The document discusses the importance and power of language in learning. It explores how language has evolved over time and been influenced by globalization. Various techniques for harnessing the power of language to engage people and communicate effectively are presented, including using active words, examples, branding/images, being concise and truthful while achieving objectives and calls to action.
Information Alchemy Through Better Presentations v1.1.0Matthew McCullough
This document provides tips and best practices for creating effective presentations. It recommends sketching ideas, using mind maps to connect points, and practicing presentations with friendly groups. When presenting, the document advises making final preparations beforehand, thanking the audience, and ending early. It also provides examples of visualization tools and stock photo sites that can be used to enhance presentations.
Globalization refers to the increasing flow of goods, services, capital, people, information and ideas across national borders. It has led to nearly $23 trillion in annual imports and exports and influences many aspects of daily life through products from various countries. However, globalization also raises issues such as the use of sweatshops with poor working conditions and low pay as well as increasing global inequality between rich and poor nations. [END SUMMARY]
Clarify complex information using Visuals & Storytelling through Discovering Meaning, patterns and core messages, Designing Presentations & Explanations and Developing skills
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This document appears to be the contents page for a magazine. It lists various section headings including "Welcome", "It's great to see you back!", and "Free poster inside!". The contents page also advertises competitions and a special issue celebrating the magazine's 22nd birthday.
We are all born storytellers. But not many of us know how to create and tell stories in the right way. Especially, in presentations and public speaking. Learn about the art of storytelling in our short slide deck covering valuable tips and tricks about it.
Check out our training: http://yanyhbash.ru/training-courses/let-me-speak-from-my-heart-storitelling-v-prezentatsiyakh/
This document discusses storytelling and its importance. It notes that Victor Frankl, Steve Jobs, and Kurt Vonnegut were great storytellers who spread ideas through their stories. Storytelling is an art that we are all born with but need to develop the right way. Telling stories from our own experiences is useful in daily life, business, persuading others, and public speaking. The document provides tips for crafting a good story, such as speaking from the heart, finding an idea worth sharing, removing unnecessary details, adding emotions and images, and building a dramatic storyline. Regular practice is important to improve storytelling skills.
This document discusses training staff to create digital content. It promotes learning 21st century skills like creativity, critical thinking, communication and collaboration. The training model involves collaborative projects with mentors and a schedule that includes time to create, deadlines, and end-of-day showcases. Projects are participant-driven, achievable, collaborative and fun. Staff feedback indicates the training inspires continued learning and trying new things in a safe environment.
Information Alchemy Through Better Presentations v1.1.0Matthew McCullough
This document provides tips and best practices for creating effective presentations. It recommends sketching ideas, using mind maps to connect points, and practicing presentations with friendly groups. When presenting, the document advises making final preparations beforehand, thanking the audience, and ending early. It also provides examples of visualization tools and stock photo sites that can be used to enhance presentations.
Globalization refers to the increasing flow of goods, services, capital, people, information and ideas across national borders. It has led to nearly $23 trillion in annual imports and exports and influences many aspects of daily life through products from various countries. However, globalization also raises issues such as the use of sweatshops with poor working conditions and low pay as well as increasing global inequality between rich and poor nations. [END SUMMARY]
Clarify complex information using Visuals & Storytelling through Discovering Meaning, patterns and core messages, Designing Presentations & Explanations and Developing skills
www.storypreso.com
This document appears to be the contents page for a magazine. It lists various section headings including "Welcome", "It's great to see you back!", and "Free poster inside!". The contents page also advertises competitions and a special issue celebrating the magazine's 22nd birthday.
We are all born storytellers. But not many of us know how to create and tell stories in the right way. Especially, in presentations and public speaking. Learn about the art of storytelling in our short slide deck covering valuable tips and tricks about it.
Check out our training: http://yanyhbash.ru/training-courses/let-me-speak-from-my-heart-storitelling-v-prezentatsiyakh/
This document discusses storytelling and its importance. It notes that Victor Frankl, Steve Jobs, and Kurt Vonnegut were great storytellers who spread ideas through their stories. Storytelling is an art that we are all born with but need to develop the right way. Telling stories from our own experiences is useful in daily life, business, persuading others, and public speaking. The document provides tips for crafting a good story, such as speaking from the heart, finding an idea worth sharing, removing unnecessary details, adding emotions and images, and building a dramatic storyline. Regular practice is important to improve storytelling skills.
