Data were obtained by
distributing questionnaires to 150 respondents, who were hotel guests or had stayed at 3, 4
and 5 star hotels in Bandung and its surroundings. Secondary data obtained through literature
review of various relevant literature.
The results of the descriptive analysis concluded that the overall of employee competence
was judged by the customer to be in the good category. However, there are still some
indicators that are considered weak. The service performance of the front office staff is
considered by customers to be still in the fairly good category and there are some indicators
that are considered adequate, some are even considered not good. The level of customer
satisfaction is also considered by customers to be in the fairly good category. The results of
the verification analysis show that employee competence and service performance have a
positive effect on customer satisfaction at 3, 4 and 5 star hotels in Bandung and its
surroundings.
Employee competence, service performance, and customer satisfaction are deemed to need
the attention of hotel management to be improved, through various ways that have been
described in the suggestions section.
Keywords: employee competence, service performance, front office staff, customer
satisfaction.
BACKGROUND
Along with the era of globalization, tourism has become one of the industries in the world
and is the mainstay in generating foreign exchange in various countries, including Indonesia.
Many cities in Indonesia are in demand by tourists and become attractive visiting destinations
for domestic and foreign tourists. As one of the supporters of providing accommodation for
tourists who want to enjoy tourism is the availability of adequate hotel facilities. Hotel is one
of the accommodation facilities as a place to stay for tourists who also experience
competition in business.
Hotels as one of the service industries that support tourism activities play a very important
role in meeting one of the needs of tourists. The current growth of hotels is in line with the
rapid arrival of foreign and domestic tourists who come to visit tourism objects and
attractions. West Java is one of the areas most in demand by tourists today, the development
of hospitality in West Java is indeed very rapid. This of course tends to lead to strong
competition among business people in providing services to hotel customers.
Likewise, the Bandung city, which is the capital of the province of West Java, is absolutely
superior in terms of geography, historical heritage, and culture. Comparative advantage is the
advantage that a region has because it has more or superior production resources compared to
1 Politeknik Pos Indonesia Bandung, kanaidi63@gmail.com
2 Faculty of Economics and Business of Universitas Padjadjaran Bandung, nisrinaandranaswarip@gmail.com
2. Kanaidi & Andranaswari, Pengaruh Kompetensi Karyawan dan Kinerja Pelayanan Terhadap Kepuasan Pelanggan
Hotel. 2
those of other regions, namely accessibility which makes this area easy to reach by using
various modes of transportation, availability of trade and industrial facilities, as well as labor,
textile and food processing industries. The Bandung city also has competitive advantages
because it has experience or because of the use of science and technology so as to create
advantages in competition between regions. For example, in terms of human resources and
creative and innovative communities.
In addition, the Bandung city is also home to world-class universities from various fields of
science as well as research and development facilities. Tourist visits to Bandung and its
surroundings are indeed increasing, which is actually an individual guest market opportunity
for hospitality. The number of tourists who come to Bandung shows a high increase from
year to year, both tourists coming from foreign countries and the archipelago.
The increase in the number of tourists is supported by the availability of a variety of natural
tourism products, historical and cultural tourism, as well as culinary and shopping tourism.
But unfortunately, the increase in the number of tourist visits was not followed by an increase
in hotel occupancy (Herman Muchtar, Chair of the West Java PHRI, Tribun Jabar, 2019). The
hotel is not filled because the tourists are scattered in various places with the increasing
number of permits for the construction and operation of new hotels in Bandung and its
surroundings. This is even more so because it is also triggered by the presence of several
apartments in Bandung and its surroundings whose rooms have been converted to function
like hotels (Yana Mulyana Supardjo, Chair of the West Java Real Estate Indonesia (REI)
DPD, (Bisnis.com, 2019). The tight competition and the low occupancy rate of hotel rooms
make companies in the hotel industry need to think about strategies that need to be carried out
to increase hotel room occupancy rates and increase hotel revenues. Where the hotel room
occupancy rate and the increase in hotel revenue are benchmarks for the success of hotel
service performance.
