Punjab is the investment hub of Pakistan, with major opportunities across sectors like livestock, fishery, forestry, automobiles, cement, textiles, pharmaceuticals, surgical goods, information technology, and travel & tourism. The livestock sector alone engages over 72 million people and generates daily cash of 8.5 million for small farmers. The textiles sector contributes 8.5% to GDP and employs over 1 million people. Travel and tourism contributes 2.9% to GDP and supports over 1.4 million jobs.