PowerPoint presentation describing development of World Jewelry Hub, a multi-million dollar development of the premier jewelry and gemstone center in Latin America, and the Panama Diamond Exchange, the only recognized diamond bourse in the entire region.

1. LATIN AMERICA’S
DIAMOND, GEMSTONE AND JEWELRY
TRADING HUB
& GATEWAY TO THE WORLD
home of

2. THE NEXT GREAT JEWELRY & GEMSTONE MARKET
HOME OF

3. WHY PANAMA?

4. Latin American versus Panamanian economic growth
PANAMA: STRATEGIC HUB OF THE AMERICAS
VITAL STATISTISTICS
Area 75,420 sq. km
Population 3.8 million
Capital City Panama City
Language Spanish (English
commonly spoken)
Government Constitutional
Democracy &
Centralized Republic
GDP growth (2013) 8.5%
GDP per capita
(2013)
$16,239
Unemployment 3.1%
Inflation 3.70%
Climate Tropical
RANKING
Competitive economy 2nd in LATAM
Port infrastructure 6th in world
Air transport infrastructure 5th in world
Soundness of banks 7th in world
Foreign Direct Investment
& technology transfer
3rd in world

5. PANAMA: FINANCIAL & INVESTMENT CENTER
Investor’s Protection Law: Article 44 of the Panamanian Constitution
guarantees the protection of private ownership of property and
investments
Strength of Investor Protection Index (0-10)
Some 100 international banks and other financial
institutions from 30 countries have established regional
Total assets of Panama’s International Banking Center
in billions of U.S dollars
headquarters, branches
and representative
offices in in Panama

6. WORLD JEWELRY HUB
& FREE ZONE
A dedicated trading hub for the Latin American
diamond, colored gemstone and jewelry sectors,
and a gateway to suppliers and buyers from
around the world.
The secure $200 million complex is located in a
gemstone and jewelry Free Zone declared the
Government of Panama, and provide all the
facilities and services required by the trade. These
include company offices, gem labs, banks and
financial services, secured shipping services,
government offices (Customs and Panama’s
Kimberly Process Authority), and the
administrative headquarters and trading floor of
the Panama Diamond Exchange.

7. WORLD JEWELRY HUB: EXCLUSIVE LOCATION
The World Jewelry Hub is being established in the prestigious
Santa Maria Business District, midway between Panama City
center and Tocumen International Airport.

8. WORLD JEWELRY HUB: 2-PHASE DEVELOPMENT
PHASE 1 PHASE 2
Completed, on schedule, during the fourth quarter 2014, the
Phase I building provides an interim home for the Panama
Diamond Exchange, office space for the first residents of the
Latin America’s gem and jewelry hub, and serves as an
operational base for other regional and international
companies. Office space in Phase I is leased.
Phase II will include an iconic office tower, where the offices
and trading floor of the Panama Diamond Exchange will be
located in the low-rise base of the complex, along with a
luxury commercial center, with banks, specialized support
services, restaurants and shops, including high-end retail
jewelry stores. Offices in Phase II will be available for
purchase.

9. PHASE 1

10. PHASE 1

11. PHASE 1: ACHIEVEMENTS
• 2008: PDE acceptance as
member of WFDB
• 2012: Acceptance of
Panama to Kimberley
Process
• 2013: Approval of the
dedicated Free Zone for the
diamond, gemstone and
jewelry industry (2013)
• 2014: Phase 1 Building
completed with 100%
occupancy
• 2015: Initiation of Trade
Operations

12. A LATIN AMERICAN GEM & JEWELRY TRADING COMPLEX
The World Jewelry Hub & Panama Diamond Exchange are designed to fill a void in
the Latin American market, by providing a complex dedicated to needs of the
diamond, colored gemstone and jewelry sectors. It will provide an infrastructure and
the services that are common to other major gem and jewelry trading centers
around the world.

13. PHASE 1: ESTABLISHED COMPANIES
• 14 of the world’s largest
diamond and jewelry companies
• 44 companies from 7 industry
centers
• Rough and polished diamonds,
rough and polished precious and
semi-precious stones, finished
jewelry, watches, precious
metals, and pearls.
• Services: financial institution,
custom broker, security courier
services (Brinks and Malca-
Amit), Vault services, grading
services, insurance, restaurant,
marketing and advertising
agency, technology center.

