The document features a quote by Ralph Waldo Emerson, emphasizing individuality. It includes the persona of a 27-year-old female snowboarder with goals to advance her skills, perform big airs confidently, and maintain comfort while snowboarding. Additionally, it mentions an inspiration board, clothing, and lessons with reference to a Twitter handle and email.

5. “Do not go where the path may lead,
go instead where there is no path and leave a
trail.” –Ralph Waldo Emerson

12. Persona 1:
Female Snowboarder
27
Intermediate
Goals
1. Move from Intermediate to Advanced
2. Land some big airs without
embarrassing herself
3. Stay dry and warm while doing it.

13. Inspiration
Board Clothes Lessons

21. emma knight
Twitter: idoru_love
emma.knight@provoke.co.nz