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Kepuasan Pelanggan
• Tingkat perasaan seseorang setelah membandingkan
kinerja (atau hasil) yang ia persepsikan dibandingkan
harapannya. Tjiptono, 2008: 169
• Suatu perasaan konsumen sebagai respon terhadap
produk barang atau jasa yang telah dikonsumsi Hasan,
2009: 57
kepuasan pelanggan diartikan sebagai suatu perbandingan
antara layanan atau hasil yang diterima pelanggan dengan
harapan pelanggan, layanan atau hasil yang diterima itu
paling tidak harus sama dengan harapan konsumen, atau
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Pelanggan dan kepuasan

  • 1.
  • 2. Kepuasan Pelanggan • Tingkat perasaan seseorang setelah membandingkan kinerja (atau hasil) yang ia persepsikan dibandingkan harapannya. Tjiptono, 2008: 169 • Suatu perasaan konsumen sebagai respon terhadap produk barang atau jasa yang telah dikonsumsi Hasan, 2009: 57 kepuasan pelanggan diartikan sebagai suatu perbandingan antara layanan atau hasil yang diterima pelanggan dengan harapan pelanggan, layanan atau hasil yang diterima itu paling tidak harus sama dengan harapan konsumen, atau bahkan lebih dari harapan pelanggan