Various efforts have been made by several hotels in the city of Bandung and its surroundings
in competing, such as increasing the efficiency and effectiveness of employee competence
and improving service performance as a guide in providing services that satisfy customers. Of
course this is a challenge for hotel managers to further improve employee competence and
service performance in order to face the process of changing the sustainable business
environment, in order to provide satisfaction for customers.
According to Douglas quoted by Salain and Wardana, (2012:1259) explains that a company
needs employees who are able to work better and faster, thus employees who have high
performance are needed. A large number of human resources if able to be empowered
effectively and efficiently will be useful to support the movement of achieving company
goals, talented employees are the foundation in achieving competitive advantage (Robert L.
Mathis, 2006:41).
Human resource management is not an easy thing to do, but requires its own ability and
expertise in its management. Therefore, efforts are needed to create human resources capable
of producing optimal performance so that the company's goals can be achieved. As revealed
by Mathis (2016:113) there are 3 (three) main factors that affect individual employee
performance, namely 1) Individual ability to do the job, 2) Level of effort devoted, and 3)
Organizational support. The development of the hospitality service industry is always
associated with uncertainty and is vulnerable to change. Hotel management is required to
become a flexible and adaptive business organization to deal with these changes. Companies
that are proven to survive are companies that have reliable human resources and have good
performance. This is in line with the view of the progress of the business sector that
employees working at the hotel are company investments that must always be fostered and
directed, as expressed by Faustyna (2014:49). Marliana (2014:251) adds that employee
performance is a concise measurement of the quantity and quality of the contribution of tasks
3. Kanaidi & Andranaswari, Pengaruh Kompetensi Karyawan dan Kinerja Pelayanan Terhadap Kepuasan Pelanggan
Hotel. 3
carried out by individuals or groups for unit or organizational work. Many factors affect the
performance of employees, including the competencies possessed, both knowledge, attitudes,
skills, and their commitment to the given task. Noe quoted by Marliana (2014: 250) states
that competence is an aspect of a person's ability which includes knowledge, skills, attitudes,
values, or personal characteristics, which enable workers to achieve success in completing
their work through achieving results or success in completing tasks. Each employee is
expected to produce each service product according to their respective responsibilities to be
able to satisfy customers (Garst et al., 2019).
Employee competency will demonstrate staff performance when dealing with customers,
which is the primary focus of a business to reduce the rate of switching by customers (Rod et
al., 2016). Abbasi and Alvi (2013) defined service performance as the process of supporting
the business system by connecting the work of every staff to the work unit of the business
mission. With adequate competency, staff can deliver a favorable service performance when
engaging with the customers. Outstanding service performance has a direct correlation with
increased customer satisfaction and has a significant impact on customer retention and
willingness to pay a greater price.
Akbaba (2016) argues that an improved understanding regarding what the customer wants is
essential since it has a major impact on the success of the hotel itself. Therefore, through the
improvement of staff competencies, it is expected that customer satisfaction can also be
improved (Lenka et al., 2016). Alternatively, poor service performance that is given by
incompetent staff may cause customer dissatisfaction, especially in the hospitality industry. If
it happens, hotels will face undoubtfully negative effects on their images that will cause a
decrease in the number of customers who stayed. To create customer satisfaction, companies
engaged in services must create and process a system to acquire more new customers and
also have the ability to maintain customer loyalty, as well as create a sustainable competitive
advantage (Yahya, 2014; 83). To achieve this, one of which requires a deep understanding of
hotel employees about the importance of good service. Moreover, currently hotel guests are
more critical in determining their choice of a product or service. This is because meeting
guest expectations is not only about fulfilling basic needs through the core products
developed, but has shifted to additional attributes attached to these products or services that
are able to fulfill aspects of guest desires. This is something that every hotel employee must
understand well, besides the company must also be able to find ways and set strategies to be
able to meet the needs and desires of its guests, which can ensure that the company can
survive in the long term. The current hotel industry must be able to maintain its business
continuity, which is reflected by the increasing number of hotels in Bandung city, the high
occupancy rate of hotel rooms, and the fulfillment of hotel revenues. The high room
occupancy rate in a hotel is a measure of the success of the hotel in running its business.