This document discusses training staff to create digital content. It promotes learning 21st century skills like creativity, critical thinking, communication and collaboration. The training model involves collaborative projects with mentors and a schedule that includes time to create, deadlines, and end-of-day showcases. Projects are participant-driven, achievable, collaborative and fun. Staff feedback indicates the training inspires continued learning and trying new things in a safe environment.
The document announces the schedule and speakers for the TEDxXiguan 2016 conference on "Constructive Disruption", which will explore ideas around disruption and alternative ways of thinking through 4 sessions of talks on the future, new perspectives, and a way forward. The event organized by TEDxXiguan aims to spark discussion and share ideas from the local community in Guangzhou.
This document discusses social media and strategies for managing social media usage. It begins with an explanation of haiku poetry and then defines social media as information content created by people using publishing technologies. Examples of social media platforms are provided like blogs, forums, wikis, and social networks. The document then notes that social media can both positively and negatively impact users by keeping them engaged but also distracting them. It concludes by offering tips for limiting social media usage like restricting checking frequency and focusing on one goal at a time.
This 3 sentence summary provides the essential information from the magazine cover document:
The document is the cover of a magazine called "Top Hits" which is celebrating its 22nd birthday and thanking readers for their support with an extra special issue containing more competitions and gossip. The cover announces there is a free poster inside and an opportunity to win meet and greet tickets for Cheryl Cole by entering an online competition. It welcomes readers back and previews what to expect in the issue.
Stratigo is a creative agency established in 2004 that offers a breadth of experience, depth of knowledge as a 'boutique' firm. They help clients by getting to know them and promoting their company, product, message or service through captivating, effective content, creative conceptualization and design, and technological expertise. Their unique working method involves learning the client's business, offering the right solution, and delivering the complete package from preparation and research through finalization. They work with clients in industries such as hi-tech, life science, retail, and more.
The document provides instructions on how to write effective tabloid articles. It discusses techniques for grabbing readers' attention in headlines, such as using short phrases, puns, humor and intrigue. It provides examples of tabloid headlines and analyzes the techniques they use. It also contrasts the language of tabloid articles with standard news articles, noting how tabloid articles use shorter sentences, paragraphs and more casual language. Finally, it gives guidance to students on constructing their own tabloid headline and article, focusing on sensational details, eyewitness accounts and speculation.
Tales from the Wonder Emporium: Visual and Creative Thinking in BusinessKelsey Ruger
This document discusses the importance of visual and creative thinking in business. It tells the story of Molly Mahoney who feels stuck in her job and lacks creativity. The presentation argues that creativity and imagination are important skills for businesses today in an era of services, information and technology. It provides various techniques for visual thinking and overcoming barriers to thinking differently. The goal is to encourage people to tap into their creative side and believe in themselves.
The document discusses different types of questions and the thinking skills they exercise. It provides examples of questions that require remembering, understanding, application, analysis, synthesis, and evaluation. Specific trigger words are also presented that indicate the type of thinking required to answer different questions, such as "who, what, when, where" for remembering and "why, what if" for reasoning. The document concludes by classifying sample questions based on a nursery rhyme as demonstrating different questioning types.
'MZ가 관심을 갖고 소비하려고 하는 것들은 결국 트렌드가 된다'
가상과 현실을 넘나들고 언제 어디에서나 놀거리를 찾는 MZ세대를
사로잡은 최신 디지털 트렌드 이슈들을 소개합니다.
*고해상도로 리포트를 보시려면 다운로드 하세요.
www.crea-m.com
www.facebook.com/cream0820
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
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The document announces the schedule and speakers for the TEDxXiguan 2016 conference on "Constructive Disruption", which will explore ideas around disruption and alternative ways of thinking through 4 sessions of talks on the future, new perspectives, and a way forward. The event organized by TEDxXiguan aims to spark discussion and share ideas from the local community in Guangzhou.
This document discusses social media and strategies for managing social media usage. It begins with an explanation of haiku poetry and then defines social media as information content created by people using publishing technologies. Examples of social media platforms are provided like blogs, forums, wikis, and social networks. The document then notes that social media can both positively and negatively impact users by keeping them engaged but also distracting them. It concludes by offering tips for limiting social media usage like restricting checking frequency and focusing on one goal at a time.
This 3 sentence summary provides the essential information from the magazine cover document:
The document is the cover of a magazine called "Top Hits" which is celebrating its 22nd birthday and thanking readers for their support with an extra special issue containing more competitions and gossip. The cover announces there is a free poster inside and an opportunity to win meet and greet tickets for Cheryl Cole by entering an online competition. It welcomes readers back and previews what to expect in the issue.