14. WORLD FEDERATION OF DIAMOND BOURSES
30 DIAMOND EXCHANGES IN 22 COUNTRIES
PDE is the only WFDB bourse in Latin America

15. PANAMA DIAMOND EXCHANGE: MEMBERS & AFFILIATES
PDE MEMBERS
Access to PDE trading floor for purposes of buying.
Access to trading floor for purposes of selling
Permanent entry card into PDE
Access to trading floor of all WFDB-affiliated bourses
Can resolve trade disputes using PDE arbitration
system
Can resolve trade disputes with members of other
WFDB bourses using arbitration system
Can vote in all PDE elections and hold office
Can purchase and/or lease office space in the Panama
Gem & Jewelry Center
Access to equipment, educational and informational
services and discounts and benefits made available to
PDE members and affiliates.
PDE AFFILIATES
Access to PDE trading floor for purposes of buying.
Full access to all offices of all PDE members for
purposes of buying
Permanent entry card into PDE
Can represent themselves in all business dealings as
affiliates of PDE
Access to equipment, educational and informational
services and discounts and benefits made available to
PDE members and affiliates.
Membership and/or affiliation is not automatic, and is
subject to approval of the PDE Board of Directors.

16. FREE ZONE
Encompassing the entire area of the World Jewelry Hub, a Free Zone was established on August
6, 2013, by decree of Panamanian Cabinet, and was approved for the exclusive benefit of the
diamond, gemstone and jewelry industries by the Government of Panama within the framework
of Law 32 from April 5, 2011.
Goods that are imported into the Free Zone and are traded and
exported without entering the local market are exempt from all
duties.
Companies registered in the Free Zone are exempt from paying taxes
on all profits earned from re-exportation.
Companies registered in the Free Zone are eligible for tax exemption
on every activity involving transfer of personal property, real property,
purchase of construction equipment and materials, raw materials,
machinery, tools, accessories, inputs and every good or service
required for its operations.
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17. REGIONAL & INTERNATIONAL RELATIONS
MOU with Insitituto Brasileiro de Gemas e
Metais Preciosos (IBGM), Brazil
MOU with Cámara de Joyería Jalisco,
México
MOU with Joya Cruz, Bolivia
MOU with Fiera di Vincenza, Italy

18. LATIN AMERICAN MARKETING & COMMUNICATIONS
VVS UNO produces a digital and printed magazine for
Latin America that is endorsed by the Panama Diamond
Exchange. Covering the jewelry, diamond, gemstone and
watch markets, it is a primary channel promote the World
Jewelry Hub and Panama Diamond Exchange, and a tool
for companies operating in Panama to market themselves
in the Latin American markets.
Online Magazine Mobile Application e-Newsletter Email Marketing
Primary channel for informing
Latin America about news
and developments at
WJH/PDE and the gem and
jewelry markets.
Regular communications and
news on the go. More than
90% of target audiences
operates smartphones.
Twice monthly electronic
communication that reaches
subscribers directly.
Powerful tool for targeting
members of the Latin
American jewelry sector.
Database already includes
more than 70,000 contacts.

19. WORLD JEWELRY HUB/PDE: MILESTONES
Phase 1 building construction site, March 2014.
Panamanian President Ricardo Martinelli joins developers,
PDE officials, and world diamond and jewelry industry leaders
at the PDE launch event in March 2014.
The launch of the Panama Gem & Jewelry Center project in
March 2014 was highlighted by the first Latin America Diamond
and Jewelry Summit, attended by more than 100 industry
leaders from Latin America and around the world.
Phase 1 building complete, December 2014.
Matteo Marzotto, President of Italian trade fair organizer,
signing a Memorandum of Understanding with the Panama
Diamond Exchange, during a ceremony on the PDE trading
floor in December 2014.
Gaetano Cavalieri, President of CIBJO, the World
Jewellery Confederation, singing a cooperation
agreement with PDE, as Eli Izhakoff, World Jewelry Hub
Chairman, looks on.

20. WORLD JEWELRY HUB/PDE: MILESTONES
FEBRUARY 4, 2015: A shipment of diamonds entering the WJH/PDE Free Zone, delivered directly from Panama City’s
Tocumen International Airport.

21. PHASE 2

22. PHASE 2: PROJECT HIGHLIGHTS
• 40.000m2 of Class A office space.
• 7.000m2 of luxury retail stores.
• Trading floor, vaults, meeting rooms, auditorium.
• Integrated electronic and human security system.
• Premium light conditions.
• State-of-the-art infrastructure and amenities.
• All industry service providers (vault services, banks, laboratories, among others)
2014 2015 2016 2017
Q4-2014
Diamond bourse
construction finishes
Q1-2015
Diamond Bourses initiates
operations
Q4-2015
World Jewelry Hub Tower
construction begins.
World Jewelry Hub
Tower construction
continues.
Q4-2017
Estimated completion
date of World Jewelry Hub
Tower.

24. GRAND OPENING: HIGHLIGHTS
27-30 April 2015
• First Latin America
Diamond and Jewelry
Week
• Welcome Cocktail
• Networking and trade
events all week with
Latin American buyers
• Official Opening
Ceremony
• Gala Dinner

25. w w w. p d e . c o m . p a
Santa Maria Business District
Panama City
Republic of Panama
P: + 507-307-4900
E: info@pde.com.pa