The Problems Identification
Based on an initial survey conducted on several 3, 4 and 5 star hotels in Bandung city and its
surroundings, especially services at the hotel front office, it was found that several problems
were faced by hotel guests, namely: Relationship program that became a binder for customers
(customer engagement) and employee development programs are still considered not good,
There are still actions by hotel front office staff that are not in accordance with guest
expectations, Hotel front office staff still do not understand standard service procedures,
Service by hotel front office staff is still considered slow, There is service by hotel front
office staff which is unpleasant and unhelpful to guests, Hotel front office staff sometimes
provide inaccurate bill payment information, Front-office staff still wear clothes that look
untidy, Hotel front office employees do not provide information about local tourist areas, and
Front-office staff often fail to record the special requests made by hotel guests.
4. Kanaidi & Andranaswari, Pengaruh Kompetensi Karyawan dan Kinerja Pelayanan Terhadap Kepuasan Pelanggan
Hotel. 4
It is very likely that the lack of occupancy rates for 3, 4 and 5 star hotels in Bandung and its
surroundings is caused by the still not optimal employee competency development program
and service performance carried out by the hotel in meeting customer satisfaction. Even
though good hotel service performance is needed, considering service performance is one of
the benchmarks for the success of hotel services (Sudarto, 2014: 317).
OBJECTIVE
Based on the background and problem identification above, the objectives of this study are to
determine:
1. How is the implementation of the employee competence program at 3, 4 and 5 star hotels
in the Bandung city and its surroundings.
2. How is the service performance of front office staff at 3, 4 and 5 star hotel in the Bandung
city and its surroundings.
3. How is the level of customer satisfaction at 3, 4 and 5 star hotels in the Bandung city and
its surroundings.
4. How is the influence of employee competence and service performance of front office staff
on customer satisfaction at 3, 4 and 5 star hotels in the Bandung city and its surroundings.
Employee Competence
Competence comes from the word competence which means ability. Competence is an ability
to carry out or perform a job or task based on skills and knowledge and supported by the
work attitude required by the job. Competence shows skills or knowledge that are
characterized by professionalism in a particular field as the most important thing, as the
flagship of that field (Wibowo, 2014: 324). Michael Zwell quoted by Sudarmanto (2016: 47)
states that the concept of competence is simply a good way to break down behavior into its
components. This is related to the use of competencies to help complete or achieve
organizational goals. Competence is a person's ability to produce at a satisfactory level,
demonstrate the characteristics of knowledge and skills possessed or required by an
individual, and describe what people do in the workplace at various levels and specify the
standards and each level. According to Wibowo (2014:324-325) competence is a
fundamental characteristic of each individual that is associated with criteria that are
referenced to superior or effective performance in a job or situation. Competence has 5
characteristics, namely motives, traits, self-concept, knowledge, and skills that underlie a
person's competence. Competence is the ability to carry out tasks or jobs based on
knowledge, skills, and supported by attitudes that underlie individual characteristics.
Competence can be influenced and affect certain traits and can affect performance. Wibowo
(2014: 325) adds that competence is an individual characteristic that underlies performance or
behavior in the workplace. Job performance is influenced by knowledge, abilities, attitudes,
work styles, personality, basic interests or interests, values, beliefs and leadership styles.
According to Badan Nasional Sertifikasi Profesi (BNSP: 2022), work competence is the
specification of every attitude, knowledge, skill and expertise, as well as its effective
application in work in accordance with the required performance standards. The unit of
competence is a form of statement of the task or job which is part of the standard of work
competence. The scope of existing competencies in the hospitality sector can be used to
assess service performance in the hospitality business.
