Here is digital marketing pdf.it covers all essential topics covers in a professional terms.It serves a great ideas I guaranteed. It includes types of websites,how we make a website, seo,type of seos,and many more. along with this the carrier advices as a digital marketor is also there. Thank you.

1. ASRA KAZIM
DIGITAL
MARKETING
DIGITAL
MARKETING
ASRA KAZIM

2. Tableof CONTENT
01
02
03
04
05
06
07
What is Digital
Marketing?
Benefits of digital
marketing
What is website?
Website creation
Off PageSEO?
Career Opportunaties
On Page Seo
What is SEO?
08
09

3. Search
Engine marketing
(SEM)
Websites Emails
What is Digital Marketing?
Digital marketing,also called online marketing,is a promotion of
brands to connect with potential customers using the internet and
other forms of digital communications.
Medium of Digital maketing
Social Media
marketing
(SMM)
Afflicate
marketing

4. Benefits
of
Digital
Marketing
INCREASED
REACH
02
MEASUREABLE
RESULTS
03
04
TARGETED
AUDIENCE
ENGAGEMENT.
COST
EFFECTIVENESS

5. The collection of web pages are called
websites.
Blogging Website
Buisness Website E-Commerce Websites
Types of Websites
Use for buisness purposes and it
is a company’s digital presence
Examples-:
INDIAMART,LINKEDIN,FACEBOOK
Use for bloggers
(Blog-An informayive content)
Example-:
WORDPRESS,TUMBLR,WEEBLY
Type of website use for
presentation of products and
guides them for purchasing.
Examples-:
ALIBABA,AMAZONSHOPIFY
Did you know?
Static websites have no tracing system
and we can make no change
meanwhile in dynamic websites we
can make changes like we can set our
passwords and use it in our free time,

6. Domain name-It is the name of our website which is
unique.
Web Hosting -It is the virtual space on internet where we
build up our website
Web design-Process of planning which is funcional
and offers a good use experience
Web content-The textual,aural,visual content
published on a website.
DOMAIN-GODADDY.HOSTINGER
HOSTING-GODADDY,HOSTINGER
TOOLS-For domain name suggestion we can go through Nameplix.com
1
2
3
4

7. What is SEO
SEO stands for search engine optimization from which our websites rank on
the top of Google page(SERP) as a result we can have a huge traffic on our
websites.
Crawlers-It is a program used by search engines to collect data
Indexing-It is a process by which crawlers can catogorize information
Keywords-the words or phrases that will trigger your websites to show
up.
There are two types of keywords -1)Short tail 2)Long tail
Some commercial keywords-1)Answer the Public. 2)Google Trends.3)Ahrefs

8. On Page Seo
This seo practises performed inside our websites.It includes-
1-Keywords optimization
2-Sitemap.xml
3-Schema
4-Robots.txt
5-Cononical tags
6-Alt.txt
7-Internal/External link
8-Anchor text

9. .
Seo performed outside your website to improve the ranking.It is done by doing
submissions on diffrent platforms.
Off-Page Seo
There are many kinds of submissions
1-QnA submission:Quora
2-SocialBookmarkingSubmission:Pinterest,Miz,Medium,Plurk
3-Infographic Submission
4-PDF Submission
5-PPT Submission
6-Article Submission

10. FREELANCER
ENTREPRENEUR
ONLINE EARNING
PROFESSIONAL JOB
Start your own Buisness
Earn from Aflicate
Work on indiusual
projects
Work for a company
Carrier opportunaties as a Digital Marketor

11. THANK
YOU