Stratigo is a creative agency established in 2004 that offers a breadth of experience, depth of knowledge as a 'boutique' firm. They help clients by getting to know them and promoting their company, product, message or service through captivating, effective content, creative conceptualization and design, and technological expertise. Their unique working method involves learning the client's business, offering the right solution, and delivering the complete package from preparation and research through finalization. They work with clients in industries such as hi-tech, life science, retail, and more.
The document provides instructions on how to write effective tabloid articles. It discusses techniques for grabbing readers' attention in headlines, such as using short phrases, puns, humor and intrigue. It provides examples of tabloid headlines and analyzes the techniques they use. It also contrasts the language of tabloid articles with standard news articles, noting how tabloid articles use shorter sentences, paragraphs and more casual language. Finally, it gives guidance to students on constructing their own tabloid headline and article, focusing on sensational details, eyewitness accounts and speculation.
Tales from the Wonder Emporium: Visual and Creative Thinking in BusinessKelsey Ruger
This document discusses the importance of visual and creative thinking in business. It tells the story of Molly Mahoney who feels stuck in her job and lacks creativity. The presentation argues that creativity and imagination are important skills for businesses today in an era of services, information and technology. It provides various techniques for visual thinking and overcoming barriers to thinking differently. The goal is to encourage people to tap into their creative side and believe in themselves.
The document discusses different types of questions and the thinking skills they exercise. It provides examples of questions that require remembering, understanding, application, analysis, synthesis, and evaluation. Specific trigger words are also presented that indicate the type of thinking required to answer different questions, such as "who, what, when, where" for remembering and "why, what if" for reasoning. The document concludes by classifying sample questions based on a nursery rhyme as demonstrating different questioning types.
'MZ가 관심을 갖고 소비하려고 하는 것들은 결국 트렌드가 된다'
가상과 현실을 넘나들고 언제 어디에서나 놀거리를 찾는 MZ세대를
사로잡은 최신 디지털 트렌드 이슈들을 소개합니다.
*고해상도로 리포트를 보시려면 다운로드 하세요.
www.crea-m.com
www.facebook.com/cream0820
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The language of learning: Pecha kucha 2011
1. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD
eFGhijKLmNopqR
The language of learning
Kate Graham
@kategraham23
Kategraham23.wordpress.com
StuVwxYzAbcDeFGhijKL
9. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD
eFGhijKLmNopqR
Harnessing language for learning
Language
StuVwxYzAbcDeFGhijKL
10. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD
eFGhijKLmNopqR
Engaging people
• en·gage
• verb (used with object)
- to occupy the attention or efforts of (a
person or persons): He engaged her in
conversation
- to attract and hold fast: The novel
engaged her attention and interest
- to attract or please: His good nature
engages everyone
StuVwxYzAbcDeFGhijKL
11. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD
eFGhijKLmNopqR
Who are you talking to?
“I don’t know the rules of grammar. . . . If you’re trying to
persuade people to do something, it seems to me you
should use their language, the language they use
every day, the language in which they think...write in
the vernacular.”
- David Ogilvy
StuVwxYzAbcDeFGhijKL
12. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD
eFGhijKLmNopqR
What’s your objective?
StuVwxYzAbcDeFGhijKL
13. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD
eFGhijKLmNopqR
Call to action?
StuVwxYzAbcDeFGhijKL
14. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD
eFGhijKLmNopqR
Active words
Discover
Play
Expand
Acquire Reduce
Register Take Achieve
Join Try
Feel
Receive
Deliver
StuVwxYzAbcDeFGhijKL
15. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD
eFGhijKLmNopqR
Example
You can now discover a new range of
e-learning courses
or...
There is now a new range of e-learning
courses available
StuVwxYzAbcDeFGhijKL
16. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD
eFGhijKLmNopqR
Communicate the benefits
StuVwxYzAbcDeFGhijKL
17. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD
eFGhijKLmNopqR
But don’t lie!
• Snappy headlines and subject lines are
important
• But don’t lie or over exaggerate
• You’ll lose credibility
• People won’t even look at what you have to
say in the future
StuVwxYzAbcDeFGhijKL
18. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD
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The importance of being concise
StuVwxYzAbcDeFGhijKL
19. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD
eFGhijKLmNopqR
Communicate without words
• Effective branding and images can sometimes
speak louder than any words
StuVwxYzAbcDeFGhijKL
20. MnoAbcDeFGhijK LmNopqRStuVwxYZAbcD
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Summary
• Language is an important tool
• Understand your target audience
• Know your objectives
• Be enthusiastic and coax them into action
• Communicate the benefits
• Be truthful
• Be concise
• Enjoy!