According to Sulastiyono (2011), in hotel operations there are several departments that have
their own competency units, including:
1. Room Departement
Consist of: Front Office, Room Division, Houskeeping, Reservation, Room maid/Room
boy, Bellboy, and Operator.
5. Kanaidi & Andranaswari, Pengaruh Kompetensi Karyawan dan Kinerja Pelayanan Terhadap Kepuasan Pelanggan
Hotel. 5
2. Food and Beverage Service Departement
Consist of:Cook, Steward, and Waiter/Waitress.
3. Accounting Departement
Consist of: General Cashir, Income Auditor, Credit, Staff (Accounting Receivable and
Payable).
4. Monor Departement
Consist of: Operator, Laundry, Sport, and Sauna.
5. Other Function
Consist of: Purchasing, Security, and Hausman.
In this study, the competence of employees that will be measured is the competence of
employees in the Room Department, especially for hotel front office employees. This is given
that in carrying out hotel activities; 1) The department that first deals with and serves
customers or hotel guests is the front office officer, who is responsible for selling or renting
rooms, 2) The front office has a very important task and affects the smooth operation of the
hotel and provides satisfaction for customers during their stay at the hotel (Delcourt &
Gremler, 2012).
In order to provide assurance and assurance in hotel services, Rambat Lupiyoadi and
Hamdani (2016) state that one of them is the competence of hotel front office employees in
serving customers or hotel guests. Based on the Asean Common Competency Standard for
Professional Tourism (ACCSTP, 2014), employee competence is emotional intelligence
which is reflected through the ability of employees in the hospitality sector. In this study, the
competencies of hotel front office employees to be measured include; (a) Core Competencies,
(b) Generic Competencies, and (c) Functional Competencies.
Service Performance
Consumers use a number of tangible cues to judge quality when they buy a physical product
such as product design, color, material, texture, packaging, brand name, and so on. On the
other hand, consumers can only rely on a few available cues when buying products in the
form of services (Djajadiningrat et al., 2014). Lukman (2012) defines service as a series of
activities that occur in direct interaction between a person and another person that provides
satisfaction in an intangible form. Services can only be consumed without involving the
transfer of ownership. Thus, service capacity cannot be stored for sale in the future.
According to Miller quoting Andreani et al., (2012), there are three essential features of
services that must be recognized: intangibility, heterogeneity, and inseparability. Since
services are created by act or performances, detailed results requirements for consistent
quality are uncommon, and hard to set the standards. In the research of Guzzo and Dominici
(2012), it was found that one of the most difficult problems facing hotels today is maintaining
customer loyalty. The customer demands for high quality goods and services in the
hospitality industry have been very clear to professionals (Zhu, 2015). Guest relations are an
organization's competitive tool (Gruen et al., 2014) and customer satisfaction is the starting
point for determining company goals. Therefore, professional hotel services must be provided
by individuals who have adequate expertise and experience as this affects customer
perceptions of the product (Gelderman et al., 2015).
Siswandi (2012:5) says that performance is a condition of a group where they do work harder
and better with the goals of each individual. An employee with high performance has positive
attitudes such as joy, cooperation, pride in work, obedience to obligations, and the loyalty of
the employee. Robbins quoted by Atika et al (2019), suggests that another term for
performance is human output which can be measured from productivity, absenteeism,
turnover, citizenship, and satisfaction.
6. Kanaidi & Andranaswari, Pengaruh Kompetensi Karyawan dan Kinerja Pelayanan Terhadap Kepuasan Pelanggan
Hotel. 6
Service performance can also be measured from the guest's assessment of the service actually
provided by the employee. It has been found that customer evaluations always depend on the
service they receive when communicating with staff so that they can assess the overall
performance of the business (Andreani and Wijayanty, 2013). This statement is in accordance
with previous research conducted by Abdullah (2014) that service performance must provide
comfort to guests and have a significant impact on the company's contribution because it is
one of the main assets that must be controlled by the company, especially in hotels industry,
whose the goal is customer satisfaction (Alexandro et al., 2021).
