Hill Mullikin has begun exploring branding and messaging options for Punta Cacique, a development in Costa Rica. Five options are presented: Option A focuses on personalized experiences for residents reflecting their tastes. Option B emphasizes immersive living through amenities and hospitality. Option C presents Punta Cacique as a quiet revolution in resort living through natural beauty and service. Option D promotes the development as offering absolute freedom and unprecedented ownership through hospitality brands. Option E highlights five-star service afforded to residents through an alliance of hospitality brands.

1. Aesthetic Explorations for Punta Cacique

2. Statement of Purpose:
On the following pages, Hill Mullikin has begun an exploration of
Punta Cacique branding and messaging. The creative platforms
we have created are based upon what we know about Punta
Cacique today, and should continue to evolve.

3. Option A: Paradise Personalized

4. Punta Cacique would never dare to be all things to all people—just all
things to the people who live there. The privileged residents of this
Costa Rican paradise will be privy to experiences that reflect their own
personal tastes and preferences. A diversity and range of experiences
and adventures made possible by Punta Cacique’s exciting integration
of hospitality brands and an uncompromising commitment to provide
five-star resort services to every resident. Punta Cacique is not pat-
terned after any other place; it is not being created in accordance with
formula. It is a paradise defined daily by the people who live here.

6. Option B: Immersive Living

7. Surrounded by tropical enchantment. Enveloped by imaginative, indulgent ameni-
ties. Embraced by the finest luxury and hospitality. Punta Cacique is for people who
seek something more. It is a community that rewards the adventurous, satisfies insa-
tiable spirits and welcomes those who wish to immerse themselves in the best that life
has to offer. We call this refreshing approach Immersive Living, a stimulating, full
and vibrant way of looking at resort living that can only be found at Punta Cacique.

9. Option C: Most Revolutions Begin Quietly

10. Most revolutions begin individually, personally. Deep inside, a notion stirs that things can change.
Experiences can be more pleasing. More personal. More evolved. Punta Cacique is a revolution in
resort living inspired by an cadre of iconic hospitality brands, inescapable natural beauty, an array of
inspired choices and intuitive, five-star service. This revolution has begun, and is proceeding
peacefully in Costa Rica.

12. Option D: Life Unlimited

13. Absolute freedom is but a few short hours away on the awe-inspiring tropi-
cal shores of Costa Rica. This unfettered bliss, this satisfying independence
is made possible by the reinvention of resort living at Punta Cacique. A re-
invention that unites the world’s finest hospitality brands and culminates in
unprecedented ownership opportunities. Residents of Punta Cacique are
enveloped in a private world of service, choice and adventure. A world that is
limited only by time itself.

15. Option E: Resort To A New Level of Service.

16. From captivating and fashionable Costa Rica comes five-star liv-
ing. Punta Cacique is remarkable not only for its exotic location,
but for the groundbreaking service afforded to residents. Intuitive,
pre-emptive, natural, comfortable, five-star service made possible
by the improbable alliance of iconic hospitality brands. It’s the kind
of service that makes you feel as though you’d like to stay. Forever.

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