StuVwxYzAbcDeFGhijKL
Editor's Notes
Hi everyone, my name’s Kate Graham and I’m here today to talk to you about the language of learning (and hopefully not make a fool out of myself while I try out this PechaKucha malarkey for the first time)
Just a bit of background information about me. I was born and grew up in Wales – please don’t mention the rugby or french referees to me unless you want to see me cry – and after studying marketing at university and a fantastic year spent living abroad in Cyprus, I started working in the training industry at QA. From there I went on to work at e2train and then REDTRAY in the e-learning space and I’m now branching out and setting up my own business.
So why am I talking about language today? Well there are three reasons! The first is that as a marketer, I believe in the power that words can deliver. When we use language in the right way it can be emotive, motivating and really make an impact. In L&D, we mostly want the language we use to engage with people. But this is not something we always achieve.
The second reason I’m talking about language today is I realised recently how much I have to explain what I do to people. If I meet someone in a social setting and they ask what I do for a living, I’ll tell them I’m in marketing. This much they understand, but it brings the inevitable follow up question which is ‘what do you promote?’ and when I see e-learning, I usually have to spend 5 minutes explaining exactly what this is! Does that happen to anyone else here?!
And the third reason I’m talking about this today is there’s been a lot of chat on Twitter and I’m sure in other circles about made up words recently. Lots of these are industry related, but a more general one I heard recently is ‘mumprenuer’ as in a mother who is also an entreprenuer which I just think is vile!
In order to explore how we use language today it was important to look at how our language has evolved over time. The English language is essentially a flea market of words, handed down, borrowed or created over more than 2000 years. And it is still expanding, changing and trading.
Our language is not purely English at all - it is (to quote the British Library!) a ragbag of diverse words that have come to our island from all around the world. Words enter the language in all sorts of ways: with invaders, migrants, tradesmen; in stories, artworks, technologies and scientific concepts; with those who hold power, and those who try to overthrow the powerful. And of course once upon a time, the richness of language was kept from the ‘common people’ who couldn’t read and had no access to books. This underlines the old adage that knowledge = power. The underclass weren’t allowed to further their knowledge so they stayed in their place.
And of course the print press changed all that. And now several centuries later, here we are with a language that is the product of of world wars, technological transformation, and globalisation. Our language continues to grow, expanding to incorporate new jargons, slangs, technologies, toys, foods and gadgets.
So as we can’t escape the growing use of technical terms and jargon in our everyday lingo, how best to go about harnessing language for what we do in learning?
Well the aim of the game – whether it’s within the learning itself or as part of your online community or just general communications such as emails – is to ENGAGE people. As you can see here, to engage someone is a verb, it’s a doing word. So you need to be active in putting some effort in when you try to engage with others.
First thing to consider is who are you talking to? You need to have at least some understanding of who your target audience is before you start engaging with them. Is it a particular department or team? Is it the company directors? Think about their role and their behaviours and try and incorporate this understanding into your communications e.g. Directors will always be short of time – can you grab them with a message that says ‘Please spare me 20 seconds to read this!’
And what’s the objective you’re trying to achieve? Is it an email communication to inform people a new piece of e-learning is coming? It might be one of the dreaded emails that tells everyone they have to complete a certain piece of learning by a certain date because it’s mandatory. Whatever it is you’re bound to want to get them to take the bait so always consider how the language you use can help achieve this.
For example, do you just want them to be aware that something is coming? If so, ensure your language is impactful and concise so readers don’t get bored. Or is there a call to action - something you specifically want people to do after reading your communication or taking your e-learning? Let’s face it, most of the time there is, so consider how language can help to engage people to do this.
The use of active verbs is a great way to write more efficient and more powerful sentencesthan using passive verbs. Some examples here show how language can encourage people to do something positive like ‘achieve’ or ‘update’ or to go on a voyage of discovery by ‘trying’ or ‘discovering’. When a passive voice is used, the people you are trying to engage often end up having something done to them rather than being the do-er themselves.
As you can see from this example,
Don’t forget to communicate the benefits of whatever it is you’re talking about. What’s in it for your audience? Why should they take time out of their busy day to go