Monica (2016) says that the duties and positions carried out by employees must be in
accordance with their abilities and interests in order to produce good service performance.
Tasks and positions that are not in accordance with the abilities and interests of employees
will create obstacles, even frustration, resulting in tension, which is often manifested in
aggressive attitudes and behavior, excessive criticism, or other behaviors. With the existence
of better policies or programs for employees in the organization, in this case the hotel
industry, the performance of hotel employees is basically a key factor in developing an
effective and efficient organizational system. Individual performance appraisals are very
useful for the overall dynamics of hotel growth because through this assessment, the actual
condition of how employees perform can be seen. As a result, hotel organizations require
maximum service performance because the performance of each employee will have a
positive impact on increasing room occupancy rates and hotel revenues.
Based on Standar Kompetensi Kerja Nasional Indonesia (SKKNI, 2022) 9 (nine) competency
units for hotel and restaurant front office employees, as follows:
1. Accept and Process Reservations
2. Provide Reception Accommodation Service
3. Maintain Financial Records
4. Processing Financial Transactions
5. Carrying out Clerical Procedures
6. Communicate
7. Conduct Night Audit
8. Provide Club Reception Service
9. Provide Porter Services
As for the service performance criteria in each of the above competency units that will be
measured in this study only:
1. The ability hotel front-office staff to receive and process reservations, as measured by:
a. Customer service courtesy
b. Clarity and accuracy in providing information, recording and documenting
c. The accuracy with which reservation data is provided to other relevant departments
and staff
2. The ability of hotel front-office staff to provide reception accommodation services, as
measured by:
a. Preparation and inspection of the necessary equipment in the reception area
b. Room allocation is based on guest requests and company policy
c. Confirmation of reservation details with guests.
d. Good understanding of reservation procedures.
3. The ability of hotel front office staff in communicating with hotel guests, as measured by:
a. Communication pace, clarity, and accuracy, including telephone communication
b. Communication abilities by emphasizing hospitality and a friendly attitude.
c. Written communication skills for data recording and documentation.
d. The ability to convey messages from guests to other departments and staff.
e. Use the necessary equipment properly and correctly.
7. Kanaidi & Andranaswari, Pengaruh Kompetensi Karyawan dan Kinerja Pelayanan Terhadap Kepuasan Pelanggan
Hotel. 7
f. The ability to sell hotel products and services.
Customer Satisfaction
Customer satisfaction is one of the most researched subjects in the hospitality literature
(Deng et al., 2013; Rahimi and Kozak, 2015; Ali et al., 2016; Mathe et al., 2016; Oh and
Kim, 2017; Lee and Whaley., 2019; Prayag et al., 2019; Sharifi, 2019; Nunkoo et al., 2020).
The word 'satisfaction' comes from the Latin “satis” (enough, good, adequate) and “facio” (to
do or make). It can be translated as "an attempt to get something done" or "to make
something satisfying". Customers will feel dissatisfied if service performance does not match
their expectations (Sivadas and Baker-Prewitt, 2012; Gustafsson et al., 2015).
