This document summarizes a presentation about PayPal identity services. It discusses consumer identity issues like password fatigue and outdated information. It also introduces identity standards and describes how PayPal identity is integrated with third party login providers Janrain Engage and Gigya. The presentation demonstrates how to integrate PayPal open ID into websites and mobile apps using these third party services. It concludes by discussing the future of PayPal identity services.

1. PayPal Identity Services
Ashish Jain: Product Manager, PayPal
Vidya Shivkumar: Director, Product Management, Janrain
Dave Yovanno: CEO, Gigya

2. AGENDA
 Consumer Identity
 Identity Standards
 PayPal Identity
 PayPal OpenID Service
 Demos
Using Open Source toolkit
Janrain Engage
Gigya
 Future

3. CONSUMER IDENTITY TODAY
Consumer Internet interactions are repetitive, frustrating and littered with outdated info

4. WHAT’S WRONG WITH THAT?
 User Issues
 Password Fatigue
 Number of online accounts that an average user has: 25
 Number of passwords that an average user has: 6.5
 % of US consumers that use 1-2 password across all sites: 66%
 Number of times an average user login per day: 8
 User Information
 Shared without consent
 Duplicate Information
 Web Site Owner Issues
 User Registration / On boarding
 User Authentication / Account Management
 Stale user data
 Support costs (e.g. Password Resets)

5. THIRD PARTY LOGIN

6. IDENTITY STANDARDS

7. THIRD PARTY LOGIN FLOW

8. CONSUMER IDENTITY PROVIDERS

9. CORE PRINCIPLES
 Value must be shown to all participants in an
identity ecosystem (consumer, merchant and
identity provider).
 Consumer privacy and control over their own
information is critical.
 Merchants must see value not threat in consumer
identity.
 User experience is key to adoption.

10. HOW IS PAYPAL IDENTITY DIFFERENT?

11. HOW IS PAYPAL IDENTITY DIFFERENT?
 Comprehensive fraud system – better authentication
 Qualified Data
 Integration with PayPal APIs

12. PAYPAL IDENTITY ECOSYSTEM

13. HOW TO INTEGRATE WITH PAYPAL OPENID?
PayPal OpenID Provider - https://openid.paypal-ids.com
 Open Source Libraries
 PHP5 - http://github.com/openid/php-openid
 Ruby - http://github.com/openid/ruby-openid
 Python - http://github.com/openid/python-openid
 Java - http://code.google.com/p/openid4java/
 DotNet - http://www.dotnetopenauth.net/
 JanRain Engage
 Gigya

14. DEMOS

15. ABOUT JANRAIN
 Solving online identity and user management challenges
since 2005
 Author of majority of OpenID libraries and founding member
of governance foundation
 First to introduce turnkey SaaS user management solutions
to help companies connect to social web
 First to introduce social login for mobile
 Flagship product, Janrain Engage integrated into leading
technology platforms for authentication
Top brands use Janrain solutions

16. JANRAIN ENGAGE
 Social login for over 16 networks
 Social sharing to multiple social networks
 Collect rich profile data and friend’s lists
 SaaS solution that can be deployed in hours
 Deployed on over 270,000 websites

17. Step 1: Go to www.janrain.com and sign up for a Janrain Engage
product (Basic, Plus, or Pro).
Step 2: Configure your UI widget and implement Janrain Engage
for your website
DEPLOYING JANRAIN ENGAGE WITH PAYPAL

18. DEPLOYING JANRAIN ENGAGE WITH PAYPAL
 Step 3: Launch Janrain Engage on your website and mobile apps
 Step 4: Let your users sign in with their PayPal identity!
First time Login
Return visit
WEBSITE USER EXPERIENCE MOBILE APP USER EXPERIENCE
First time Login
Return visit

19. ABOUT GIGYA
Supporting more than 280 million users each month across
thousands of sites
Gigya provides a social optimization service for online businesses
Our service includes an API and a set of plugins that enable:
 Registration/login through identity providers
 Getting users’ social network profile info and friends list
 Posting stories/tweets on users' walls and updating their status
 Various community features that incorporate the social graph

20. THE GIGYA SERVICE
SOCIAL WEBYOUR SITE

21. THE GIGYA SERVICE
 Full suite and
the most options
 Plugins for
authentication,
sharing and
community
 Support for over
20 providers
 Support for
iPhone/iPad &
Android SDKs
21
http://wiki.gigya.com @GigyaDev

22. ADDING PAYPAL IDENTITY SERVICES
USING GIGYA
22
http://wiki.gigya.com @GigyaDev

23. FUTURE
 Additional qualified data
 Integration with payment
 Enhanced user experience
 Offline access to user data
 Multiple protocol support

24. HOW TO INTEGRATE WITH PAYPAL OPENID?
PayPal OpenID Provider - https://openid.paypal-ids.com
 Open Source Libraries
 PHP5 - http://github.com/openid/php-openid
 Ruby - http://github.com/openid/ruby-openid
 Python - http://github.com/openid/python-openid
 Java - http://code.google.com/p/openid4java/
 DotNet - http://www.dotnetopenauth.net/
 JanRain Engage
 Gigya

25. OPENID RETAIL ADVISORY COMMITTEE
 Overview Slides
 RAC Wiki
 Signup: http://tech.groups.yahoo.com/group/openid_RAC
 Email Contact:
 Don Thibeau, Executive Director, OpenID Foundation –
don@oidf.org
 Brian Kissel, Chairman, OpenID Foundation – bkissel@janrain.com

26. CONTACT US
feedback@paypal-ids.com
 Ashish Jain - @itickr
 Eve Maler - @xmlgrrl
 PayPal X - @paypalx
 JanRain - @janrain
 Gigya - @gigya

27. QUESTIONS?

28. LEARN AND SHARE
www.x.com
Twitter: @paypalx
www.facebook.com/paypalx
Innovate 2010 hashtag: #xinnovate
Give us your feedback:
https://www.x.com/community/ppx/feedback