Customers can be satisfied at three different levels. In other words, if the performance is less
than expectations, the customer will be dissatisfied. Customers will be satisfied if
performance meets expectations. Customers will be very satisfied if performance exceeds
expectations. In line with that, Yuniarso et al. (2021) defines consumer satisfaction as a
condition in which consumers realize that their needs and desires have been fulfilled as
expected and fulfilled properly. Customer satisfaction is now an integral part of the
company's vision, mission, goals, position statement, and other aspects. Satisfied customers
will repeat their orders, do not care about the price offered, remain loyal customers for a long
time, and recommend to others about the product (Kotler and Amstrong, 2016). In this study,
the aspects of customer satisfaction that will be measured refer to the opinion of Irawan
quoted by Tantri (2013), which states that the aspects of customer satisfaction consist of:
a. Product Quality; is the customer's opinion of the product purchased. The following
indicators are used to assess product quality variables:
Product Performance
Product Durability
Product Feature
Product Reliability
b. Price; is the amount of the defined exchange rate inherent in a product, computed based on
the costs required in order to make a profit. The measuring indicators are:
Low price
Provides excellent value for money
Discounts on items
c. Service quality; is the quality that is dependent on three factors: systems, technology, and
individuals, which can be measured by:
Tangibles
Reliability
Responsiveness
Assurance
Empathy
d. Emotional factor; is a sense of pride, self-confidence, success symbol, and members of a
group of important individuals. The measuring indicators are:
Proud to utilize the service
High self-esteem in a reputable company
e. Cost and convenience; are sacrifices made by customers to get products or services that
are relatively easy, comfortable, and efficient. The measuring indicators are:
The location is easily accessible
Low cost and ease of use
8. Kanaidi & Andranaswari, Pengaruh Kompetensi Karyawan dan Kinerja Pelayanan Terhadap Kepuasan Pelanggan
Hotel. 8
Research Framework
The purpose of this study was to determine the effect of employee competence (X1) and
service performance of front office staff (X2) on customer satisfaction (Y) at 3, 4, and 5 star
hotels in Bandung city and its surroundings.
This study also accommodates the findings of several previous studies, such as Marliana
(2014) which states that there is a positive and significant influence of competence on the
performance of employees of PT. Frisian Flag Indonesia, West Java region. Wampande,
Ahmed Jowalie (2020) concluded that the employee attitude significantly effects customer
satisfaction in the case study hotel. Gijoh (2013) concluded that competence and work culture
have a significant influence on job satisfaction of outsourcing employees at the Sintesa
Peninsula Hotel Manado. Andreani et al., (2014) who conclude that the Service Performance
dimension as a whole has a considerable impact on customer satisfaction at Bank Central
Asia in Surabaya. Christian (2022) who concluded that service performance has a positive
and significant effect on customer satisfaction. This statement is also supported by the results
of research by Alexandro et al., (2021) which states that employee service performance has a
positive effect on consumer satisfaction variables, with each unit of employee performance
increasing customer satisfaction. Huang et al. (2019) illustrates that the most adequate
integration of tourism resources and attractions, as well as tourist satisfaction along with
service performance, can help businesses to achieve sustainable success and profitability in
the tourism sector.
Based on the description above, the framework of this research can be described, as shown in
Figure 1 below.
Figure 1: Research Framework
Hypothesis
Based on the description of the bachground, research purposes, and framework above, the
hypothesis of this study can be formulated, as follows:
H1: There is an effect of employee competence and service performance of front office staff
on customer satisfaction at 3, 4 and 5 star hotels in Bandung city and its surroundings.
H2: There is an effect of employee competence on customer satisfaction at 3, 4 and 5 star
hotels in Bandung city and its surroundings.
H3: There is an effect of employee competence on the service performance of front office
staff at 3, 4 and 5 star hotels in Bandung city and its surroundings.
H4: There is an effect of front office staff service performance on customer satisfaction at 3,
4 and 5 star hotels in the Bandung city and its surroundings.
9. Kanaidi & Andranaswari, Pengaruh Kompetensi Karyawan dan Kinerja Pelayanan Terhadap Kepuasan Pelanggan
Hotel. 9
METHODOLOGY
This study uses a survey method with descriptive analysis to answer the first to third
objectives on the above background. To answer the fourth objective, verification analysis was
carried out using path analysis with statistical calculations and hypothesis testing.
Determination of the sample using non-probability sampling, namely purposive sampling.
Primary data was obtained by distributing questionnaires to 150 respondents, who were hotel
guests who were and or had stayed at 3, 4 and 5 star hotels in Bandung and its surroundings.
To the questionnaire, validity and reliability were also tested first. Secondary data was
obtained through literature review from various relevant literatures.
Hypothesis testing is used by the model, as shown in the Figure 2 below.
Caption:
X1.1: Core Competence X2.1: ReservationProcess
X1.2: Generic Competence X2.2: Reception Accomodation
X1.3: Functional Competence X2.3: Communication Ability
Y : Customer Satisfaction : Other variables outside of this study.
Figure 2: Path Analysis Model for Hypothesis Testing
RESULTS
1. Respondents' Assessment of Employee Competence at 3, 4, and 5 Star Hotels in
Bandung City and its surroundings
The overall competence of hotel employees is considered to be in the good category.
However, there are several indicators that are still considered weak, namely:
The ability of employees to work effectively with fellow employees,
The ability of employees to work socially in various environments,
The ability of employees to apply occupational health and safety procedures,
The ability of employees to always do things according to administrative procedures,
Employee skills to manage operational budgets and develop employee capabilities, and
Oversee operational activities where he works.
2. Respondents' Assessment of Service Performance of Front Office Staff at 3, 4, and 5
Star Hotels in Bandung City and its surroundings
The ability of the hotel's front office staff in receiving and processing reservations is
considered to be still in the fairly good category. Especially for indicators of clarity of
information provision and accuracy of recording and documentation still need to be
improved. The ability of the hotel's front office staff in providing reception accommodation
10. Kanaidi & Andranaswari, Pengaruh Kompetensi Karyawan dan Kinerja Pelayanan Terhadap Kepuasan Pelanggan
Hotel. 10
services is also considered to be still in the fairly good category. Overall indicators on this
dimension still need the attention of hotel management to be improved.
The ability of hotel front office staff in communicating with hotel guests is also considered to
be in the fairly good category, and there are even indicators of the ability to promote hotel
products and services which are considered not good. This shows that the overall indicators
of this dimension still really need the attention of hotel management to be improved.
3. Respondents' Assessment of Customer Satisfaction at 3, 4, and 5 Star Hotels in
Bandung City and its surroundings
Overall, customer satisfaction with the services of 3, 4 and 5 star hotels in the city of
Bandung and its surroundings is still considered to be in the quite satisfactory category. The
dimensions of product quality are considered to be in the quite satisfactory category, the price
dimension is considered to have been included in the satisfactory category, the service quality
dimension is included in the satisfactory category, the emotional factor dimension is
considered to have been included in the satisfied category, and the dimensions of cost and
ease of being assessed by customers are still included in the category good enough.
This study shows that the overall indicators of the dimensions of customer satisfaction still
really need the attention of hotel management to be improved.
4. The Correlation between Employee Competence (X1) and Hotel Front Office Staff
Service Performance (X2) with Customer Satisfaction (Y) at 3, 4, and 5 Star Hotels in
Bandung City and its surroundings
Based on the data processing, the results were found, as shown in the table below.
Tabel 1: Correlations
X1
_Kompetensi
X2
_Kinerja
Y
_Kepuasan
X1_
Kompetensi
Pearson Correlation 1 ,990**
,794**
Sig. (2-tailed) ,000 ,000
N 150 150 150
X2_Kinerja Pearson Correlation ,990**
1 ,818**
Sig. (2-tailed) ,000 ,000
N 150 150 150
Y_Kepuasan Pearson Correlation ,794**
,818**
1
Sig. (2-tailed) ,000 ,000
N 150 150 150
**. Correlation is signif icant at the 0.01 lev el (2-tailed).
Table 1 above shows that employee competence and service performance have a strong
correlation. There is a strong correlation between employee competence and customer
satisfaction. There is a strong correlation between service performance and customer
satisfaction.
5. The Influence of Employee Competence (X1) and Service Performance of Hotel Front
Office Staff (X2) on Customer Satisfaction (Y) at 3, 4, and 5 Star Hotels in Bandung
City and its surroundings
By using path analysis, it is found that employee competence and service performance have a
direct and indirect effect on customer satisfaction at 3, 4, and 5 star hotels in Bandung city
and its surroundings, as described below.
The Effect of Employee Competence (X1) on Customer Satisfaction (Y)
The results of the path analysis found that employee competence has an effect on customer
satisfaction at 3, 4, and 5 star hotels in the city of Bandung and its surroundings.
11. Kanaidi & Andranaswari, Pengaruh Kompetensi Karyawan dan Kinerja Pelayanan Terhadap Kepuasan Pelanggan
Hotel. 11
The Effect of Employee Competence (X1) on Service Performance (X2)
The results of the path analysis found that employee competence has a direct effect on service
performance at 3, 4, and 5 star hotels in the city of Bandung and its surroundings.
The Effect of Service Performance of Front Office Staff (X2) on Customer Satisfaction
(Y)
The results of the path analysis found that the service performance of front office staff has an
effect on service performance at 3, 4, and 5 star hotels in the city of Bandung and its
surroundings.
The results of this study found that service performance has the most dominant influence on
customer satisfaction at 3, 4, and 5 star hotels in Bandung city and its surroundings.
6. Hypothesis Testing Results
Based on the results of the simultaneous test of the H1 hypothesis using the F test, it was
found that Fcount is greater than Ftable. Thus H1 is accepted, meaning that employee
competence and service performance affect customer satisfaction at 3, 4, and 5 star hotels in
Bandung and its surroundings.
Based on the results of the partial test on H2, H3 and H4 hypotheses using the t-test found, as
follows:
• H2 is accepted, meaning that it is true that there is an influence of employee competence on
customer satisfaction at 3, 4, and 5 star hotels in Bandung and its surroundings.
• H3 is accepted, meaning that it is true that there is an influence of employee competence on
the service performance of front office staff at 3, 4, and 5 star hotels in Bandung and its
surroundings.
• H4 is accepted, meaning that it is true that there is an effect of the service performance of
hotel front office staff on customer satisfaction at 3, 4, and 5 star hotels in Bandung and its
surroundings.
CONCLUSION
Based on the analysis of the results above, it can be concluded as follows:
1. The overall competence of hotel employees is considered to be in the good category.
However, there are some indicators that are considered weak. This needs the attention of
the hotel management to improve.
2. The service performance of the hotel's front office staff as a whole is considered by
customers to be still in the fairly good category. This also needs the attention of hotel
management to be improved.
3. The overall level of hotel customer satisfaction is also considered by customers to be still
in the fairly good category. This also needs the attention of hotel management to be
improved.
4. Employee competence and service performance affect customer satisfaction. The service
performance of hotel front office staff has the most dominant influence on customer
satisfaction at 3, 4, and 5 star hotels in Bandung city and its surroundings.
Suggestions
Based on the conclusions above, suggestions can be given, as follows:
1. Considering that there are still several indicators of employee competence which are
considered weak, it is necessary to improve and improve, by sending hotel employees to
take part in transplanting or exchanging employees with or at other star hotels that have
received good or very good grades.
12. Kanaidi & Andranaswari, Pengaruh Kompetensi Karyawan dan Kinerja Pelayanan Terhadap Kepuasan Pelanggan
Hotel. 12
2. Due to the service performance of the hotel front office staff, there are still many
indicators that are considered sufficient, some are even considered not good, it is deemed
necessary to improve in order to provide satisfactory service for hotel guests, especially
indicators on the dimensions of the ability to communicate with hotel guests.
Improvements can be made by involving front office staff in various trainings, such as:
Communication ethics training, Effective communication skill for hotel staff, or Effective
public speaking, and other similar training.
3. Regarding the dimensions and indicators of customer satisfaction which are considered
still in the sufficient category, this needs the attention of hotel management to be
improved. These improvements can be made, among others, with intensive internal
guidance by hotel manangers or involving front office staff in various trainings, such as:
Service Excellence Training, Service Ethics, Company and product knowledge, or other
similar training.
4. Since employee competence and service performance affect customer satisfaction at 3, 4,
and 5 star hotels in Bandung and its surroundings, it is deemed necessary to conduct
further research, with a wider scope and object, such as all star hotels in West Java or
nationally. This further research can also add other variables outside this research, such as
transformational leadership variables, employee motivation, corporate culture, and/or hotel
customer loyalty.
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